Nicole M. Hoffman Email & Phone Number

Sugar Land, Texas, United States

Spearheaded process improvements and workflow automation initiatives within the legal department, including the selection, design, implementation, and training for a new contract management system, resulting in enhanced operational efficiency.Implemented legal department tools and technology solutions, including CLM and e-billing systems, to streamline document management and contract review processes.Managed legal metrics and performance data, aligning key data points with departmental goals to ensure informed decision-making.Developed and enforced new processes for routing internal legal requests, improving turnaround times and resource allocation.Created, maintained and updated a SharePoint repository for legal templates, playbooks, and policy documents, ensuring accuracy and accessibility.Supported outside counsel management, including overseeing e-billing operations and ensuring compliance with legal spend guidelines.Provided ongoing training for new systems and processes, driving adoption and ensuring smooth operational transitions.Assisted in managing sensitive and confidential legal documents with a high degree of accuracy and attention to detail.

United States

Managed end-to-end proposal delivery process from project kick-off to final submission and follow-up.Developed and packaged RFP responses, ensuring alignment with company services and showcasing value.Analyzed RFP requirements, developed milestone schedules, and matrices to ensure compliance with proposal criteria.Acted as the main point of contact for all proposals, coordinating resources and facilitating regular progress updates with Sales.Organized and executed final proposal production in both print and electronic formats, ensuring timely delivery and confirmation.Collaborated across departments to gather information and address gaps in proposals, integrating competitive intelligence and market feedback.Maintained and updated content databases, ensuring accuracy and relevance of proposal materials.Tracked proposal activities/opportunity information using Salesforce/Hubspot, providing detailed reporting on proposals.Coordinated resources for proposal teams, ensuring quality control and completion of all assignments within established schedule.Led cross-functional teams to develop win strategies for proposals resulting increase in winning proposal submissions.

Rochester, Michigan, United States

Directed multi-channel marketing initiatives to drive growth and lead generation.Developed marketing campaigns in partnership with suppliers to promote their products and services, maximizing co-op marketing reimbursement opportunities.Managed digital content and website updates, incorporating SEO best practices.Implemented a SharePoint repository for client documentation, training 25 team members.Supervised sales teams to align marketing with sales objectives.

Michigan, United States

Introduced brand identity guidelines to ensure consistency in print, in-person, and online. Produced creative and digital content for web, print, training, presentations, and other uses. Conceived multi-channel marketing programs for organic growth/lead generation including automated email and SMS campaigns.Successfully overhauled website and social media to include SEO/SEM, analytics, and reporting.Developed branding and interior design for numerous office locations.

Southfield, Michigan

Facilitated end-to-end production and submission of proposals/RFP's with increased wins year over year.Advised internal stakeholders including Directors, other Department Managers, and all relevant team members in line with APMP guidelines, ensuring accuracy, compliance, and integrity of documentation.Formulated proposal/bid collateral and results in a central tracking database. Managed promotional and public relations activities including website and social media.Planned corporate events and philanthropic efforts.

Troy, Mi

Developed and communicated overall marketing plan and strategy to all stakeholders, including board of investors. Established go-to-market plans, campaigns, and content including social media, PPC ads, print ads, blogs, and websites. Collaborated with sales to meet lead generation targets and provide inbound customer service. Initiated and administered partnership/Co-Op program. Department budget administration and tracking. Promotion, internal training, and public launch of new product/service lines. Enhanced the sales process through development of creative collateral, case studies, demos, & videos. Guided a team of marketing resources to support the above initiatives.

Madison Heights, Mi

Various responsibilities including Marketing, Communications, Human Resources, Training, Vendor Management, Interior Design & Construction ManagementMarketing: Coordinated integrated communication & marketing activities. Developed & maintained all marketing collateral. Executed direct mail campaigns, email campaigns, PR, customer communications, media advertisements & promotions. Wrote, maintained content and provided monthly updates to the company website. Planned meetings & trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists; & handling logistics. Established & managed non-personal social media accounts: Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Communicated on social platforms in a consistent, on-brand voice. Managed email & social media campaigns including planning, testing, evaluating, and reporting.Training: Responsible for the planning, organizing, implementing, coordinating, and evaluation of external training programs for contractors & end-users. Developed an annual training plan. Investigated available training methods to determine the most effective manner in which to conduct programs. Assigned instructors to conduct training. Maintained training records. Responsible for marketing of training classes & communications regarding courses. Identified and assessed training needs by conferring with sales and/or conducting public surveys. Handled logistics for training activities.Human Resources/Misc: Responsible for interior design, remodel and selection of furnishings. Determined applicant requirements by studying job description & job qualifications. Attracted applicants by placing job advertisements; contacting recruiters, using newsgroups and job sites. Determined applicant qualifications by analyzing resumes, screening applicants, verifying references and comparing qualifications to job requirements.

Westland, Mi

Licensing Company Supported franchise retail stores by creating marketing collateral, setting up advertising accounts and creating ad layouts. Established and maintained marketing calendar. Worked with ownership to come up with promotional and advertising ideas. Responsible for setting up promotional events. Researched industry trends and tracked customer demographics. Created and presented visual presentations of new marketing programs to franchisees. Responsible for ordering and maintaining accounts for business cards, stationery, etc. Updated internal website as needed using Dreamweaver. Coordinated sales reporting to all franchise stores. Main contact for customer relations and customer complaints. Served as liaison between customers and management. Some general office/reception duties, such as multi-line phone system, filing and taking messages.

Mt. Clemens, Mi

Supported National Sales Manager and Area Sales Reps by creating marketing collateral, setting up accounts and creating promotional campaigns. Established and maintained marketing calendar. Responsible for correspondence from the National Sales Office and all office coordination. Coordinated all travel arrangements for National Sales Manager.

Southfield, Mi, Chrysler Jnap, Chrysler Slnap

Assisted engineers in the creation and organization of specification packages for use in automotive facilities. Creation and coordination of on-site launch program close-out documentation. Responsible for maintenance of meeting calendar and meeting space set-up. Also coordinatd all on-site office activity, reception, supply ordering, correspondence creation and record-keeping.

Business, Management, Marketing, And Related Support Services

Associate Of Business Administration, Marketing

Marketing Strategy Certificate, Marketing