* Leading a high performing team of 12 across the Mar/Comms function, Direct Mail + Regular Giving programs* Responsible for generating $9.8m revenue and managing a $3m budget in 2020/21 financial year *Driving brand awareness, managing crisis communication and strategy *Creating cross-channel communications strategies across the business *Managing brand and media partnerships with large multi-national corporates

In this role I managed a team of three staff and reported to the Executive Director, and was responsible for the Ballet’s brand through its editorial presence in media. I developed and implemented publicity strategies to serve the Ballet’s business objectives, from ticket sales to driving awareness and changing perceptions of the art-form. I also worked closely with the Executive Director on high-level communications plans involving a number of key business areas. Significant… Show more In this role I managed a team of three staff and reported to the Executive Director, and was responsible for the Ballet’s brand through its editorial presence in media. I developed and implemented publicity strategies to serve the Ballet’s business objectives, from ticket sales to driving awareness and changing perceptions of the art-form. I also worked closely with the Executive Director on high-level communications plans involving a number of key business areas. Significant achievements in this role include:• Driving the media strategy for The Australian Ballet’s 50th anniversary year in 2012, doubling GP awareness of the anniversary (quantified by Newspoll survey)• Winning Best In House PR team award at the VIC Public Relations Institute of Australia Awards for the 50th anniversary campaign (September 2013)• Awarded a Highly Commended Award at the National Public Relations Institute of Australia Awards for the 50th anniversary campaign (November 2013) • Nominated for a Mumbrella CommsCon Award for Best Campaign by a Small team or agency for the 50th anniversary campaign (March 2013)• Increasing the volume and editorial value of the company’s coverage by 30% in 2012• Running the campaign for the Ballet’s international tour to New York in June 2012, including the contra News Corporation partnership which resulted in coverage on Fox & Friends, Good Day New York, Fox 5 news coverage and a full page in the New York Post; as well as blanket national press and television coverage in Australia Show less

In this role I was responsible for all public relations and communications for the NBCF. This included developing annual PR plans for campaigns, responding to daily media queries, briefing spokespeople, acting as media spokesperson when required and securing publicity to meet fundraising targets. I also manage the Foundation’s celebrity ambassador program of more than 50 high-profile personalities, preparing their speech notes and briefs for media interviews. I also wrote copy for a number of… Show more In this role I was responsible for all public relations and communications for the NBCF. This included developing annual PR plans for campaigns, responding to daily media queries, briefing spokespeople, acting as media spokesperson when required and securing publicity to meet fundraising targets. I also manage the Foundation’s celebrity ambassador program of more than 50 high-profile personalities, preparing their speech notes and briefs for media interviews. I also wrote copy for a number of NBCF publications - the quarterly newsletter Illuminate, e-news, electronic direct mail outs, event programs – as well as being responsible for the Foundation’s digital presence through Facebook and Twitter. Significant achievements in this role included:• Drove the national PR campaign for the Mother’s Day Classic 2009, achieving a 28% increase in total campaign coverage from the previous year, which contributed to a 20% increase in registrations.• Responsible for increasing the profile of the Foundation in the Victorian market, achieving a 58% increase in Victorian media hits from August 08 - May 09 period• Implemented strategy to increase CEO’s profile in the media, securing highly visible placements in publications such as BRW, The Australian Financial Review and Good Weekend. Show less

In this position, I assisted the Communications Manager in day to day running of the media office. This involved responding to daily media enquiries, briefing spokespeople for interviews, generating publicity around key business areas and internal communications. I acted in a managerial capacity in the Manager’s absence, and reported directly to the CEO. I also wrote a high volume of copy for online content and electronic direct mail-outs, and designed and maintained the press section of the… Show more In this position, I assisted the Communications Manager in day to day running of the media office. This involved responding to daily media enquiries, briefing spokespeople for interviews, generating publicity around key business areas and internal communications. I acted in a managerial capacity in the Manager’s absence, and reported directly to the CEO. I also wrote a high volume of copy for online content and electronic direct mail-outs, and designed and maintained the press section of the site.Significant achievements:• Created a marketing campaign which involved producing 25,000 Gumtree branded Oyster card holders (public transport ticket holder) to be distributed at 20 Tube stations across London.• Oversaw the communications for our overseas launch in the US and underwent a thorough issues management plan to minimise negative response, resulting in business coverage in the Boston Globe and The New York Times.• Project managed the first external meeting of Gumtree users at the Gumtree Sports Day at Clapham Common for over 5,000 people, organising catering, merchandise and activities. Show less

At Ten I was responsible for promoting a number of programs, developing publicity plans to ensure maximum coverage. Mainly working with TV Guides and editors, I wrote nationally distributed media releases, compiled media lists, sent out preview tapes, managed requests for interviews and images, and prepared schedules for talent. I also acted as media liaison at high profile events such as the Grand Prix and the Logies.

In this demanding role, I was responsible for creating three hours of live radio content daily for the Drive hosts, Andy Ross and Carrie Bickmore. This involved online research, preparing host questions and briefs, liaising with publicists to secure interviews and sourcing caller talent. I also worked closely with the Sales and Promotions teams to ensure consistent branding for sponsors and advertisers.