Nicole Martinez Email & Phone Number

Salt Lake City, UT, US

Salt Lake City Metropolitan Area

Developed a creative strategy for communicating the benefits of Let’s Jetty, connecting humanity to technology, resulting in consistent 30% MoM user growth with $0 marketing spend.Led brand campaigns for acquisition and conversion across email, social, landing pages, and events, achieving a 2.8% conversion rate.Led product strategy, storytelling and user.

Led creative concept development through visual research, mood boards, and mockups; recruiting and collaborating with photographers, writers, and other creatives across multiple limited edition product launches to drive +20% YoY growth.Spearheaded high-impact projects such as the website redesign launch, working closely with agencies to produce a site.

Orem, Utah, United States

UI/UX Studio

Lehi, Utah, United States

Led the strategy and development of our 50-page brand guidelines, collaborating with key stakeholders and executives to ensure all business requirements were met. Collaborated with the Head of Brand and Product Teams to launch the new website contributing to 9.62% YoY growth. Partnered with Brand, Event Marketing, UX, Digital Strategy, Content.

Greater Salt Lake City Area

Led and directed the design of an interactive project, from concept through to code.Reviewed creative work with the group’s senior creative staff to get feedback on direction, and confirm work is aligned with other activities in the group.Accountable for successful conception and execution of visual creative direction.Developed innovative and on-strategy.

Midvale, Utah

Developed the concept and art direction for visual campaigns and style guides in support of seasonal retail events across email, social, landing pages and digital ads.Presented concepts to executive leadership and managed feedback.Used, contributed to, and evolved Overstock’s design system and brand guidelines for various brand workstreams, ensuring.

Park City, UT

Refined production practices, managed and supported our design systems and documentation, ensuring the highest level of brand consistency.Collaborated with cross-functional partners to blend diverse inputs into cohesive brand approachesBuilt inspirational presentation materials in powerpoint for our executive teams.Supported the Creative Director in our.

Scale & Crop. Edit photos. Apply style guide.

Little Falls, NJ

Designs promotions material for clients such as LiveNation and AEG Live. Drives creative solutions for ad templates of various media.Communicates efficiently with coordinator and clients to ensure project goals are met. Generates mockups for special projects. Collaborates with other in-house designers for specific branding projects.

Greater New York City Area

Assisted the creative director with brand development. This includes production of the promo videos and catalogs using InDesign, Photoshop and Illustrator. Tracked internal invoices and inventory through the software Priority. Verified production specs for marketing materials. Assisted with the re-launch of the website.Coordinated samples and marketing.

Hackettstown, NJ

Accurately and efficiently completed all sales transactions and maintained proper cash and media accountabilities at POS registers. Maintained an awareness of all product information, merchandise promotions and advertisements. Promoted monthly service specials. Managed repair orders for detailing bills. Coordinated attendance for special events. Assisted.

Manayunk, PA

Conducted research on audience and competition using KPI’s. Participated in meetings with various clients. Organized social media for the agency and certain clients such as Veria Living. Helped execute media planning strategies for Veria Living. Assisted art directors with content for catalogs and creative briefs. Assist management team with day-to-day.

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Study Abroad

Graphic Design