Nicole Preston, Mba Email and Phone Number
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As a growth-focused and insightful executive, I have extensive experience in formulating and executing comprehensive strategies to drive consumer preference, conversion, as well as develop and strengthen the overall brand identity in alignment with organizational goals.Being a forward-thinking and impactful leader, I have led initiatives to define and enhance the company's market positioning, ensuring a distinct and compelling presence relative to competitors. I am a strategic expert with a keen focus on overseeing the development and execution of integrated marketing campaigns across various channels to drive brand awareness, engagement, and conversion.I have utilized my analytical mindset to conduct thorough market research and analyses to stay informed about industry trends, customer preferences, and competitive landscapes, informing brand strategies. I strive to provide value as a company resource and have achieved recognition and promotional opportunities. A few of my career highlights include:• Growth Enhancement: Contributed to and strategized the overall growth of the DishLATINO business to enhance market position by leading brand strategy, P&L management, and team supervision, instilling a sense of unity and direction during organizational restructuring. Led the most innovative DishLATINO product launch in brand history by assessing customer needs and introducing an English as a second language (ESL) channel called “Inglés Para Todos” in 2018.• Key segment Brand Improvement: Helped establish the Latino Center of Excellence at DISH to elevate brand presence by integrating Hispanic marketing efforts across all DISH brands; Revamped the DishLATINO and Boost Mobile brand identities to maintain market relevance with the Hispanic segment by navigating the brands through significant changes, including portfolio optimization, mergers, etc.• Relationship Building (Talent): Cultivated strong 9-year+ relationship with Eugenio Derbez, brand spokesperson for DishLATINO & Boost Mobile, by overseeing and strategically directing his contract renewals, managing all creative productions, securing additional value from him to amplify brand recognition and sales, and maximizing DISH resource allocation."Your brand is what other people say about you when you're not in the room." – Jeff Bezos
Alonso & Alonso Attorneys At Law, Pllc
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Director Of MarketingAlonso & Alonso Attorneys At Law, PllcDenver, Co, Us
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Head Of Latino & International BrandsDish Network Aug 2023 - PresentEnglewood, Co, UsOversee DishLATINO and Sling TV's segment-focused brand, acquisition, and retention strategies to maximize market penetration by directing consumer insights, annual strategic planning, creative campaign development, media investment, and omnichannel marketing plan. This includes TV, radio, paid and organic social media, performance marketing tactics, public relations, influencers, brand activations, and customer retention. Manage a team of four direct reports and three agencies (Agency of Record, Media, and Internal) to optimize operational efficiency by fostering a collaborative, innovative, and inclusive work environment. Administer the DishLATINO P&L and lead budget planning to validate fiscal responsibility by implementing a new strategic framework within financial objectives. Guide/consult Boost Mobile brand in Hispanic market engagement to increase brand appeal by advising on strategy and creative executions, expediting culturally relevant marketing activations.Highlights include:• Lead Latino & International Brand Marketing: Strategize the overall growth of the DishLATINO business to enhance market position by leading brand strategy, P&L management, and team supervision. Built brand marketing team and focus for Sling International brand.• Consumer Insights: Commission studies for Hispanic and International segments to inform business strategies by analyzing data across all brands, formulating more targeted and effective campaigns. • Strategic Contract Negotiation/Talent Management: Cultivated strong 10-year relationship with brand spokesperson for DishLATINO & Boost Mobile, by overseeing contracts, creative productions, and securing additional value to amplify brand recognition and sales. Achieved significant savings of over 77% in most recent contract renewal.• Agency Management: Successfully negotiated SOW with AOR, to attain maximum cost-effectiveness. Achieved a 40% necessary fee reduction without losing any quality in client service. -
General Manager, Marketing, Corporate Latino Center Of Excellence (Coe)Dish Network Sep 2019 - Jul 2023Englewood, Co, UsManaged a dynamic team of up to six direct reports to drive marketing excellence and execute best-in-class campaigns across three brands (DishLATINO, Boost Mobile, and Sling TV) by fostering a collaborative and innovative work environment. Spearheaded the billion-dollar Latino-focused enterprise to refine marketing strategies and strengthen brand presence by leading brand strategies and co-leading all marketing tactics.Highlights of accomplishments in this role include:• Technology Innovation: Pioneered the use of innovative deep fake technology in the DishLATINO 2022 campaign, resulting in an impactful reach and resonance with the target audience, achieving over 20M social media views, $1.5M in earned media, top 5% creative test scores in market research, and augmenting website traffic by more than tenfold.• Marketing Integration: Co-established the Center of Excellence for Hispanic marketing at DISH to elevate brand presence by integrating Hispanic marketing efforts across all DISH brands, improving the company's segment market position by +5%.• Brand Improvement: Revamped the DishLATINO and Boost Mobile brand identities to maintain market relevance with the Hispanic segment by navigating the brands through significant changes, including portfolio optimization, mergers, etc.
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Senior Brand ManagerDish Network Nov 2017 - Sep 2019Englewood, Co, UsLed the most innovative DishLATINO product launch in brand history by assessing customer needs and introducing an English as a second language (ESL) channel called “Inglés Para Todos.” Assisted in pitching the concept to the CEO; collaborated with programmer to create and design the linear channel and led the development and execution of first-class marketing campaign. Supervised two direct reports by promoting a team-oriented environment that encouraged innovation, contributing to the team's overall success and campaign achievements.Highlights of accomplishments in this role include:• Award for Excellence: Awarded the National Hispanic PR Association’s 2019 Bravo Award for ‘Best New Product Launch Campaign,’ via creativity in campaign execution, playing a pivotal role in DishLATINO’s market success and brand recognition.• Campaign Launch: Orchestrated the launch of the 2018 DishLATINO World Cup campaign. Amplified unaided ad awareness by +3%, brand consideration by +5%, and Net Promoter Score (NPS) by +6%, stimulating brand engagement and customer perception.
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Brand ManagerDish Network Jun 2015 - Nov 2017Englewood, Co, UsConceived and led the 'Sigamos Haciendola' campaign during a critical socio-political period to resonate with the target audience's concerns by communicating the brand's understanding and support, enhancing brand engagement and customer loyalty. Established a multi-platform partnership with dominant media partner, Univision, to amplify brand presence across diverse media channels by coordinating media integrations, digital takeovers, press tour, and online vignettes, accomplishing stronger market positioning. Led execution of original song, music video, and all marketing.Highlights of accomplishments in this role include:• Led brand strategy and execution of best in class 360-degree Sigue Haciéndola brand campaign, which ultimately generated the following brand metric results: + 6% points in Unaided Brand Awareness + 9% points in Unaided Ad Awareness + 9% points in Likelihood to Consider• Image Generator Campaign: Launched a digital branded image generator as part of the campaign by engaging over 20K consumers to create personalized images sharing where they are from, and where they are striving now, which formed a mosaic map of the U.S.• Viral Video Campaign: Directed the complex 'La Gran Sorpresa' surprise and delight viral video campaign to maximize brand exposure, achieving over 6.5M views in less than two months, greatly enhancing the brand's digital footprint.
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Senior Assistant Brand ManagerDish Network Jun 2014 - Jun 2015Englewood, Co, UsInitiated a brand refresh and strategic analysis of the Flex TV brand to determine its integration into the DishLATINO master brand by leading the project and making key decisions, resulting in a streamlined brand portfolio and improved brand cohesion.Highlights of accomplishments in this role include:• Consumer Promotions Initiatives: Led and executed consumer promotions to boost sales and brand engagement by coordinating promotional activities, resulting in a 3-5% lift during promotional periods and recognition as a key liaison to the General Market team.• Brand Repositioning: Spearheaded the repositioning of the FlexTV sub-brand, including brand identity and brand architecture work to advance brand consideration, market appeal, brand positioning, and customer perception.• Innovation in Product Development: Directed product development efforts with DISH Product team to innovate new offerings by launching the Zona Fútbol soccer app, augmenting product range and user experience. Zona Fútbol name later sold to Univision.
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Associate Brand Manager, TcbyFamous Brands International Aug 2013 - Jun 2014UsHighlights of accomplishments in this role include:• Marketing: Spearheaded TCBY’s 2014 marketing strategy, including strategy and execution for six integrated marketing campaigns.• Product Leadership: Launched 15 new products, including non-dairy innovation in partnership with Silk soy milk brand (Danone). -
Marketing AssociateNestlé Usa Jul 2012 - Aug 2013Vevey, ChHighlights of accomplishments in this role include:• Campaign Management: Managed various integrated marketing campaigns for $150MM NESCAFÉ brand and directed strategic brand repositioning for $8MM Café de Olla brand to expedite market growth. Led national NESCAFÉ media integration with top Univision show (Mira Quien Baila) and related consumer promotion that increased market share by 1% and sales by 14%. -
Summer Mba Marketing Associate, Nido - Emerging Markets DivisionNestle Usa Jun 2011 - Aug 2011Vevey, Ch• Developed a holistic launch plan for new innovation including: size of the prize, product concepts, packaging design, manufacturing recommendations, pricing, GTM plan, and preliminary P&L.• Analyzed brand's sampling program and presented a more cost efficient and cost effective sampling program.• Presented creative digital and social media strategies to enable brand to better engage with Hispanic moms online.
Nicole Preston, Mba Skills
Nicole Preston, Mba Education Details
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Stanford UniversityEconomics -
Usc Marshall School Of BusinessMarketing - Brand Management
Frequently Asked Questions about Nicole Preston, Mba
What company does Nicole Preston, Mba work for?
Nicole Preston, Mba works for Alonso & Alonso Attorneys At Law, Pllc
What is Nicole Preston, Mba's role at the current company?
Nicole Preston, Mba's current role is Director of Marketing.
What is Nicole Preston, Mba's email address?
Nicole Preston, Mba's email address is ni****@****ish.com
What is Nicole Preston, Mba's direct phone number?
Nicole Preston, Mba's direct phone number is +172050*****
What schools did Nicole Preston, Mba attend?
Nicole Preston, Mba attended Stanford University, Usc Marshall School Of Business.
What skills is Nicole Preston, Mba known for?
Nicole Preston, Mba has skills like Financial Modeling, Financial Analysis, Market Research, Business Strategy, Valuation, Forecasting, Brand Management, Consumer Products, Marketing, Cross Functional Team Leadership, Analytics, Project Management.
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