Developed a creative strategy for communicating the benefits of Let’s Jetty, connecting humanity to technology, resulting in consistent 30% MoM user growth with $0 marketing spend.Led brand campaigns for acquisition and conversion across email, social, landing pages, and events, achieving a 2.8% conversion rate.Led product strategy, storytelling and user support & research, leading to a 4/5 average customer rating and 15% increase in MAUs. Developed and maintained a visual identity… Show more Developed a creative strategy for communicating the benefits of Let’s Jetty, connecting humanity to technology, resulting in consistent 30% MoM user growth with $0 marketing spend.Led brand campaigns for acquisition and conversion across email, social, landing pages, and events, achieving a 2.8% conversion rate.Led product strategy, storytelling and user support & research, leading to a 4/5 average customer rating and 15% increase in MAUs. Developed and maintained a visual identity system for both the Product and Brand Identity which was featured as an AIGA 100Show Winner. Show less

Led creative concept development through visual research, mood boards, and mockups; recruiting and collaborating with photographers, writers, and other creatives across multiple limited edition product launches to drive +20% YoY growth .Spearheaded high-impact projects such as the website redesign launch, working closely with agencies to produce a site aligned with our brand guidelines and business requirements increasing our website engagement rate to 60%. Developed and owned… Show more Led creative concept development through visual research, mood boards, and mockups; recruiting and collaborating with photographers, writers, and other creatives across multiple limited edition product launches to drive +20% YoY growth .Spearheaded high-impact projects such as the website redesign launch, working closely with agencies to produce a site aligned with our brand guidelines and business requirements increasing our website engagement rate to 60%. Developed and owned end-to-end creative workflow, inclusive of process, tools and stakeholder engagement, achieving the production of 1000+ high-quality visuals and exceeding our deadline delivery by an average of two weeks.Led our creative strategy shifting from heavy promotional sales to high end narrative driven stories increasing gross profit margin by 4%. Show less

UI/UX Studio

Led the strategy and development of our 50-page brand guidelines, collaborating with key stakeholders and executives to ensure all business requirements were met. Collaborated with the Head of Brand and Product Teams to launch the new website contributing to 9.62% YoY growth. Partnered with Brand, Event Marketing, UX, Digital Strategy, Content, Development, and Production teams to create compelling brand assets for product launches, growth campaigns, sales materials, and event… Show more Led the strategy and development of our 50-page brand guidelines, collaborating with key stakeholders and executives to ensure all business requirements were met. Collaborated with the Head of Brand and Product Teams to launch the new website contributing to 9.62% YoY growth. Partnered with Brand, Event Marketing, UX, Digital Strategy, Content, Development, and Production teams to create compelling brand assets for product launches, growth campaigns, sales materials, and event collateral. Show less

Led and directed the design of an interactive project, from concept through to code.Reviewed creative work with the group’s senior creative staff to get feedback on direction, and confirm work is aligned with other activities in the group.Accountable for successful conception and execution of visual creative direction.Developed innovative and on-strategy designs and experiences, which are highly resolved from a formal perspective, and which meet the objectives of the… Show more Led and directed the design of an interactive project, from concept through to code.Reviewed creative work with the group’s senior creative staff to get feedback on direction, and confirm work is aligned with other activities in the group.Accountable for successful conception and execution of visual creative direction.Developed innovative and on-strategy designs and experiences, which are highly resolved from a formal perspective, and which meet the objectives of the assignment.Led a team of 3 designers and freelancers to produce innovative, high-impact interactive experiences for a wide-range of clients. Developed an end-to-end creative framework from idea to launch, ensuring on-time delivery and smooth hand-off to developers. Show less

Developed the concept and art direction for visual campaigns and style guides in support of seasonal retail events across email, social, landing pages and digital ads.Presented concepts to executive leadership and managed feedback.Used, contributed to, and evolved Overstock’s design system and brand guidelines for various brand workstreams, ensuring consistency and scalability.Collaborated with UX / UI teams to develop innovative shopping solutions to improve engagement… Show more Developed the concept and art direction for visual campaigns and style guides in support of seasonal retail events across email, social, landing pages and digital ads.Presented concepts to executive leadership and managed feedback.Used, contributed to, and evolved Overstock’s design system and brand guidelines for various brand workstreams, ensuring consistency and scalability.Collaborated with UX / UI teams to develop innovative shopping solutions to improve engagement, searchability and conversion. Show less

Refined production practices, managed and supported our design systems and documentation, ensuring the highest level of brand consistency.Collaborated with cross-functional partners to blend diverse inputs into cohesive brand approachesBuilt inspirational presentation materials in powerpoint for our executive teams.Supported the Creative Director in our 2017 rebrand and brought his strategy to life through creative execution across all channels.

Scale & Crop. Edit photos. Apply style guide.

Designs promotions material for clients such as LiveNation and AEG Live. Drives creative solutions for ad templates of various media.Communicates efficiently with coordinator and clients to ensure project goals are met. Generates mockups for special projects. Collaborates with other in-house designers for specific branding projects.

Assisted the creative director with brand development. This includes production of the promo videos and catalogs using InDesign, Photoshop and Illustrator. Tracked internal invoices and inventory through the software Priority. Verified production specs for marketing materials. Assisted with the re-launch of the website.Coordinated samples and marketing materials for major trade shows across the country. Increased brand awareness through implementing an efficient social media strategy. Organized… Show more Assisted the creative director with brand development. This includes production of the promo videos and catalogs using InDesign, Photoshop and Illustrator. Tracked internal invoices and inventory through the software Priority. Verified production specs for marketing materials. Assisted with the re-launch of the website.Coordinated samples and marketing materials for major trade shows across the country. Increased brand awareness through implementing an efficient social media strategy. Organized promotional giveaways. Facilitated inspection and testing of all new products for the production manager. Pursued PR initiatives and negotiated with prospective bloggers and media. Created copy for E-marketing efforts using Constant Contact. Produced content for social media including photos and blogs. Show less

Accurately and efficiently completed all sales transactions and maintained proper cash and media accountabilities at POS registers. Maintained an awareness of all product information, merchandise promotions and advertisements. Promoted monthly service specials. Managed repair orders for detailing bills. Coordinated attendance for special events. Assisted customers, scheduled appointments and recommended services. Processed and stocked store orders.Scheduled appointments and organized pre-work… Show more Accurately and efficiently completed all sales transactions and maintained proper cash and media accountabilities at POS registers. Maintained an awareness of all product information, merchandise promotions and advertisements. Promoted monthly service specials. Managed repair orders for detailing bills. Coordinated attendance for special events. Assisted customers, scheduled appointments and recommended services. Processed and stocked store orders.Scheduled appointments and organized pre-work orders. outstanding standards, solid product knowledge and all other components of Guest Service. Show less

Conducted research on audience and competition using KPI’s. Participated in meetings with various clients. Organized social media for the agency and certain clients such as Veria Living. Helped execute media planning strategies for Veria Living. Assisted art directors with content for catalogs and creative briefs. Assist management team with day-to-day projects/tasks Introduction to creative process - draft & follow up of creative briefs, work & change orders and internal trafficking of… Show more Conducted research on audience and competition using KPI’s. Participated in meetings with various clients. Organized social media for the agency and certain clients such as Veria Living. Helped execute media planning strategies for Veria Living. Assisted art directors with content for catalogs and creative briefs. Assist management team with day-to-day projects/tasks Introduction to creative process - draft & follow up of creative briefs, work & change orders and internal trafficking of production jobs Show less