Nicole Panchyson Email & Phone Number

Burlington, Ontario, Canada

Managed relationships with over 20 Franchisees across Canada, effectively mentoring and assisting them with their business operations. • Fostered and managed key relationships• Management of multiple, concurrent special projects• Leadership and interpersonal skills utilized daily through communication with franchisees, vendors and internal departments• Innovative thinking and problem solving abilities used to enhance business operations • Monthly sales analysis and projections• Presentation and public speaking; taught customer service and motivational courses to field staff• Development of local marketing and business building plans

Worked closely with the Brand Director to plan and execute annual marketing campaigns and build brand image.• Managed special projects through daily communication with advertising/media agencies, outside vendors, field personnel and internal departments to ensure timely execution• Creative design, proofing and editing of marketing materials; reviewed all promotional pieces to ensure brand standards were achieved• Special event and campaign coordination• Tracking and monitoring various projects and analyzing results• Assisted with the planning and development of creative direction for the brand• Monthly consolidation, tracking and analysis of marketing budgets

Managed a number of different programs and projects as they related to the athlete clients, as well as coordinated all public relations activities for the Mississauga Marathon. • Wrote, edited and designed press materials, newsletters, sponsorship packages and other promotional pieces, including the coordination of print production• Managed relationships with key media, sponsors, vendors and outside agencies• Managed multiple roles and responsibilities in the planning and execution of the Mississauga Marathon• Company representative at partner events, as well as appearing on local and national media

Honours Ba, Sociology

Activities and Societies: Laurier Students for Literacy, Wilfrid Laurier Varsity Figure Skating Team

Graduate Certificate, Corporate Communications

PR, Marketing, Event Planning, Graphic Design, Organizational Behaviour