Nicole Sweeney Email & Phone Number

Holyoke, Massachusetts, Us

Woodland Park, New Jersey, Us

Primary responsibility is conceiving and implementing programs that will contribute to Center profitability.Responsible for identifying, contacting and negotiating leases with local tenants. .Assists in directing extra income activity by approving applications for commercial activity on common area after reviewing the mix, presentation, desirability and possible conflict with tenant interests.Works with Corporate Office credit and collection (accounting) department to collect payment of lease obligated rents.Works with the merchants to increase sales, enhancing Center performance and percentage rent.Ensures effective marketing of the Center and favorable public relations in the planning and implementation of advertising, special events and promotions. Assists in staffing, organizing and developing personnel to ensure that Center operations, marketing leasing and financial activities are carried out efficiently and effectively. Organizes and implements Center’s operating budgets.Maintains relationships with special interest groups, business organizations and organizational agencies.

Woodland Park, New Jersey, Us

1. Establish marketing goals to ensure market share and profitability of the shopping center. 2. Develop and execute innovative Marketing plans and programs, both short and long range, to ensure the viability of the shopping center.3. Develop sales enhancement programs to address long and short-term needs of merchants. 4. Develop internal and external advertising campaign strategies based on the center’s unique marketing position. Plan and oversee the organization’s advertising and promotions activities including print, electronic, and social media as well as non-traditional opportunities.5. Assist the local and corporate Leasing Representatives through the creation of tailored leasing presentations, including pamphlets, brochures and presentation packages 6. Develop and maintain positive relations with Mall Merchants, including Store Managers, District Managers and Regional Managers. 7. Develop and administer the Marketing budget. 8. Responsible for generating alternative revenue utilizing the mall as a medium of advertising. 9. Oversee the collection and analysis of all annual Market Research. Determining areas where new or additional research is required.10. Develop and maintain relations with local media and community officials to enhance public relations and partnership opportunities. 11. Oversee public relations and manage the mall’s “community brand” through strategic partnerships, sponsorships and donations.12. Manage mall customer service staff.13. The completion of fiscal year 2013 at Eastfield Mall saw the mall's first gross improvement in merchant sales in 3 years. I achieved ths goal while keeping the Marketing department under-budget through the use of creative new strategies.

Us

Brought building from 78% to 90% occupancy in my first year. Achieved 100% occupancy in year two.Implemented a resident retention program in 2012 that reduced move-outs by nearly half.Planned and executed public events.Administered the Low Income Home and HOME Tax Credit programs.Assisted residents and their families in the MassHealth/Medicaid application process.Provided copywriting on materials for The Arbors Assisted Living Communities, The Arbors Kids childcare, The Arbors Gives Back philanthropic organization and Integra Home Health.Created fresh content for arborsassistedliving.com.

A member-driven support & advocacy group for parents of children living with life-threatening food allergies. PVFAS was chaired by Nicole Sweeney of Longmeadow, with support from Lisa Holloway of Agawam, Lucy Saloio of Ludlow and Dr. Jonathan Bayuk, the group's medical advisor. The group met monthly at Randall's Farm in Ludlow, until their membership outgrew that space and they relocated to St. John's Church on Oak Street in Ludlow in 2009. Along with guest speakers, PVFAS also raised funds for Food Allergy non-profits. They were the 2nd largest New England fundraiser for Food Allergy Research and Education (FARE). PVFAS recieved endorsments from both FARE and the Asthma & Allergy Foundation of America for its work.

Education record

Springfield Leadership Institute