Nicole Griswold Email & Phone Number

Bringing innovative design solutions to our clients by providing insight, ideas, and execution.

Integral in the design and development of 40+ small to large scale digital properties in the non-profit, consumer, medical, software and financial services industries. Managed external teams of designers, developers and other resources, creating project plans and budgets as well as keeping the teams on time and on budget. Creative ExecutionDevelop creative and engaging design solutions in helping clients achieve their vision across multiple digital platforms.User ExperienceGenerate wireframes, prototypes and high-fidelity mock-ups that define the user experience and creative vision for the site while integrating best practices.Marketing & BrandingStrategy and launch of various online businesses focusing on customer behavior and needs, meaningful content and experiences with the ability to measure results in both qualitative and quantitative manners.

Responsible for the management, conception and execution of all creative design and marketing work.• Managed creative development of the award-winning sites GORP.com and GORPtravel.com; total of 250,000+ pages • Developed site architecture, user interfaces, creative executions, and implementation of both sites, moving them from basic, utilitarian designs to a multi-layered structure fit for 3 million page views per month • Oversaw creative aspects of company marketing, including development of their travel catalog, direct mail, trade publications, and B-to-C materials • Managed team of designers and technical resources, developing their skills and pushing them to create first-rate designs on deadline. Developed team production schedules and goals, hired design staff, and conducted performance reviews

Collaborated with team strategists, technical architects, and information architects to craft best-of-breed solutions for clients.

Integral member of New York Times Electronic Media team responsible for the design and development of various areas of NYTimes.com as well as the retired city guide NYToday.com.• Worked closely with software development team to create effective user interfaces for current and new products including participating in prototype design, focus group testing and high-fidelity mock-ups • Consulted with various marketing teams to develop print and online marketing materials

Successfully developed digital department into a vital component of existing integrated marketing communications company. • Managed creative development of client websites and multimedia presentations• Directed computer operations, including recommending and purchasing computer hardware and software, as well as consulting on all technical issues• Producer of first modern dance concert web simulcast August, 1997