Nicole M. Email & Phone Number

Florida, United States

Tampa, Florida, United States

• Manages strategy for social media organic and paid marketing program across targeted social mediachannels. Creates thematic social media campaigns that highlight team and board members.
• Develops a social media plan that aligns with UWS’ marketing plan.
• Produces and maintains social media content engagement plans consistent with UWS’s brand identity and manages a high volume of daily social media posts. Collaborates cross-functionally to advise and alignsocial media.
• Creates consistent, meaningful written and graphic content on all social media platforms, including writing and editing social media posts, collaborating to create custom graphic content, improving customer engagement.
• Uses analytical tools to monitor and evaluate UWS’s social media presence and performance.
• Contributes analytical results for annual reports. Prepares ongoing reports on social media outcomes.

Tampa/St. Petersburg, Florida Area

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Develop and maintain content and communications for marketing campaigns, activities and events.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules

Tampa/St. Petersburg, Florida Area

• Communicate directly with clients to explain social media plans, obtain proper approvals, and constantly showcase optimization efforts to improve campaign effectiveness
• Monitoring client budgets and adjust bids and budgets to achieve client defined goals and objectives
• Demonstrate an extensive knowledge of the paid social channel, and hone existing client facing skills
• Demonstrate an understanding of each client’s business in order to customize paid social marketing strategy plans
• Demonstrate proficiency and technical skills in Excel, 3rd party tools and Social platforms like Kenshoo, and Facebook Business Manager
• Monitor client, competitor and industry changes

Tampa/St. Petersburg, Florida Area

Handle the creation and trafficking of all digital sales and campaigns including: -creation of banner ads, HPT's, pre-rolls, etc. & scheduling in DFP -creation of paid/sponsor landing pages, contests & games -scheduling client event listings and social media posts -advising sales floor with digital inventory -assisting sales assistants with.

Norfolk, Virginia Area

Oversee online department in areas of sales, promotions, programming and social media: 103JAMZ (WOWI) www.103jamz.com KissFM Virginia (WKSA) www.kissfmvirginia.com Movin 100.7 (WMOV) www.movin1077.com Now 105 (WMVA) www.now105.comAs well as regional responsibilities for Winchester, Roanoke and Harrisonburg.

Birmingham, Alabama Area

Manage online department staff to ensure all tasks and components were completed in areas of sales, promotions, programming and social media: 102.5 The Bull (WDXB) www.1025thebull.com 103.7 The Q (WQEN) www.1037theq.com Magic 96.5 (WMMJ) www.magic96.com 105.5 News Radio (WERC) www.wercfm.com 103.1 The Vulcan (WERC-AM) www.1031thevulcan.com Hallelujah 105.1.