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Entrepreneurial senior marketing and general management executive with demonstrated success building high-performing marketing and sales teams that exceed business and revenue goals.• Expertise rebooting underperforming operations, growing start-up enterprises, creating data-driven teams, and elevating brands. • Energetic leader with success in all facets of building a leading digital marketing organization including strategic planning, product development, customer acquisition, customer segmentation, sales cycle development, pricing, marketing automation, integrated marketing programs, lifecycle management, communications, promotions, and social media. • Background in a broad range of B2C and B2B industries: financial services (brokerage, SMB finance), Ecommerce, third-party marketplace sales (Amazon, eBay), SaaS, social networking, domain and web hosting, and mobile.• A change driver, skilled at getting extraordinary results by aligning talented teams on the goal and taking thoughtful risks while keeping the process and communication respectful and real.
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Senior Vice President Marketing1-800 Contacts Sep 2023 - PresentDraper, Utah, Us -
Vp Of Marketing1-800 Contacts Jun 2019 - Sep 2023Draper, Utah, Us
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Executive Council MemberCollaborative Gain Aug 2008 - PresentNew York, Ny, Us -
Vp Sales & MarketingThriftbooks May 2017 - Jun 2019Seattle, Wa, UsThriftBooks is the largest online used bookstore, having sold more than 100 million books since its founding in 2003. Employing more than 900 people and operating 8 fulfillment centers in the US, ThriftBooks purchases from charities and libraries to provide books a second opportunity to improve a life. We carefully grade used and collectible books, then rely on proprietary software to list and price books across a variety of online platforms, including ThriftBooks.com, Amazon.com, eBay, and others. -
Vp, Customer Growth & Engagement MarketingGodaddy Aug 2016 - May 2017Tempe, Az, UsNearly as old as the Internet itself, GoDaddy was born to give people an easy, affordable way to get their ideas online. Today, we have more than 14 million customers around the world, more than 62 million domain names under management, and our goal is much the same. We’re here to help people easily start, confidently grow and successfully run their own ventures.As VP, Customer Growth & Engagement Marketing, I deliver life cycle communications across channels for optimal customer value. In addition, I led core outreach communication channels - email marketing, SMS and campaign selection for outbound sales, to deliver a cohesive experience for our customer segments at every stage of their journey. -
Vp, Digital ServicesGodaddy Mar 2014 - Aug 2016Tempe, Az, UsPreviously VP of Digital Services, I led a talented group of product and UX leaders to reinvent our existing customer experience. Accounting for one third of daily site traffic, we delivered a mobile-first experience for core account management. The User Assistance team delivered a mobile-first, in-app, product-led interface that improved search engine results, driving higher referral traffic and reducing bounce rate. Delivering high-quality products across 5 major business units, over 25 products, over 35 languages, and 5 core customer segments, we routinely leveraged A/B testing to ensure optimal results.
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Svp, Chief Marketing OfficerClassmates Feb 2013 - Mar 2014Bellevue, Washington, UsClassmates® is the premier online destination for reconnecting with your high school class. Offering over 220,000 digitized high school yearbooks, Classmates has the most comprehensive directory of high schools and class lists from the 1940s to today. As the SVP, Chief Marketing Officer, I oversaw a talented group of leaders delivering all aspects of marketing, from acquisition of registered members to conversion of paid subscribers and engagement through email and social marketing. On target to successfully return Classmates division to positive net subscriber growth after 5 years of Y/Y decline. Addressed meaningful user-experience issues while actively managing brand revisions, including revitalized value proposition. -
Vp, Product ManagementClassmates Apr 2011 - Feb 2013Bellevue, Washington, UsDeveloped a team of creative Product Managers, delivering an array of offerings that leveraged the power of gamification to produce User Generated Content at volume, thus offering marketable events to their Classmates. Features included 'Remember Me', the Facebook app Friends Back Then, Yearbook offerings on all devices, and more. Daily production of UGC to fuel communications and connections more than tripled.
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Chief Operating OfficerGuidant Financial Group Oct 2010 - Apr 2011Boise, Idaho, UsSpearheaded dramatic business turnaround in mid-2009 to realized profit in 2010. Included transition of all major systems to SaaS platforms, streamlined delivery of product, and reorg of functions within company. -
Vp, Customer ExperienceGuidant Financial Group Jun 2008 - Oct 2010Boise, Idaho, Ushttp://www.guidantfinancial.com/Guidant Financial Group provides solutions for entrepreneurs to access retirement funds in a non-taxable structure for funding of a business.
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Sr. Director, Customer CareSharebuilder May 1997 - Dec 2007http://www.sharebuilder.com/ ShareBuilder brought Wall Street to Main Street with aggregated trades, fractional share purchasing, and low costs, all with a robust online platform. As one of the original members of the leadership team, built the customer service team from inception to over 1M accounts, and led the product maintenance team. Left in 2007 when acquired by ING Direct. Later acquired by Capital One, and now E*Trade.
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Manager, Accounts ReceivableElegant Gourmet 1995 - May 1997Company: Elegant Gourmet is a specialty gourmet candy company with clientele such as Bergdorf Goodman, William Sonoma, and Harry & David.Position: Implemented the LAN, installed inventory and accounting software, reconstructed several year's worth of accounts receivables leading to record collections.
Nicole Cox Skills
Nicole Cox Education Details
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Gonzaga UniversityPolitical Science/English
Frequently Asked Questions about Nicole Cox
What company does Nicole Cox work for?
Nicole Cox works for 1-800 Contacts
What is Nicole Cox's role at the current company?
Nicole Cox's current role is SVP of Marketing at 1-800 CONTACTS.
What is Nicole Cox's email address?
Nicole Cox's email address is ni****@****ail.com
What is Nicole Cox's direct phone number?
Nicole Cox's direct phone number is +148050*****
What schools did Nicole Cox attend?
Nicole Cox attended Gonzaga University.
What are some of Nicole Cox's interests?
Nicole Cox has interest in Children, Economic Empowerment, Politics, Education, Science And Technology, Health.
What skills is Nicole Cox known for?
Nicole Cox has skills like Start Ups, Crm, Management, Leadership, Saas, Salesforce.com, Strategic Planning, Strategy, E Commerce, Strategic Partnerships, Product Management, Entrepreneurship.
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