▪ Developed communication strategies in complex, multi-stakeholder organization to support the CSS Pension Plan’s mission and business objectives▪ Built communications department from the ground up and managed team remotely▪ Implemented digital communication program inspired by the technology and fintech industries with a key focus on targeted and personalized communication▪ Led the development of an interactive video series targeted to specific segments of the CSS Pension Plan's membership▪ Led reputation and change management initiatives, including organizational re-brand▪ Wrote, managed UX/UI design and development of new responsive pension plan websites in consultation with various technical teams▪ Collaborated with technical staff to plan, design and produce compelling e-updates, magazines, annual reports and other print and digital publications▪ Executed targeted messaging to multi-stakeholder audiences across Canada, including membership of 50,000, through integrated mix of channels▪ Conducted employer and member surveys to guide the strategic direction of Plan communication initiatives▪ Ensured compliance with provincial and federal pension legislation in locations where CSS operates; responded to unforeseen complexities arising from systematic challenges▪ Advised the CSS Board of Directors in identifying communication needs and creating strategies to meet them▪ Participated in budgeting and business planning initiatives as an active member of the management team

▪ Researched and developed content for digital communication platforms (website, social media, e-campaigns)▪ Managed publications and created content for SMA News Digest and membership guides for practising physicians, medical residents and students▪ Directed publication page layout, and designed advertisements, brochures, banners and digital graphics using Adobe InDesign, Photoshop and Illustrator▪ Coordinated member and media relations with appropriate departments, and responded to inquiries in a timely fashion▪ Wrote articles, news releases and speeches to communicate issues of importance to the public and/or physician community in Saskatchewan▪ Identified and captured promotional and sponsorship opportunities▪ Prepared promotional strategies and materials for SMA events and causes▪ Planned and managed numerous events aimed at student/resident members of the association▪ Managed and developed the SMA Roadmap Program for Students and Residents communications campaign to promote rural and regional physician practice opportunities across Saskatchewan▪ Wrote detailed reports for governance purposes▪ Proficient in Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Microsoft Office and various content management systems

▪ Managed proposal and business development initiatives for multi-million dollar construction projects, conducted in-depth research and created marketing strategy for each proposal▪ Developed various marketing materials, including brochures, banners, project sheets and advertisements using Adobe Illustrator, Photoshop and InDesign▪ Coordinated marketing and communications efforts with various departments across the corporation to identify and capture promotional and sponsorship opportunities▪ Planned, coordinated and promoted special events to key stakeholders▪ Directed corporate, site and architectural photo shoots

▪ Edited, managed and created content for institution’s website▪ Developed communication strategies to enhance flow of existing or new information on website and ensure seamless navigation for web audiences▪ Collaborated with other departments to create and manage the development of new web content and microsites▪ Created web graphic concepts and colour schemes to enhance visual appeal of web pages and microsites▪ Wrote website house-style guide to ensure consistent presentation of information▪ Fluent in operating LCMS web content management system▪ Proficient in HTML; familiarity with Javascript

▪ Implemented public relations campaign (developed new logo, website, weekly mayor's column in local newspaper and quarterly newsletter)▪ Managed, edited and developed content for new municipal website▪ Created, designed and wrote content for quarterly municipal newsletter▪ Wrote, edited and performed in-depth research for news releases, mayor’s column and speeches▪ Proficient in graphic design (created advertisements, brochures and other promotional materials)▪ Maintained positive media relations and responded to inquiries in a timely manner▪ Marketed key aspects of municipality for economic development purposes▪ Wrote detailed reports and proposals for grant applications▪ Kept Municipal Emergency Plan current, as well as managed area resource Emergency Response Plans▪ Proficient in Microsoft Office, Adobe Photoshop, Adobe InDesign and Adobe Illustrator

▪ Wrote and edited approximately eight to ten stories to deadline each week▪ Wrote hard news, hourglass, nutgraph and feature stories pertaining to education, health, municipal, provincial and federal governments, environment and community affairs▪ Obtained marketing and promotional experience through advertorial writing for local businesses and for Whitecourt/Woodlands tourism projects▪ Maintained consistent article presentation using Canadian Press style▪ Laid out approximately 18 to 24 pages per week using Quark XPress▪ Formatted and edited photos for publication using Adobe Photoshop▪ Acquired exceptional communication and research skills through daily interviewing