Nicole Phifer Email & Phone Number

Searcy, AR, US

Miami, FL, US

• Account consultant leveraging data to create event experiences.
• Operationalized AI location platform powering data-led strategy across competitors, demographics and psychographics
• In response to RFPs, ideate unique event experiences aimed to successfully drive brand affinity and increase engagement

Manchester, NH, US

• Lead online students from diverse cultures in graduate Marketing courses. Deliver significant student and advisor outreach, providing needed support and resources to achieve educational goals.
• Align course content to corporate marketing successes

Purchase, NY, US

• Marketing consultant covering multiple medical leaves.
• Executed integrated member lifecycle engagement across email, outbound phone and direct mail
• Led cross functional partnership to automate SMS as an incremental channel outside of standard marketing journey

Columbia, Maryland, US

• Teladoc Health marketing lead for developing and implementing B2B and B2C strategies that drive engagement across Teladoc Health offerings.
• Oversaw the development and launch of an in-person consumer events strategy to build trust with harder-to-reach consumers. This localized approach resulted in a 40% increase in new registrations and a 180% lift in.
• Developed dynamic email strategy and annual content calendar resulting in 11-23% MoM engagement increases
• Strategized integrated plan backed by data science to effectively reach low-tech/blue-collar audiences and drive registration/enrollment

Madison, Mississippi, US

• Led Marketing team and all B2B efforts ensuring strategy was built on competitor analysis and directly aligned with AOP contract pursuits.
• Led website redesign resulting in 31% traffic increase YoY
• Served as the Marketing lead for $1B acquisition and managed all rebranding efforts
• Oversaw $580K budget while maintaining a 3.5% reserve
• Leveraged analysis platforms to develop, implement, and optimize an integrated marketing strategy across digital, social, events, and traditional outlets

Madison, Mississippi, US

• Conducted competitor analysis and evaluated ROI to develop B2B SEO, SEM, and social media strategies. Led research, planning, copywriting, creative direction, implementation, and reporting.
• Decreased costs by writing 15-minute B2B Marketing video script and Thought Leadership article in-house.

Madison, Mississippi, US

• Maternity leave Contractor leading cross-department collaboration and strategy. Conducted competitor analysis and evaluated ROI to develop B2B social and SEO/SEM digital, print, OOH, and event strategies.
• Developed website chatbot with data collection resulting in 150+ career and business leads
• Created global social media content submission process for 100+ operational sites

• Consultant for health company with 4 retail locations that is preparing to franchise. Created strategic marketing plan with target audiences, channels, KPIs, and media content mix to increase awareness, engagement and.
• Over a 6 month period, sales increased by 22% through targeted paid media efforts
• Through strategy optimization, Nextdoor awareness increased by 411% and Facebook link clicks increased by 199%, total reach increased by 13% and new page likes increased by 8%
• Built event strategy to include in franchisee marketing kit containing branded conversation guide

San Diego, CA, US

• Leadership across a 35 FT and PT team implementing 25 targeted brands via media and events. Responsible for brand management of Behind the Haze and brand development of Verge. Team lead for clients from proposal to.
• Achieved behavior change milestone: 37% reduction in past 30-day tobacco use across 6 years
• Oversaw team in launching 20 campaigns and 40 total events
• Team launched a social/digital smoking cessation group, maintaining a 35.16% bounce rate (industry average was 80%)
• Leveraged segmented audience research as well as marketing KPIs to lead decision making
• Secured $1.1MM in revenue by proactively implementing grassroots business development

San Diego, CA, US

• Drove the strategic marketing campaign strategy for Down & Dirty across 8 clients. Led cohesive brand messaging and leveraged media to generate awareness and engagement. Managed creative process by creative brief.
• Successfully onboarded 6 new clients and launched 30 campaigns on time and within budget
• Oversaw event team in executing 45 total events successfully within budget
• Nominated by colleagues in achievement of the Rockstar Award recognizing individuals for performance and attitude above and beyond job role expectations

2018 - National Summit on Smokeless Tobacco (Sacramento, CA)2018 - National Conference on Health Communication, Marketing & Media (Atlanta, GA)2018 - Reduce Tobacco Use Conference (Norfolk, Virginia)2017 - School Health Conference (Benton, AR)

Katy, Texas, US

• Managed the local and regional marketing efforts across 14 retail locations covering 3 states. Planned and monitored $250K budget for the assigned region. Partnered with creative teams and store operations.
• Secured $195K in top line sales through targeted competitive coupon programs in 2016
• Regional marketing lead for 4 Grand Openings overseeing promotional vendor management

Talladega, AL, US

• Responsible for corporate revenue stream from budgeting through contracts. Collaborated with consumer marketing and ticketing to generate strategies that aligned sponsor integration (i.e. Gatorade).
• Sold out hospitality suites annually ($1.7MM per year)

Talladega, AL, US

• Implemented targeted marketing campaigns to sell out premium seating ($280K per year)
• As a team of 3, surpassed yearly budget for the first time in 4 years; hit 102% of $7.8MM

Talladega, AL, US

Printed, organized, and shipped tickets within reputable factors for all ticket orders

New York, NY, US

Executed radio promotions and remote broadcasts for 7 Birmingham radio stations

Talladega, AL, US

Led events with media partners (radio remotes, promotional appearances)

Clearwater, Florida, US

• Led people management for a 15-member team by implementing empowerment coaching tactics. Conducted sales training to develop a high performing sales team founded on building and maintaining strong customer rapport..
• Controlled inventory and purchasing of equipment while monitoring center profitability

Clearwater, Florida, US

• Prioritized customer service to develop and maintain outstanding rapport with 50+ accounts. Consecutively surpassed monthly goals by implementing marketing and sales strategies.
• Named valedictorian of sales class

Chapel Hill, North Carolina, US

• Attended week long advertising sales training in Chapel Hill, NC and chosen to represent for Rice University’s student daily planner in the fast-paced environment of Houston, TX
• Recognized for ability to quickly establish rapport with customers
• Average 43 sales calls per day of new or current advertisers
• Ranked first on a team of 4-- Hit 104% of a $57,000 team goal within 6 weeks and surpassed personal goal of $14,250 with total sales of $17,961.50
• Maintained an average sale of $945.34

Master Of Science - Ms, Marketing, Digital And Social Media

Bba, Marketing

Education record