Media Director
Current"With the ability to negotiate exceptional opportunities that maximize even the most limited budgets, Nicole diligently researches and works closely with domestic and international publications and sites to create packages that enhance both client reach and exposure with game-changing results."- LRG Marketing site: http://lrgmarketing.com/#our-team• Promoted 3x during first 4 years while reporting directly to agency owner: Assistant Account Executive (03/2010), Media Coordinator (08/2010), Media Planner (04/2012), Media Director (12/2014 - present)• Developed, justified to agency owner, and implemented an ongoing passive income business plan and promotional campaign for all 3 agencies resulting in a substantial net profit increase year over year• Strong sales ability to upsell media opportunities in addition to current campaign and set budget• Net profit maximization through campaign efficiencies and negotiations (30%+ cost savings)• Management of internal client focused public relations and digital marketing teams• High quality performing media, brand awareness, and consumer demand campaign strategy development for clients in broadcasting, consumer products, education (k-12 and campus), healthcare, retail, B2B security and not for profit sectors• Development of expanded network of domestic and international partner media professionals and agencies• Management of strategic campaign scheduling designed to maximize exposure and client ROI• Effective contract negotiation and supplier management• Annual support for more than 20 clients at major trade and exhibition shows