Nicole Masterson Email & Phone Number

London, England, GB

• Promoting Google Shopping

London, England, GB

• Educating YouTube Creators at scale
• Promoting YouTube Premium to viewers

London, England, GB

• Embedded role within YouTube's Activations team
• Manage activation of Evergreen House Ads for YouTube on a Global scale
• Strategize, plan, implement and report on Evergreen creative testing
• Work cross functionally with Operations team on new campaign launches, and with the Analytics team on report automation
• SME on A/B & Directional testing processes, with statistical significance calculations processed outside of the Google Ads UI
• Automated report creation using big data connectors and SQL queries

London, England, GB

• Embedded role within Google AdMob's Scaled Acquisitions team
• Worked closely with Product Marketing Managers to help drive success in meeting their goals and partnered with the cross-channel leads for integrated campaign program development
• Developed media plan strategies and tactically executed online customer acquisition campaigns on a Global scale in alignment with client goals
• Drove strategy and execution of large scale House Ads campaigns in the Google Ads interface; specifically Search and Google Display, Youtube and Google Discovery ads
• Provided ongoing management and optimization of these campaigns with a heavy emphasis on tracking, reporting, and automation
• Analyzed, reviewed and presented Quarterly Business Reviews to stakeholders and recommended areas of growth for the account

Tempe, Arizona, US

• Managed Search, Display, Remarketing, and Video advertising
• Collaborated across departments to develop strategic approaches to pitch new business
• Landing page/UX strategy development and testing
• RFP response planning, development, execution, and presentation
• Presented monthly, quarterly, and annual business reviews to executives
• Assigned to the agency's highest revenue generating client

Tempe, Arizona, US

• Created and managed 40+ Ecommerce accounts for OEM auto dealership parts department clients utilizing Google Search and Google Shopping campaigns
• Set up Google Analytics tracking & NinjaCat Reporting
• QA’d peer work
• Spearheaded new company initiatives such as Ebay & Amazon marketing, and Gmail Ads
• Assisted in hiring and training new team members
• Consistently lead the team in high ROAS for my account roster

Mclean, Virginia, US

• Business name formerly G/O Digital
• Created and managed Search accounts that were published to Google & Bing through Kenshoo with a minimum monthly spend of $7,000 per account
• Worked closely with Account Managers and Project Managers to exceed client advertising goals
• Collaborated with the sales team and website developers to create effective websites and landing pages
• Performed monthly account optimizations based on the performance of campaigns using quantifiable statistics: Quality Score, CTR, CPL among other analytical data
• September 2016 G/O Val-You award winner for quality

Cedar Rapids, Iowa, US

• Created and managed 300+ Search, Display and SEO campaigns that were published to Google, Bing, Facebook, Marchex, iPromote, and CityGrid networks
• Maintained a relationship with clients to keep them informed and processed change requests as needed
• Collaborated with the sales team, clients, and website developers to create effective websites and landing pages
• Assisted clients with Google Analytics tracking and report interpretation
• Piloted new department procedures and product offerings
• Collaborated with our development team on internal system enhancements

Cedar Rapids, Iowa, US

• Created and managed 250+ Search campaigns that were published to Google, Bing, and Facebook networks
• Maintained a relationship with clients to keep them informed and processed change requests as needed
• Collaborated with the sales team, clients, and website developers to create effective websites and landing pages
• Piloted new department procedures and product offerings
• Collaborated with our development team on internal system enhancements
• Assisted in training new employees