As a visionary executive, I lead creative direction and digital strategy to strengthen user engagement and enrich customer experience (CX) across renowned brands, including BCBG, Bonobos, Crate & Barrel, Khols, Lands End, Lowes, Martha Stewart, Motherhood, Nike, One Kings Lane, Perry Ellis, Target, and others. I have a proven track record of success building creative/digital teams and functions from the ground up as part of a company's mission to embed creative strategy into every facet of their business (websites, apps, employee-facing tech, enterprise tools, sales, marketing, and GTM). Throughout my career, I have been recognized as an expert in creative direction by collaborating with cross-functional teams to deliver brand recognition and produce record-breaking results. My leadership style is valued for developing and coaching creative talent and inspiring creative ideation by fostering a culture of collaboration and teamwork.As VP of Design & Digital for Prime Art & Jewel, I lead the strategy and creative team to elevate the company's brand by modernizing experiences for B2B, B2C, and DTC customers. This is accomplished by using a collaborative approach and working with sales, marketing, product development, engineering, finance, IT, purchasing, operations, and executive leadership to conceptualize and execute the plan and achieve future growth goals flawlessly. Within the first 6 months of my tenure, I have built and launched new brand websites, introduced modern methodologies, tools, and platforms to drive the attainment of revenue and profitability goals. And, together, we are positioning the company for exponential growth opportunities.My career experiences combined with my education, an MS in Innovation & Entrepreneurship, and a BAAS in Marketing & Design, is how I have honed my skills to be a strategic leader delivering the outcomes expected by executives teams in globally recognized brands.AWARDS: ReMode “Best Customer Experience Solution” | Forbes “Top 5 NY Fashion Tech Startups” | National Retail Federation “Top 25 Retail Tech Startups” | Shoptalk “Startup Finalist”NATIONAL MEDIA RECOGNITION: Featured in InStyle, Forbes, Women’s Wear Daily, Robin Report, KTLA News, and Modern LuxuryAREAS OF EXPERTISE: Creative Direction & Strategy, Brand Identity, Brand Strategy, Product Imagery & Design, Team Management, Mentoring, Design Systems & Design Thinking, Customer Experience (CX) Focus, B2B/B2C Commerce Design Leadership, GenAI, AI Prompt Design & Engineering, Agency Partnerships, Vendor Management, Digital Experience (DX)