Working with clients on new product development including initial concept direction and testing, competitive analysis and positioning, product formulation and nutritional guidelines, and go-to-market launch strategy.

* Product development and commercialization -- via stage-gate process of initial opportunity assessment through omni-channel sell-in. Identify and on-board co-packers and food development teams, packaging consultants. * Business management and annual strategy planning * Cross-functional team leadership -- rallying buy-in and support from execs, sales, R&D, marketing* Creative development -- packaging, sales and consumer collateral, agency management* Strategic marketing -- grassroots, digital, PR and social media

Moved to London to support husband's job opportunity. Traveled within UK and Europe, volunteered at local businesses, taught our very young sons to love rain and wellies.

LUNA Brand Team: roles as Associate Brand Manager, Brand Manager, Innovation Brand ManagerKey accomplishments:* Successfully developed, launched and grew LUNA Protein business to +$25M in 3 years in Natural, Mass, Grocery and online channels * Lead strategic development and commercialization of LUNA Fiber from inception to launch* Implemented LUNA’s first integrated nutrition marketing campaign, Feed Your Strength, from creative inception through execution of key initiatives * Lead transition on LUNA Bar to “70% Organic,” and on LUNA Protein to “Gluten-Free,” requiring coordination with ingredient suppliers, food safety regulators, co-packers and retailers on more than 40 skus* Spokesperson and brand champion on annual LUNA portfolio NYC media tours, cultivating relationships with key media in women’s health, lifestyle, and wellness publications Experience: Product development and commercialization -- from initial opportunity assessment through sell in Cross-functional team leadership -- rallying buy-in and support from execs, sales, R&D, marketingCreative development -- packaging, sales and consumer collateral, agency managementStrategic marketing -- grassroots, digital, PR and social mediaBusiness management and annual strategy planning Women’s marketing Nutrition strategy and trends Competitive analysis and consumer insightsProject management P&L oversight

Managed solutions-based marketing campaigns for Macromedia Government.

Managed all aspects of Industry Analyst Relations program.