I am currently pursuing a Master of Management in Retailing at McGill to help me propel my career in roles related to brand management and brand strategy. I am especially drawn to the consumer product goods industry and the luxury retail industry. Driven by innovation, I enjoy using both data-driven and creative marketing to proactively identify how to optimize business strategies in the retail industry. Having recently completed the Retail Innovation Challenge and the Retail Gen AI Hackathon, I believe my ability to strategically generate innovative approaches to solving real-life retail challenges leveraging data, technology, and coding all to enhance the customer journey. Feel free to connect with me at: nicole.mason@mail.mcgill.ca