Search Engine Optimization (SEO)- Update clients on SEO best practices for major search engines through algorithmic changes.- Offer website optimization recommendations based on behavioral reporting including Google Analytics and Crazy Egg analysis.- Establish a keyword strategy based on keyword competition tools such as Google's Keyword Planner.Pay Per Click Advertising (PPC)- Manage large and small accounts.- Create search, display, remarketing, and animated ads. - Pinpoint qualified audiences to serve ads to, to ensure ads are being delivered to a qualified audience.- Focus ad strategy to reach client goals including improved website conversions, traffic, and eCommerce Email Marketing- Work with clients to determine focus of email message based on current business goals and historical successes.- Create email marketing campaigns that showcase products and special offers.- Test different email structures and messaging.Social Media Marketing- Create and optimize business information on social media profiles for Facebook, Pinterest, Twitter, YouTube, and Instagram.- Provide recommendations to improve audience engagement.- Assist in establishing a posting schedule to maximize the reach of social media posts.- Determine content type and topics client audiences are most responsive to.- Plan giveaways and promotions based on client goals.- Create and test different Facebook ad formats.- Provide Facebook audience to target based on profile insights and client business goals.Local Search- Claim and verify online local listings.- Complete and optimize listings to provide correct contact information to prospective customers.- Discuss best practices related to Online Reputation Management including review responses.

- Support and collaborat with a team of 50+ Merchandisers to help the growth and development of their Chloe + Isabel businesses- Manage social media presence and online sales events- Coordinate small to moderate in home and commercial sales events- Achieved the position of top 20% in national selling