Nicole Bump Email & Phone Number

I provide content director services for marketers who are ready to stop spinning their wheels and make a real impact through content. You’ll have:✅ Clear goals outlined for your content efforts and a plan for achieving them.✅ A full editorial calendar, customized to your audience, goals and available resources.✅ A reliable production team to make sure your content adds real value and gets published according to plan.Specific industry expertise in:👉 B2B technology (martech, edtech, fintech, etc.)👉 Marketing strategy and marketing services for retail, travel, financial services, entertainment, physician and healthcare services👉 Identity resolution and data privacy

Manchester, Nh, Us

Rebranding can be a bear—and Allegro was in the middle of an extensive rebranding. They needed help bringing their new mission, vision and values to life.I led the work to develop key messaging across all of the brand’s product portfolios and managed the overhaul of the company’s outdated (1990s?!) website. This included writing copy for dozens of pages—where I got plenty of practice refocusing the copy on customer value (instead of product features and technical specs). Collaborating with engineers engrossed in their trade, I also honed my skills in simplifying complex subject matter and drawing content out of busy SMEs.

Chelmsford, Ma, Us

Ever thought about publishing 300+ pieces of content in one year? I did it at Harte Hanks. With one internal writer.Not only did we increase organic traffic to the resource center by 1440% and increase time on page by 127%—but I also learned how to:✅ Use personas and customer journeys to build an actionable content strategy✅ Plan quarterly and yearly content calendars✅ Work with SMEs to draw out their ideas and expertise✅ Audit content for repurposing and identify gaps✅ Build efficient content workflows (🙌 Kapost!)✅ Work efficiently and effectively with a variety writers and designers✅ Write for and produce an actual print MAGAZINEI was even named a 2018 Content Marketing Awards finalist in two categories:👉 Best new print publication👉 Best multi-author corporate blog

Salem, Nh, Us

Motivis was brand-spanking new. And they were creating a whole new product category in the educational technology (edtech) space. One of my first tasks was to get to know the audience. I interviewed 20+ clients, partners and prospects—and documented personas.With customer insights in hand, I created the brand’s content strategy and editorial calendar, growing their audience and establishing the brand as a thought leader. My content helped to define the “learning relationship management” category and educate the market of its benefits.I also learned how to stand up Hubspot and use it to execute the brand’s first-ever outbound email campaign. Using content I created in house—for free—this campaign generated a $30k deal.

Chelmsford, Ma, Us

When I started with Harte Hanks, they didn’t even have a blog. Content marketing was just becoming a “thing,” and I had to get it up and running.I took the content organization from highly reactive to business unit requests—to proactively publishing regular thought leadership on the new blog and social media channels. This quality content was key to doubling the brand’s Twitter following and increasing LinkedIn followers by 40%.

Developed and managed company’s mar/comm strategy, including overall branding, as well as launching and promoting products. Developed all patient- and physician-facing marketing materials. Built relationships with key physician customers by providing marketing consulting services. Managed industry trade shows. Organized yearly conference for American Academy of Orthopedic Executives (AAOE) New England for 70+ attendees and 25+ vendors.

Boston, Ma, Us

Developed a comprehensive social media strategy plan for the hospital, integrated with digital and traditional marketing. Included performing full literature review and competitive analysis, creating and executing surveys of multiple audiences and conducting key informant interviews.Recognized with the Emerson College Giddon Award for outstanding health communication thesis project.

Managed all PR campaigns in the Americas and Asia Pacific/Japan regions. Managed four international PR agencies. Created and wrote for the corporate internal blog. Wrote and pitched press releases and company success stories. Drafted applications for industry award submissions. Maintained editorial calendar. Increased company news clips by 25% each quarter. Increased company mindshare over competitors by 35%.

Ma, Health Communication

Ba, Communication, International Affairs, German