Creative, results-driven marketing and operations professional with expertise in developing cohesive, multi-channel campaigns across digital and traditional platforms, including social media, print, and in-store events. Skilled at leveraging audience insights, sales data, and ad performance to create targeted ads that drive traffic and engagement. Experienced in brand development, having created identities, assets, and websites for three private label brands. Proven ability to collaborate with wholesale partners, company leadership, sales, and creative teams to align marketing strategies with company goals and enhance local and national brand presence.• Craft and execute seasonal marketing strategies, delivering cohesive and impactful messaging across diverse channels, including email campaigns, in-store events, billboards, print ads, mailers, websites, and social media.• Drive the marketing team’s performance by leading the creation of dynamic, engaging digital content and elevated traditional advertising campaigns.• Collaborates with wholesale partners, company leadership, buying teams, and sales to design data-driven marketing campaigns aligned with overarching business goals.• Partners with regional content creators to amplify local brand visibility, boost store traffic, and grow social media audiences.• Design and launch targeted Meta ad campaigns using advanced segmentation strategies to drive store visits and event attendance.• Utilize data insights from sales reports, event feedback, and marketing analytics to inform strategic marketing decisions and optimize ROI.• Expand wholesale partner budgets by producing compelling, high-value social media content that strengthens partnerships and enhances brand presence.• Developed complete brand identities for three private label footwear lines, including Spring/Summer 2025 website designs, ensuring alignment with company vision and market trends.

Helped grow this local footwear retailer from 8 to 23 stores nationwide in 3 years. Developed SOPs, employee training materials and incorporates in-store and virtual training sessions to ensure consistent processes company wide. Managed a wide array of projects including transitioning ERP systems and store remodels.• Oversaw the daily operations of 23 stores nationwide providing guidance and solutions for customer service, standard operating procedures, merchandising, Netsuite ERP systems, Shopify POS and IT issues• Analyzed monthly sales numbers and KPI’s to identify opportunities within sales/ marketing strategies and training• Monitored EDI orders through SPS Commerce to ensure on time processing without error • Designed and managed the construction of 6 newly acquired stores to enhance guest experience and create consistency within the brand of stores• Played an integral role in transitioning the company to Netsuite ERP and Shopify to streamline in-store and e-commerce sales and operations• Created all SOP workflows for company employees to reference for Netsuite and Shopify processes• Onboarded and trained employees of 15 new store acquisitions nationwide from 2020 to 2023

Developed and instructed four online courses for Drexel University’s Department of Design: Brand Management & Intellectual Property, Selling Techniques and Strategies, Visual Merchandising, and Professional Development for Product Design.• Specialized in adult learning through synchronous and asynchronous instruction.• Selected as a key resource for transitioning professors from in-class to online teaching during the pandemic.• Developed model online courses adopted by the entire design department.• Designed and delivered comprehensive marketing courses, integrating real-world case studies, digital tools, and hands-on projects to engage students and foster practical skills development.• Developed curriculum and course materials aligned with industry trends, including topics such as digital marketing, social media strategy, branding, and analytics.• Favorite Project: Guided MS Retail & Merchandising students in developing comprehensive branding and marketing strategies, including brand identity, intellectual property, target customer profiles (demographics and psychographics), and competitor analysis, fostering real-world application of marketing principles.

Successfully opened a new location for a premier international children's luxury apparel retailer, serving as a key liaison between U.S. operations and senior executives in Italy. Led the team in marketing and advertising in the Philadelphia region through e-blasts, digital catalogs, social media, and events, operations, recruiting and hiring, sales training and analysis.

Drove exceptional sales growth and operational excellence in a high-profile location. Achieved a 31% sales increase year-over- year, growing annual revenue from $1.3M to $1.7M, while improving customer conversion rates and exceeding loyalty program signup targets. Built and led a customer-focused team, developed innovative operational tools, and spearheaded the training on new systems, including Salesforce CRM. Recognized for cultivating corporate relationships and delivering outstanding customer experiences that enhanced brand loyalty and store performance.

Managed a high-performing retail location for a regional California chain. Responsible for overseeing store operations, human resources, visual merchandising, financial performance and customer service. Relocated back to PA in May 2015.

Relocated to California to turn around a severely underperforming store at Livermore Premium Outlets that opened a year prior to arrival that had consistently failed to meet expectations. Increased sales by 50% in a single year while also improving every other key performance metric. More than doubled the store’s Black Friday sales, improved from $40,000 to $84,000. Lifted the store from an “F” rating to an “A” rating on a corporate audit just 2 weeks after taking over. Improved customer loyalty registrations (85%), conversion, profit, shrink, and mystery shop scores.

Advanced rapidly from a management trainee to general manager of the highest-volume store in the district, overseeing financial performance, operational standards, and team development. Managed a multi-million dollar operation with over 90 employees applying strong analytical and leadership skills to drive financial success and compliance improvements. Served as district trainer due to exceptionally high standards – trained 15 manager trainees.