Nicole Lyons Email & Phone Number

London, England, United Kingdom

The leading independent group for premium private education with over 80 schools globally. The focus was on developing successful marketing strategies and delivering high quality leads using both online marketing and offline marketingResponsibilities - Development of data-driven marketing strategy and planning to drive brand awareness, qualified prospects, and acquisition to achieve commercial KPI’s - Management of marketing communication strategy and campaigns from market research and insight to identifying the target audience, brief definition, media strategy and channel mix, content creation, digital marketing, offline marketing, events, materials, PR, social media, & post-campaign analysis. - Collaboration with agencies and creative team on the creation of brand and marketing content, ensuring brand identity and values are met and there is alignment across campaign touchpoints - Management of creative agencies, media agencies, PR freelancers and team of 2 (Marketing Manager, So Me & Marketing Coordinator.

London, United Kingdom

This role supported the Brand and Marketing Director and was responsible for the end-to-end planning cycle and ensuring a seamless unified brand experience across all touch points. - Delivered a repositioning strategy for a core category, which included a launch campaign, that resulted in +17% increase on category sales vs LY and +23% sales increase in featured products - Overhauled end to end marketing planning process which delivered greater output of work, assigned accountability, increased creativity and efficiency, and better supported brand objectives - YOY growth in PR, and in 2021 lifted PR to +26% coverage vs previous year by devising a stronger and richer story-telling communication strategy alongside the PR agency - Spearheaded the delivery of +9% footfall, contributing to double digit growth in retailResponsibilities - Led the execution of Fortnum's marketing communication strategy, which engaged with target audiences, cut through noise in the marketplace, and met both brand and commercial business goals. - Brought to life 6 brand, 6 seasonal and around 20 new product campaigns each year, working cross functionally with the wider team, agencies and departments to ensure a fully integrated marketing execution - Worked with the PR agency to build the PR strategy for traditional, online, and influencer platformsDeveloped the in store customer experience strategy covering events, activations, visuals, POS, and events. - Shaped and implement the activation of key marketing tactics including PR, influencer activity, media-buys, brand events, in-store customer experiences, digital experiences, brand collateral and POSManage: 1 X Marketing Manager, 2x Marketing & PR Execs, 2x Artworkers, PR agency, media agencies, creative agency, and budgets

Reporting to the Brand and Creative Director this role focused on brand management, building awareness, and driving reconsideration but the key focus was on dramatically shifting the brand image to attract a new customer base. - Developed a brand awareness strategy where prompted brand awareness grew +6%, after years of in decline. - Grew social channels by 50% within the first year, and delivered content with engagement levels that were consistently far above the industry standards - Launched a new brand proposition of an off the peg “bespoke” tailoring service which outperformed expectations and delivered sales of +7% against an ambitious target. - Worked on the full brand and marketing journey from the development of the proposition, identifying the target audience, through to the marketing planning and execution of the channel mix.Responsibilities - Managed campaign planning and development, and led roll out of these across all brand touchpoints collaborating with online and offline marketing ensuring a full omni-channel experience - Headed up the development and roll out of the long-term strategic direction and brand proposition across all channels. - Oversaw the brand research agency in assessing brand awareness, brand image and opportunities which influenced the brand strategy and tactics - Conceptualised the social media strategy, developed social media campaigns, introduced influencer partnerships and collaborations, and managed the paid social activity - Managed the annual brand and Marketing calendar for all platforms - Managed a team of 4: So MeManager, So Me Exec, Marketing Exec, Marketing & PR assistant the research agency, PR agency, and supplied dotted-line support to Brand Editor

London, United Kingdom

Reporting to the co-founders this role focused on delivering brand guidelines, assets, PR, and sales tools to international agents and partners, - Developed brand strategy to support growth in the international marketplace with a focus in USA. - Creation of brand content and marketing collateral for sales agents, key accounts, online, social media, emails, lookbooks, & sales packs - Worked closely with the USA PR agency to land key stories, product placement and roll out product gifting. - Coordinated the launch of a new website platform that supported functionality for both the customer and internal teams. Led on the redesign to assure it delivered brand sentiment, and managed the trading and brand content - Managed the Account Manager, Marketing Executive, Social Media Coordinator

London, United Kingdom

Toronto, Canada Area

Glasgow, United Kingdom

Bachelor Of Science (Bsc), Psychology

Education record

Master'S Degree, Marketing