* Lead FS-wide marketing initiatives including branding and product marketing. * Drive growth in revenue and profits by enhancing customer acquisition and maximizing customer loyalty and engagement. * Develop strategic marketing plans and roadmap for all marketing initiatives, programs and tests. * Develop and update point of sale marketing in all retail channels.* Manage product messaging and communication, as well as graphics and promotions for branded products and services.* Manage website/app user experience focused on building and optimizing customer UX, extending customer lifecycle, and maximizing customer retention. * Oversee digital and social creative concepts and executions.* Drive partnerships and collaboration with internal teams and leaders across Product, Engineering, Creative, Finance, Operations, and Legal. * Hire and manage FS marketing team including marketing managers, UX designers, brand managers, content writers, and digital project managers.

* Developed and executed strategic marketing plans, set and administered budgets, and managed projects from inception to successful completion. * Collaborated with cross-section of team members on product development, system functionality and customer service policies and processes.* Created and led marketing initiatives to increase prepaid card and microloan customer acquisition, penetration, retention and revenue.* Conducted qualitative and quantitative consumer research and developed target segmentation plans.* Created and executed online marketing plans using a combination of SEM, SEO and email lead generation.* Developed proprietary software tracking key milestones for activity based marketing to customers towards conversion goals.* Developed product brand and core messaging. * Directed and secured earned media opportunities for senior executives and positioned the company and its leadership as industry leaders and influencers. * Developed press releases and served as media point of contact.* Planned, directed, executed trade shows and other events. * Hired and supervised marketing team, assigned tasks and oversaw project workflow.

* Created, executed and oversaw strategic marketing efforts of all credit products.* Developed product brands and core messaging.* Created and executed prepaid card specific marketing plans to increase acquisition, retention and lift. * Created the plans for, and oversaw execution of, collateral materials.* Developed messaging for direct mail, SMS and email marketing campaigns. * Conceived, planned and conducted market research to support product development and business goals.* Designed story pitches and leveraged press contacts to secure earned media. * Developed press releases and served as media point of contact.* Managed relationships with key vendor partners, oversaw workflow and deliverables. * Hired and supervised members of the credit marketing team, assigned tasks and oversaw project workflow.

* Developed public relations strategies for business-to-business and business-to-consumer clients to reach target audiences and executed PR tactics. * Senior member of client brand teams developing brand strategies.* Constructed story pitches and leveraged media resources and relationships to reach key audiences.* Wrote client bylined articles for placement in appropriate trade publications, drafted press releases, and developed and wrote client newsletters.* Senior member of client team for development of brand strategies.

* Developed brand messaging for marketing campaigns and secured earned media coverage consistent with comprehensive marketing goals.* Developed and implemented strategies for communications with industry partners and constituents.* Leveraged media resources and relationships to expand message in target markets. Developed press releases and served as agency spokesperson.* Oversaw and managed Media Relations and Film Office budgets, and supervised members of the media team, assigned tasks and oversaw project workflow.* Drafted, edited and oversaw production of Annual Report and industry newsletters. * Co-chaired Annual Governor’s Conference on Tourism managing all aspects including; facilities management, budget development, speechwriting, speaker and session topic selection, contract negotiations, and meal and décor coordination.

* Analyzed and tracked legislation, developed speaking points and lobbied legislators * Developed and implemented anti-terrorism strategies and public awareness campaign efforts.* Developed and executed public relations plan for the Digital Dakota Network.* Acted as Governor’s staff lead for public transit and mobile kitchen grant projects. * Appointed to the Committee on Reasonable Child Custody and Visitation to develop and draft legislation, and lobby lawmakers to pass the legislation.