- Photographer specializing in portrait photography- 85% annual repeat customer rate- Business clients include St. Rita School, Nutmeg Advisory Board, American Dance Experience, Apostles of the Sacred Heart of Jesus, Annie Karto, Nikki Kingsley, Our Lady of Fatima- Developed website (nicolemelephotography.com) and social media (Facebook and Instagram) content to drive prospective clients- Manage, create and promote content for American Dance Experience; content includes articles in local newspapers (print and digital), internal and external emails and social media content

- Main contact for all marketing efforts, providing support in the area of marketing strategy and management.- Oversee and direct market and competitor analysis programs. Strategizes and creates brand image and awareness programs that are distinctive and highlight O,R&L’s value proposition from the competition- Develop lead generation programs which maximize the identification of new prospects and sales opportunities.- Participate in the creation and production of new business proposals by collaborating with the Management, Business Development, and Project Managers. Identifies key points for competitive positioning and ensures accurate and updated information is contained within project proposals- Oversee the integrity of corporate identity standards in all materials produced and oversees the overall management of the CRM system- Develop processes and systems to support the organization of department, project management and program activities- Create, develop and execute digital marketing campaign strategy, graphic design and supporting material, as required

- Lead school’s CRM program targeting potential donors and alumni- Develop and produce newsletters, surveys, brochures and other marketing materials to drive enrollment- Identify grants, create proposals and manage all correspondence to fulfill grant obligations- Secured over $100k for two major donor campaigns during the current calendar year- Flawless management and accuracy of the school's donor and prospect database

- Created and executed the annual communication and marketing plan- Led the production of all print and electronic communications and marketing materials including content management, photography, writing, and editing- Assisted in producing internal Province communications (digital and print) and event programs- Served as the Province webmaster, created and managed web content, and managed program analytics to continually optimize results and improve effectiveness- Increased the Province’s presence on social media as administrator of the Province accounts on Twitter, Facebook, and other social media sites- Led the annual appeal; concept creation, development of content, communications plan and marketing materials, secured funds tracking and post program results- Worked directly with the Provincial and the Provincial Council on special communications projects- Brand identity and usage steward; created and published brand style guide to ensure proper and consistent use of logos and typefaces across all Province communications

- Developed and implemented a comprehensive strategic communications and marketing plan to build brand awareness and enhance the image of St. Rita School; key touchpoints included school website, social media, and publications- Served as ‘gatekeeper’ for all publications and graphic design for brand standards- Served as website content editor, providing the vision for web communication and design- Directed and managed vendors, consultants, contractors etc., for marketing and communications purposes- Facilitate the creation and /or editing of all external publications (e.g., letters to all parents, viewbooks, brochures, newsletters, annual reports etc.)- Maintained database of media contacts and library of coverage- Primary point of contact for media- Prepared grant proposals and correspondence- Ensured the accuracy of the school’s donor and prospect database- Provided faculty/staff with strategies to achieve technology expectations- Modeled effective use of technology in the classroom and media center for teachers and students

- Acted as the primary point of contact for client accounts and was responsible for proactively developing the client relationship- Developed and managed Subway Restaurants shopper marketing plans- Led a team of 5 account and creative colleagues across Subway Restaurants Corporate and Franchise partners to ensure flawless execution of the strategic plan- Strong leadership and collaboration skills to serve as the interagency team lead - Led new business pitches

- Developed a custom, trade market analysis tool that increased direct to consumer program ROIs 25-40%- Managed national and local store marketing promotions for top QSR and Casual Dining brands including Bertucci’s Ristorante, Bob, Evans, Boston Market, Einstein Bagels and Friendly’s- Continually optimized program plans and adjusted strategy through post program research- Expertise in direct mail, business-to-business, local store marketing and national promotions

- Established new and innovative way to strategize and visually recommend direct to consumer programs through mapping software implementation- Created ROI spreadsheet tool for Captain D’s Seafood to evaluate coupon program results and optimize future programs on both local and national levels- Developed and ran training modules for current and future employees on recommendation approach and post program analyses