Nicole Quick Email & Phone Number

Charlotte, Nc, Us

San Francisco, California, Us

Currently lead the global product marketing function, positioning Contentstack as a leading headless CMS provider and driving continuous revenue growth.Strategic Leadership: Scale and mentor a high-performing Product Marketing team, driving successful launches of 5 major products and multiple features, resulting in significant adoption and revenue growth.Innovative Program Development: Conceptualize and launch impactful programs like Developer Fast Track (400% trial signup increase), Contentstack Discord Community, and Contentstack Pulse, fostering user engagement and platform advocacy.Sales & Marketing Enablement: Empower the sales team with competitive playbooks and implement a Sales Enablement Platform, streamlining processes and improving productivity.Cross-Functional Collaboration: Foster alignment between Product and Product Marketing, establish a standardized GTM process and elevate the function's impact through enhanced communication and knowledge-sharing initiatives.Process Optimization: Revamped key templates (Executive Summary, RFP), created a new product roadmap template, and managed a comprehensive product and content calendar, ensuring efficiency and strategic execution.Data-Driven Decision Making: Consistently track and analyze key marketing metrics, leveraging insights to optimize campaigns, measure success, and inform strategic planning.

San Francisco, California, Us

San Francisco, California, Us

Charlotte, North Carolina, Us

New York, New York, Us

Elevated B2B User Experience: Spearheaded successful product launches for two core Optimizely products, resulting in increased user engagement and new opportunities.Crafted Compelling Brand Narrative: Defined and implemented clear messaging and positioning ensuring consistent brand voice and enhancing market understanding.Drove Successful Product Launches: Developed and executed comprehensive go-to-market strategies, resulting in successful product adoption and market penetration.Fostered Customer Engagement: Orchestrated a highly engaging "B2B Week" comprising a series of sessions that achieved the highest customer engagement to date.Championed Cross-Functional Collaboration: Established a Marketing Roundtable process, fostering effective communication and alignment across teams.Created Impactful Content: Developed compelling content (blog posts, white papers, presentations), specifically tailored for the Manufacturing and Distribution audience, generating leads and views.Drove Revenue Growth: Fostered strong cross-functional collaboration, exceeding revenue targets through aligned goals and effective execution

Wayne, Pa, Us

Elevated B2B User Experience: Revamped the product roadmap, driving enhancements that improved customer satisfaction and platform usability.Crafted Compelling Brand Narrative: Developed and managed core messaging, value proposition, and marketing content, ensuring consistent brand voice and driving market awareness.Drove Successful Product Launches: Collaborated with sales and product teams to define feature sets, product vision, and strategy, ensuring smooth market entry and adoption of new functionalities.Enhanced Digital Presence: Created and updated webpages, showcasing platform capabilities and driving lead generation.Fostered Customer Engagement: Built strong relationships with customers through site visits, conferences, and events, gaining valuable product insights and feedback.Championed Product Knowledge: Educated cross-functional teams, ensuring a deep understanding of product offerings and benefits.Stayed Ahead of the Curve: Remained abreast of digital trends and translated them into actionable product enhancements.Ensured Seamless Product Delivery: Served as Interim Release Manager, overseeing the launch of new features and products to market.

Wayne, Pa, Us

Top-Performing Sales Driver: Led the digital content business, achieving significant penetration into key B2B/B2C accounts and building a robust pipeline of new opportunities.Collaborative Partnership: Worked closely with Customer Success to ensure seamless scoping and implementation of Unilog's solutions, maximizing client value.Trusted Advisor: Leveraged deep product knowledge to consultatively guide clients towards achieving their business goals.Data-Driven Sales Management: Meticulously maintained CRM data and pipeline within Salesforce.com, enabling accurate forecasting and informed decision-making.Customer-Centric Focus: Actively gathered and communicated customer feedback to drive continuous improvement across all areas of the business.

Wayne, Pa, Us

Enterprise Customer Success Management: Led a portfolio of top enterprise digital content customers, providing comprehensive support encompassing training, onboarding, technical assistance, and managing an overseas team.Cross-Continental Collaboration: Served as the primary liaison between India and clients, ensuring seamless content deliveries and clear communication.Strategic Project Planning: Developed meticulous project plans with defined objectives, timelines, and delivery expectations, ensuring client alignment and successful outcomes.Dynamic Product Evangelism: Conducted engaging product demos, captivating both new and existing customers, highlighting key features and benefits.Proactive Customer Retention: Boosted customer retention through regular check-in calls for tactical support and conducted quarterly health checks for strategic alignment.Consultative Expertise: Maintained an in-depth product understanding, effectively communicating relevant features and functionalities to address specific client needs.Process Optimization: Continuously refined and improved processes to maximize customer engagement and value delivery.Growth Catalyst: Proactively identified and cultivated new sales opportunities, collaborating with the Sales team to expand business.Competitive Intelligence: Stayed abreast of competitive trends, leveraging insights to guide client eCommerce strategies and ensure their success.

Mooresville, Nc, Us

- Directed the Digital Product Content strategy and practices of Lowes.com, including production of assets and data management for the top 10% of products- Spearheaded initiative to increase Product Detail Page conversion by 5% by sourcing SEO-relevant product images, demos, videos, and content from vendors, while simultaneously collaborating with - Digital UX team to update the layout for best-in-class customer experience- Scheduled and directed an onsite workshop for 20+ vendors regarding data quality communication of data dependencies and responsibilities- Analyzed onsite customer behavior metrics to identify gaps and risks in existing website taxonomy and worked with Taxonomy and Search teams to establish new product categories to satisfy customer needs- Partnered with IT team to research and resolve onsite product data issues in accordance with eCommerce industry best practice guidelines

Mooresville, Nc, Us

- Instrumental in researching and supporting ad hoc adjustments to live pricing, availability of inventory, and data daily for over 500,000 products- Ensured the day-to-day proofing, execution, and success of website operations in support of online promotions, pricing, availability, and enhancements- Established online production schedules with cross-functional teams that decreased scope by 10%- Handled all business tool set enhancement recommendations and operational process improvements- Defined business requirements and functional specification documents for Management Center software implementation- Facilitated user acceptance and regression testing for system integration and software enhancements- Composed and distributed monthly communications to multiple departments regarding updates to the website and supporting systems’ functionalities- Collaboratively daily with IT on website stability and enhancements

Mooresville, Nc, Us

- Coordinated and tracked the facilitation and implementation of business processes involving product data collection that impacted Merchandising, internal departments, and vendors- Oversaw the identification and collection of product data and assisted in developing new process enhancements that related to product information collection and its use within Lowe’s- Managed work structure around all aspects of the item set-up and marketing processes- Served as the subject matter expert for the Product Information department as it related to specified Merchandising divisions and the marketing data collection process- Managed end to end servicing to business partners to ensure requests/issues were resolved efficiently and accurately- Worked hand in hand with Taxonomy and Search teams when category changes were implemented or new categories were created- Presented to over 100 vendors on process implementation and data quality- Managed the collection for over 3,000 items in the Live Goods division- Increased the number of stock items on Lowes.com by 25% for the Outdoor Fashions division

Mooresville, Nc, Us

- Collaboratively working with the PCS and PCM Product Information teams to ensure quality assurance of data and images utilized for all downstream selling tools, including Lowes.com, selling centers, ODS, print and production use- Managed targeted projects pertaining to OPE, and Rough Plumbing and Electric divisions- Utilized SharePoint and Microsoft Office suite, specifically Excel and Word for organization, reporting and project management purposes; developed communications for vendors and merchandising daily to complete project objectives and meet deadlines

Product Marketing Certified: Leadership, Product Marketing, Core, Masters, Leadership

Humanized Growth Leadership Program