Working with leaders. Imaging the pieces. Seeing the whole.We started with the idea that we could better build new types of businesses and brands by working differently. Our team puts critical thinking at the center of creativity. After years of working on mega brands and top agencies, we’ve gained serious expertise spanning specialties and sectors. Bringing fresh eyes and fresh ideas to brands that can take many forms – from business strategy, positioning, and design to full stack .com development.

Collaborated with senior leadership to evolve the US group from a digitally-focused production company to brand partner delivering strategy and comms planning to complete creative solutions.Responsibilities:• Organic Company Growth• Entrepreneurship

Manage the agency’s largest group, with exceptional YTY revenue growth and P&L management. Responsible for overall creative, strategy, and account leadership for Google, which includes a portfolio of global and domestic sub-brands.Work directly with brands to guide digital strategy, integrated creative development, product innovation, collaborate on new product launches and early-growth product marketing.Key new product launches such as Google+, Glass, Inbox, and most recently Project Fi. Responsibilities:• Brand Development - Strategy, Digital Marketing and Advertising• Product Vision Development • New Business Acquisition and Development• Financial Management and Process• Staff Development and Leadership

Responsible for the management of all new and existing account business plans and activities. Built market position by developing and negotiating business relationships with C-level clients and VP's within the US Market. Increased YTY revenue which led growth of B-Reel LA Office. Led account portfolio expansion of global and domestic clients to include Facebook and National Geographic. Responsibilities:• New Business Acquisition and Development• Client Management• Organic Account Growth

Served as Managing Director for B-Reel’s NYC office. Led a 45-person multi-disciplinary team. Responsible for staffing, developing brand partnerships and overseeing strategy, creative and development of integrated advertising, and web development for accounts. Responsibilities:• Spearhead effective growth strategies and processes.• Company budget/projections• Operational infrastructure of processes and personnel• Oversee (sometimes rapid) growth of organization• Lead a high performance office.

Responsible for driving the financial success and timelines of each client engagement. Helped to build, develop and encourage new "processes" for entire team in order to accommodate expansion of the company services. Led business development and sales within the digital creative services category.Most notably, led Arcade Fire's 2010 "The Wilderness Downtown" which won both the Gold and Grand Prix Lions at Cannes. As well as the Mitsubishi Live Drive event, which won a Guinness World Record for making a real-life automobile drivable over the internet.Responsibilities:• Establish scope, timing and budgets• Anticipating problems and providing creative solutions• Identify staffing needs and resources• Mentor junior staff

As a Producer at JWT, I was fortunate to work on and win such important pieces of New Business, such as the Macy's brand campaign. I helped project manage the New Business efforts for Macy's, as well as the launch of the Magic of Macy's Brand Campaign. Additionally moved on to Manage the digital production of various Cadbury accounts, such as Swedish Fish, Stride, and Trident.