Nicole Phalen Email & Phone Number

Dublin, Ohio, United States

Columbus, Ohio

• Leads creative design and direction supporting online, social, event, and print marketing campaigns for over 30,000 products and 1,200 programs.
• Supervises eight direct reports and a team of print, digital and motion designers, illustrators, copywriters, traffic and production managers.
• Overhauled work intake and management flows to increase productivity by 30% over one year.
• Consolidated the Print and Digital creative teams to improve alignment with Marketing department goals and encourage knowledge sharing.
• Introduced a formal copywriting function and team, communicating the value proposition of copywriting to the company and ensuring consistency of voice and.

• Managed the desktop web and mobile digital user experience in the United States.
• Oversaw creative design, user flow, site maps, and wireframe development, and worked with outside vendors for design and user testing.
• Defined creative and UX standards that included style guides, milestone documentation and capability education.
• Recognized for leading a major project for the Sales Annuity team, leveraging public domain data sets to build a program that produced reports to use as sales.

Columbus, Ohio Area

• Responsible for leading creative and User Experience projects for major clients that included McDonalds, Cooper Tire and Rubber Co., Experience Columbus and Balloon Time.
• Managed a team of visual and UX designers while introducing consistent processes and documenting project deliverables.
• Established a digital team providing web and interactive services development that included social media, site development, mobile applications, and media buys.
• Introduced a formal UX functionality that positioned the firm to compete with other marketing and communications agencies.________________________________________________________ABOUT FAHLGREN MORTINEFahlgren Mortine.

• Led design, copywriting, and UX initiatives for major enterprise clients that included Eli Lilly, Ethicon, Ortho-McNeil and Janssen.
• Provided leadership to a team of designers, copywriters, animators, art directors, production artists and freelancers.
• Credited with turning clinical data points and legacy sales aids into a robust user experience tailored for consumption on the web, mobile devices, tablets, and touchscreen devices.
• Winner of the Gold MM&M for directing UX, 3D animation, copy and photography for an interactive detail aid featuring nine products spanning seven surgical disciplines.
• Delivered a Proof of Concept that salvaged a $280K account and grew the project to encompass $2M in work.________________________________________________________ABOUT INVENTIV HEALTHinVentiv Health offers clinical and.