Public Information Officer
Current♦ As spokesperson for the SNWA, Las Vegas Valley Water District and Springs Preserve cultural events, used tactical planning techniques to dramatically improve local media placement by 250 percent in one year. ♦ Provide Executive Team with successful media strategies for critical water conservation and crisis interviews with outlets such as the Las Vegas Review Journal, KLAS TV, Associated Press, CNN, Le Monde, and Fox News.♦ Design and execute water quality PR campaign, enhancing target audience perception by 35 percent in 6 months through operational marketing techniques.♦ Manage special events marketing team, venue staff of 30 people and budgets totaling $525,000.♦ Develop and execute effective media relations plans that provide critical information to all segments of the media in support of agency initiatives and goals. ♦ Serve as SNWA Liaison to the Water Conservation Coalition, Asian and Urban Chambers, ensuring agency goals are met consistently by coordinating strategic events with business and government leaders. ♦ Create effective communications strategies for social media outreach and develop timely content.