Nicole Nash Email and Phone Number

Founder of a nonprofit organization whose mission is to care for the hearts of others both physically and emotionally. Through my leadership, we have established a strong financial foundation and have made a sizable impact on our community. Below are some of my key responsibilities and achievements:• Oversee and Manage all strategy and operations including financials, branding, fundraising and giving campaigns• Created and oversee two annual fundraising events, Tommy’s Olympic Speedwalk and the Golden Gala.√ Generate over $80,000 annually through Corporate Sponsorships and event revenue• Developed unique marketing and giving campaign called Tommy’s Trees√ $15,000 donated to families in need over the 2023 holiday season• Enhanced awareness of sudden cardiac arrest and continue to promote the importance of CPR and AED availability in any area where large groups of people gather √ Purchased and donated over 25 AED devices to organizations in need

Collaborate with leadership to develop and activate the strategic North America field marketing plan focused on sales pipeline growth, customer advocacy, new product roll-outs, and hitting revenue targets. Responsible for a $1M+ budget, cross functional collaboration, executive reporting, dashboard creation, and all events and trade shows in the US. • Launched a new Corporate User Group and Regional Meetup program in response to budget cuts, consistently exceeding attendance goals and driving 35% YOY Pipeline growth while saving over $300K • Drove innovative partner enablement program to support new logo pipeline growth through producing highly relevant and valuable content for prospective clients, creating $375K in new MQL’s • Successfully navigated a complex go-to-market messaging pivot through sales enablement, content overhaul, partner communication plan, and revised event schedule.

I provide marketing and sales consulting services with a focus on event strategy, planning, and execution. I'm experienced in leveraging tactics to drive new business opportunities, broaden engagement across customers, and improve overall standing in the marketplace. Recent client engagements include one of the largest construction firms in the US, an industry-leading SAAS provider in the HR, legal, and compliance space, and a healthcare IT start-up company. Examples of services provided include:• Developed plan, owned & executed annual 4-day client event which included o Partnering with sales to promote and increase attendance pre-event through webinars, e-mail campaigns, and other sales enablement strategies resulting in a 50% increase in attendance over the previous year. o Working with channel partners to promote and sign new executive level sponsorships. o Renegotiating all the contracts for hotels, meals, entertainment, AV, etc. resulting in significant cost savings. o Creation and coordination of all content being delivered for daily key-note presentations, and 80 educational sessions throughout the week. o Tracked KPI’s and built Salesforce dashboards to support downstream analysis o Generated new leads and pipeline by implementing a new software solution center within the event.• Served as Interim Director of Field Marketing, worked hand in hand with sales leadership to customize marketing efforts on a local level to ensure the success of the sales team.• Collaborated with VP of Sales on a sales and marketing plan focused on pipeline development and closing new clients. Effort included development of outbound calling plan, all customer facing communication and collateral, Inbound marketing campaign, annual event strategy, KPI development, resource requirements, CRM customization, budget, and data needs.

Worked hand in hand with VP of Sales to equip the Enterprise Sales Team with the marketing and event strategies needed to create demand, build sales pipeline, close new SAAS deals, and develop strong references throughout the customer base. • Owned company event and tradeshow strategy, planning, and execution which played a critical role in annual sales pipeline growth. • Managed current client relationships and reference accounts to support client webinars, presentations, user group meetings, and other thought leadership engagements in the market.• Built dashboards and supporting metrics in Salesforce CRM to promote transparency across the organization

Played a primary role in event strategy, lead generation, pipeline growth, marketing, and sales support in advance of market launch and post go-to-market.• Drove sales pipeline growth through cold calling campaigns consisting of persona development and segmentation, effective messaging, cadence development and iteration based on predetermined KPI’s.• Responsible for the creation of all customer facing communication including sales proposal templates, client presentations, product demo scripts, white papers, brochures, and RFP responses.• Worked closely with clients and prospects to get feedback on key business needs and potential product enhancements to meet those needs. • Built brand awareness in the market by leveraging technology and consulting channel partners.

Assisted buyers and sellers through real estate transactions. Advised clients about market conditions, conduct walkthroughs, and provide guidance and assistance through the process of buying, selling, or leasing properties.• Closed over $4.5 million in real estate business consecutively year over year.• Developed business opportunities through cold calling, networking with industry executives, marketing towards target demographics, and setting client presentations at open house showings.• Delivered presentations to prospective clients that focus on needs analysis, strong marketing knowledge and a creative differentiation of the services being offered.

Developed marketing campaigns to support the sales growth and expansion of Esker products and services. Worked closely with sales leadership to consistently track and analyze the impact of targeted marketing campaigns and tactics responsible for expanding our footprint within current customers and bringing new potential clients into the opportunity funnel. • Consistently increased lead generation by over 115% year over year.• Contributed to sales pipeline growth of 48% by executing on marketing campaigns and presentations to executive decision makers.• Assisted in tradeshow strategy and execution.• Developed and expanded relationships with key customer accounts by providing value added information and excellent customer support.