● Named the digital business owner of a multi-year initiative responsible for selecting new digital technologies, implementing Adobe Experience Manager on 30 websites, buildingout eCommerce experience in Salesforce NimbleAMS and leading integration and targeting strategy with key digital channels.● Led UX design, usability testing and development of new B2C campaign microsite connecting 3.5 million consumers to credit unions, their mission and the services they offer.● Orchestrated the workflow and process development between business, digital and IT while introducing agile methodology, design systems and new UI/UX and analytics functions to the organization.● Built out the overall digital strategy feeding into marketing and digital’s 3-year roadmap, as well as the 5-year IT transformation replacing enterprise association management system (AMS) anddigital business systems.● Newly created leadership position tasked with building a team of 10 from the ground up to oversee CUNA’s digital strategy and initiatives including website development, search engine optimization, user experience research and design principles, email marketing automation, and digital data analytics.

● Persuaded leadership to invest in a comprehensive association marketing strategy resulting in a $350K budget established.● Organized communications strategy and deliverables for all 50 state associations resulting in one unified voice for the credit union movement and several regulatory and legislative advocacy wins.● Mentored department of 10 members building a cross-functional, diverse and collaborative marketing team.

● Revamped company’s brand strategy driving stronger brand equity, profitable products, and increased market share with credit unions across the nation.● Strong leadership and project management skills coupled with demonstrated ability to take on new and uncharted initiatives.● Took charge of a newly developed position that centralizes the marketing strategies for 5 departments based out of the Washington, D.C. office.

● Managed audience-specific marketing campaigns for 20+ different product lines including account management, advertising, copywriting, design, public relations, social media strategy and website development.● Led new online marketing and customer retention efforts resulting in more than $1.3 million in revenue for training product.● Developed an interactive conference experience driving more than 400 credit union CEO and board members to engage in integral marketing efforts for the credit union movement.