Nicole Irvine

Nicole Irvine Email and Phone Number

Marketing Lead at Escarpment Laboratories @ Escarpment Laboratories
guelph, ontario, canada
Nicole Irvine's Location
Ontario, Canada, Canada
Nicole Irvine's Contact Details

Nicole Irvine work email

Nicole Irvine personal email

n/a

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About Nicole Irvine

Using my passion for writing, music, and the food & beverage industry, my goal is to help create and maintain cohesive identities for brands. Whether it is through administrative tasks, marketing initiatives, events, or client services, I believe in carving clear and unique spaces within the Arts & Culture and Craft Beer industries.Since graduating from my under-grad and post-grad programs, I have gained experience in: digital & social media coordination, program coordination, music journalism, event planning and execution, administration, promotions, & customer service.When not writing and freelancing, you can find me at the nearest concert, obsessing over where to find the best pizza slice, or binging Grey's Anatomy for the 1000th time.

Nicole Irvine's Current Company Details
Escarpment Laboratories

Escarpment Laboratories

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Marketing Lead at Escarpment Laboratories
guelph, ontario, canada
Employees:
15
Nicole Irvine Work Experience Details
  • Escarpment Laboratories
    Marketing Lead
    Escarpment Laboratories Oct 2020 - Present
    Guelph, Ontario, Canada
    Developed and led the brand and marketing strategy for Escarpment Labs, developing a trusted fermentation brand for both Canadian and international brewers & fermentation enthusiasts. Implemented a digital-first strategy, resulting in a 34% increase in engagement across social platforms and 180% increase in website traffic.• Focused on creating brand strategies that increase brand awareness, lead generation, and community engagement by focusing on the company pillars of quality, education and community• Content creation (for Instagram, Twitter, LinkedIn, YouTube, TikTok)• Blog formatting, editing, and progress check-in's• Email marketing (creating strategy, graphics, writing copy, analyzing and tracking data) • 39% of 2022 sales revenue attributed to email marketing campaigns• Designing sale sheets and other conference materials (using Canva and Adobe Illustrator)• Creating and implementing all marketing campaigns from product releases to brand awareness and lead generation• Maintaining Shopify website with regular updates (copy, basic images, landing page creation)• Strong relationships management skills for projects, both internally and externally with customers, vendors• Creating a department budget
  • Dovercourt Recreation Association
    Coordinator, Arts & Culture
    Dovercourt Recreation Association May 2018 - Jan 2020
    Ottawa, Ontario, Canada
    Stepped up as Program Manager of Arts & Culture for maternity leave coverage from April 2019-December 2019.• Digital Media: developing email & social campaigns, developing copy & design (using Canva) for advertising and socials, photography (events & classes), & basic video editing for digital media (using iMovie, some Adobe Suite) • Analysis: reviewing monthly reports for short & long term campaigns (audience, engagement, awareness, SWOT, KPI & community management metrics) • Lead to a 20% increase in student registration by Spring 2019• Administrative & program: planning all events for student performances (Westboro Fuse Festival [Community stage programmed], RBC Bluesfest, CityFolk, annual student performances), client relations, developing new class programming, scheduling of 20 staff & 130+ students for music lessons, budget management & hiring duties
  • Big Rig Brewery
    Events Assistant And Bartender
    Big Rig Brewery Oct 2016 - May 2018
    Ottawa
    • Assisted in planning major beer events, from conception to execution (Red Bull Rally Car 2017, HOPE Volleyball 2017, Canadian Craft Beer Awards 2017)• Worked with logistics & events departments to fulfill store orders, in-person and online (kegs, cans, merchandise)• Gave tours of facility to customers and new sales clients, operating POS systems, and assist with other office administrative tasks• Representing the brand in-house as 'beertender' and at local events around the city (LCBO tastings, beer festivals, etc.)
  • Newcap Radio
    Promotions Team - Live 88.5
    Newcap Radio Mar 2014 - Oct 2016
    Ottawa, Canada Area
    • Set up & attended community and corporate events as a representative of LiVE 88.5 - used to increase brand awareness, execute promotional tactics, and engage with listeners.• Set-up of technical equipment for live broadcasts, as well as maintained constant interaction with clients and listeners at public events in Ottawa.• Also assisted with reception and clerical duties as needed (logging promotion winners information, contacting & managing winners, booking meetings, answering phone calls and other inquiries, greeting guests and clients, & other general office necessities)
  • Metro News Ottawa
    Freelance Writer
    Metro News Ottawa Jun 2016 - Jul 2016
    Ottawa, Canada Area
    Have currently written multiple pieces for the publication, focusing on Arts & Culture. Most recent articles include interviews with Toronto punk band PUP, and bassist Tal Wilkenfeld for the Ottawa Bluesfest Preview.
  • General Motors
    Summer Vacation Replacement
    General Motors Jun 2012 - Aug 2013
    Oshawa, Ontario
    Filled various positions on a daily basis as a part of the assembly line as vacation replacement. Acquired hard work ethic through tedious work, and able to effectively complete tasks in a minimal time frame. Also able to learn new jobs and tasks quickly due to the fast pace of production.
  • Charlatan Publications Inc.
    Script Writer
    Charlatan Publications Inc. Nov 2012 - Apr 2013
    Ottawa, Canada Area
    Required to take previously written stories and present them in a format suitable for radio. Stories have ranged from themes of music, to top news and studies for the student body.
  • Rogers Tv
    Newsroom Assistant
    Rogers Tv Sep 2010 - Feb 2011
    Oshawa, Ontario
    Assist with the production of news stories for live or recorded broadcasts. Tasks included expertise of shooting, writing and editing of video stories, as well as in-studio positions of audio and camera operator and prompter.

Nicole Irvine Skills

Cable Television Camera Experience Social Media Communications Microsoft Office 2008 Word Powerpoint Exceptional Versatility And Adaptability Digital Journalism Entertainment Industry Entertainment Journalism Fast Paced Sports Coaching Sports Communication Social Media Broadcast Microsoft Office Event Planning Writing

Nicole Irvine Education Details

Frequently Asked Questions about Nicole Irvine

What company does Nicole Irvine work for?

Nicole Irvine works for Escarpment Laboratories

What is Nicole Irvine's role at the current company?

Nicole Irvine's current role is Marketing Lead at Escarpment Laboratories.

What is Nicole Irvine's email address?

Nicole Irvine's email address is nirvine@ncc.ca

What is Nicole Irvine's direct phone number?

Nicole Irvine's direct phone number is +161397*****

What schools did Nicole Irvine attend?

Nicole Irvine attended Carleton University, Algonquin College Of Applied Arts And Technology, Clarington Central Secondary School.

What are some of Nicole Irvine's interests?

Nicole Irvine has interest in Figure Skating, Writing, Writing (Recreational), Social Media, Education, Reading, Arts And Culture, Music, Hockey, Cooking And Harry Potter.

What skills is Nicole Irvine known for?

Nicole Irvine has skills like Cable Television, Camera Experience, Social Media Communications, Microsoft Office 2008 Word, Powerpoint, Exceptional Versatility And Adaptability, Digital Journalism, Entertainment Industry, Entertainment Journalism, Fast Paced, Sports Coaching, Sports Communication.

Who are Nicole Irvine's colleagues?

Nicole Irvine's colleagues are Emily E. Storey, Evan Graham, Attilio Consigli, Chris Waterton, Barret Foster, Phd, Patrick Wynn-Williams, Camille Regimbal.

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