- Improved and exponentially increased brand awareness and market education to support the company's mission of helping patients afford life-saving care and treatment- Scaled a growth marketing function to achieve revenue goals, resulting in 50% of pipeline generation- Managed effective thought leadership campaigns and initiatives to position the company as a market leader- Managed largest go-to-market product launch for the company

Develops and executes marketing strategy for clients- Assess current needs and structure for growth opportunities- Develop strategic plan for marketing initiatives for new and same store growth- Manage cross-collaboration and execution of strategic plan to improve revenue- Former clients: Brightway Data, Olive, Conifer, Finvi and Ignis Health

Developed a strategic pipeline of events, customer, prospect and partner marketing opportunities - Built two key alliances within marketing: customer and partnership marketing to support company and ecosystem growth - Implemented a process and delivered 4 customer case studies per quarter - Created and developed 15+ co-marketing partnership opportunities per quarter - Developed and drove event strategy for the team adding $70M+ to pipeline over 9 months

Developed and managed the company’s demand generation function for revenue growth- Managed demand gen teams that support growth- Developed robust growth campaigns for 4x pipeline influence growth- Created processes to ensure alignment and collaboration for cross-disciplinary teams and functions

Executed strategy for top of funnel exponential growth- Managed account-based marketing team to build top of funnel; team added 4x to the sales pipeline over 12 months- Created and managed investor referral program to improve pipeline by 20%- Developed and managed cross-country road show visiting 47 hospitals + health systems resulting in closing multi-million dollar deals

Revived marketing function after bringing marketing back in-house from an agency- Identified key target markets for demand generation efforts to improve MQLs month over month by at least 50%- Added $50M+ to sales pipeline with robust digital marketing campaigns over 6 months- Developed and managed product marketing function - Created and executed PR function and increased editorial placement by 5x from previous year- Managed marketing requirements and integration efforts post-acquisition

Created, implemented and optimized the company’s first marketing department; developed overall marketing strategy and managed the execution of all activities - Created the demand generation strategic roadmap for targeted campaigns utilizing all digital assets to intelligently identify and communicate to target audiences. Inbound leads increased 60%- Implemented the company’s overall product marketing, thought leadership and sales enablement tools including product collateral, case studies and presentations - Developed and managed the company’s digital assets, including the website, blog, social media and search engine optimization tools- Executed marketing initiatives for strategic partnerships including UnitedHealthcare and Optum- Developed assets to promote the benefits of connecting payors with providers and consumers- Implemented and managed the company’s marketing communications and PR strategy

Developed and implemented the company’s integrated marketing plan and managed an eight person team responsible for driving demand generation through core marketing functions, including lifecycle solution campaigns using marketing automation, print and digital media, and tradeshows and industry events. - Developed the integrated marketing plan to support company-wide strategy by aligning functional marketing capabilities, developing marketing tactics and allocating resources. Implemented reporting and management routines to ensure ongoing alignment across departments. - Created the infrastructure for targeted solution campaigns utilizing marketing automation to increase effectiveness of communications to clients and prospects. Executed a two-tier marketing strategy to raise overall awareness of the company’s full value proposition while managing nurture campaigns to drive solution sales in a coordinated manner. - Managed third-party advertising agency for creative assets and the overall ad placement calendar. Developed content, secured client testimonials and directed ad shoots. Directed media buy for all digital and print opportunities.- Oversaw the full spectrum of event logistics for 20+ tradeshows, industry and client events on an annual basis with a total budget of ~$4.5m. Restructured internal staff, augmented capabilities with third-party vendors and deployed technology solutions to drive efficiencies and improve experience. Implemented rigorous pre- and post-event analytics to drive continual improvement.

Managed the trade show events team and developed and executed multiple large-scale projects to support strategic company initiatives while developing new marketing capabilities and efficiencies. - Created and implemented ROI tracking and measurement program for lead generation utilizing Salesforce.com and related technology platforms to drive visibility and accountability into effectiveness of converting leads into sales. Implemented change management process across multiple departments for better utilization of Salesforce.com to achieve sales goals and improve budget planning.- Managed the new corporate website development and launch to align with the company’s rebranding initiative. Developed the website strategy and plan for improved demand generation while managing both internal work streams and external vendors. Sourced and managed a third party vendor for site build. Developed website content and asset plan to support company’s initiatives.- Developed and managed digital marketing analytics and reporting to measure effectiveness and gain insights into client and prospect interests from various marketing efforts.

Developed corporate marketing communications, editorial and advertising content. Implemented the corporate social media strategy and program, and managed accredited curriculum for annual company event.- Developed corporate marketing communications focused on technical writing on the revenue cycle business unit, including press releases, case studies, editorials and white papers. - Pitched and developed editorial and advertising placement for press and trade media.- Created the company's social media strategy and program to increase awareness, client loyalty and SEO.- Launched corporate blog to increase thought leadership and authored bi-monthly postings.- Managed strategic curriculum, accreditation for Continuing Education and keynote speakers for 70+ sessions at annual company event for 3,000 attendees.

Managed all aspects of internal and external events, built campaigns for target markets, provided detailed analysis on various marketing and sales functions, and managed partner relationships.- Planned and executed 2 dozen trade shows, executive forums and annual user group meetings.- Managed branding initiative and developed a phased roll out plan for ongoing brand maintenance.- Created and maintained marketing campaigns, collateral and advertisements for 5 different target markets in coordination with sales and operations to improve demand generation.- Performed analysis and reporting of events, sales operations and budgets to enhance decision making and increase demand generation with improved targeting for campaigns.- Developed and executed marketing opportunities with various partner and industry organizations.- Awards: Impact Player of the Year; Associate of the Quarter

- Consistently met management sales goals and objectives.- Created presentations, RFPs and proposals to successfully win projects that ranged from $1 million to $40 million.- Networked with potential clients to generate sales interests.- Performed market research and competitive analyses.

- Consistently met management sales goals and objectives.- Created proposals, RFPs and marketing literature to generate sales.- Planned and coordinated annual user conference.- Performed market research and competitive analyses.