Nicole M. Email & Phone Number

Florida, United States

Tampa, Florida, United States

• Manages strategy for social media organic and paid marketing program across targeted social mediachannels. Creates thematic social media campaigns that highlight team and board members.• Develops a social media plan that aligns with UWS’ marketing plan.• Produces and maintains social media content engagement plans consistent with UWS’s brand identity and manages a high volume of daily social media posts. Collaborates cross-functionally to advise and alignsocial media goals.• Creates consistent, meaningful written and graphic content on all social media platforms, including writing and editing social media posts, collaborating to create custom graphic content, improving customer engagement, and promoting strategic community partners and collaborative efforts.• Uses analytical tools to monitor and evaluate UWS’s social media presence and performance.• Contributes analytical results for annual reports. Prepares ongoing reports on social media outcomes.• Monitors and responds to consumer comments, questions, and requests on social media; refersconsumers to appropriate resources or teams for assistance.• Maintains proficiency and knowledge in latest social media trends and best practices.• Manages relationships with tech vendors and serves as point of contact for platform questions.• Consistently demonstrates Our Suncoast Code and Values including applicable elements of leading self,team, and organization.• Develops and refines processes to improve efficiency and achievement of goals and objectives.

Tampa/St. Petersburg, Florida Area

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification• Develop and maintain content and communications for marketing campaigns, activities and events.• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action• Set up and optimize company pages within each platform to increase the visibility of company’s social content• Moderate all user-generated content in line with the moderation policy for each community• Create editorial calendars and syndication schedules• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information• Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions• Post marketing updates through internal communication channels• Plan and implement social media and social proof campaigns for specific marketing goals.• Research relevant sources for content, such as industry specific publications and media.• Keep up to date with best practices in writing for the web and social media.• Promote company’s reputation as “best place to work”.

Tampa/St. Petersburg, Florida Area

• Communicate directly with clients to explain social media plans, obtain proper approvals, and constantly showcase optimization efforts to improve campaign effectiveness• Monitoring client budgets and adjust bids and budgets to achieve client defined goals and objectives• Demonstrate an extensive knowledge of the paid social channel, and hone existing client facing skills• Demonstrate an understanding of each client’s business in order to customize paid social marketing strategy plans• Demonstrate proficiency and technical skills in Excel, 3rd party tools and Social platforms like Kenshoo, and Facebook Business Manager• Monitor client, competitor and industry changes• Compile data across several social media platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development

Tampa/St. Petersburg, Florida Area

Handle the creation and trafficking of all digital sales and campaigns including: -creation of banner ads, HPT's, pre-rolls, etc. & scheduling in DFP -creation of paid/sponsor landing pages, contests & games -scheduling client event listings and social media posts -advising sales floor with digital inventory -assisting sales assistants with reports/metrics93.3 FLZ (WFLZ) www.933flz.com95.7 The Beat (WBTP) www.957thebeat.com620 WDAE (WDAE) www.620wdae.com970 WFLA (WFLA) www.970wfla.comUS 103.5 (WFUS) www.us1035.comMix 100.7 (WMTX) www.tampabaysmix.com98ROCK (WXTB) www.98rock.comWHNZ (WHNZ) www.whnz.com

Norfolk, Virginia Area

Oversee online department in areas of sales, promotions, programming and social media: 103JAMZ (WOWI) www.103jamz.com KissFM Virginia (WKSA) www.kissfmvirginia.com Movin 100.7 (WMOV) www.movin1077.com Now 105 (WMVA) www.now105.comAs well as regional responsibilities for Winchester, Roanoke and Harrisonburg.

Birmingham, Alabama Area

Manage online department staff to ensure all tasks and components were completed in areas of sales, promotions, programming and social media: 102.5 The Bull (WDXB) www.1025thebull.com 103.7 The Q (WQEN) www.1037theq.com Magic 96.5 (WMMJ) www.magic96.com 105.5 News Radio (WERC) www.wercfm.com 103.1 The Vulcan (WERC-AM) www.1031thevulcan.com Hallelujah 105.1 (WERC-HD) www.hallelujah1051.com 104.1 The Beat (WMJJ-HD) www.1041beat.com