Mission North is a strategic communications agency for the world’s most ambitious and consequential organizations to build, lead, grow, adapt and reinvent what makes them uniquely valuable. Market creators and movers like Brex, Canva, Ginkgo Bioworks, LanzaTech, Mozilla, Snowflake, and Zoom, turn to us to navigate change and drive impact at every stage. Since inception, our stories about breakthrough innovations and movements—and the iconic teams behind them—have helped enable hundreds of billions of dollars in market value. A benefit corporation, Mission North is committed to making a positive difference through our work, culture, and community investments.

Oversee East Coast operations, managing our fintech, healthcare, food, and consumer portfolio of clients.

Reported to the new CEO of North America to lead post-IPO corporate and consumer communications for the global meal kit and supply chain company. Trained new regions on communication strategies. Led corporate reputation and crisis communications around on-site employee issues in fulfillment centers nationwide, investor community, staff reductions, food safety, and customer retention. Increased HelloFresh’s brand sentiment and SOV by 40 percent, integrated PR efforts into social media influencer execution to generate higher conversion and consumer retention rates. Served as the communications liaison between HelloFresh investors and led IR for the U.S. market.Expanded HelloFresh across 50 states, including serving on the leadership team that acquired Green Chef. Launched HelloFresh into retail stores resulting in revenue targets exceeding that of its competitors.

Formerly eBay Enterprise, Radial addressed the last mile of e-Commerce and operations for more than 300+ retailers worldwide. Following the $820M acquisition of Radial, transition with their CEO to HelloFresh. At Radial, reported to the Chief Product Officer, and drove a global communications narrative that attracted a pipeline of blue-chip retailers struggling in the age of Amazon and Radial's eventual acquisition by bpost. Raised Radial's share of voice by 80 percent. Developed thought leadership and business press platforms for four executives. Supported Radial's distributed workforce and crisis communications across 24 fulfillment centers.

Managed global communications and thought leadership efforts for C-suite executives and the leaders of Owners.com and Hubzu. My team was shortlisted for "In House Agency of the Year" in 2017 by PRWeek. Orchestrated experiential efforts and managed final mobile experience development across Owners.com launch markets. Acted as a company spokesperson with media and agent teams. Orchestrated upper-funnel marketing activities to drive listings and agent recruitment. Supported growth marketing efforts around customer engagement, CRM, and digital growth against brand strategies including advertising and content marketing. Skillset includes training for executing communication strategies within a high regulatory environment.

Managed a portfolio of 10-14 technology accounts, developing communications strategies and top-tier press relations. Oversaw a team of 20+ professionals ranging in years of experience. Account strategy and metrics secured for clients received industry accolades and award recognition.

Launched Apprenda into the PaaS marketing for .NET users and hybrid cloud environments. Launched a media relations campaign that garnered more than 100 articles a year, and build the company's first content strategy to engage prospects. Helped to shape product messaging, establishing executive visibility, content marketing, and launching creative integrated communication campaigns that educated an early market.

Sold my boutique tech PR firm to Overit Media in 2011. Launched innovation start-ups to the U.S. market including Apprenda, Adyen, Mendix, vCita, SiGNa Chemistry, Wanova, and Wifarer. Award-winning campaigns for Kogeto, Adidas Eyewear, Adyen, and SiGNa Chemistry from PR trade associations.

Client experience included Citrix Systems, Check Point, Pantone Inc., Palm, Adobe, Extreme Networks, Coherent Lasers, Cree LED, and Interwoven. Elevated to Supervisor in less than two years.