Nicole Hills Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario

As Manager, Client Engagement & Retention for CIBC Credit Card Products, I lead the strategic planning, development and execution of omni-channel, data-driven client engagement and loyalty initiatives. I work strategically with 20+ enterprise and agency partners, leading them to execute targeted, omni-channel, engagement campaigns. • Deliver YOY growth on our product portfolio to drive KPIs: # of Active Accounts, Activity Rate (%), Purchase Volume ($MM), PV/Active (S), Outstandings ($MM), Gross Revenue ($MM) and Transactions (#MM), to name a few.• Manage a budget of ~$1.1 million in 2021 to deliver 15 profitable, fully integrated omni-channel campaigns and limited time multi-channel offers. In 2020 managed a budget of ~$2.1 million. • Proactively monitor and leverage analytics, mining data from COGNOS, to lead and own monthly portfolio performance and evaluate and identify areas of opportunity to improve business performance, client experience and engagement through new strategies and campaign recommendations. • Lead and manage monthly budgeting, tracking, vendor invoicing, and financial reporting to finance stakeholders (monthly accruals, budget tracking).• Work in strong partnership with Digital/Agile, Marketing Communications (Marcom), Agency Partners, Legal and Compliance, Cards Analytics, Campaign Effectiveness, Partnerships Team, ECICM, DMDS, TSYS, Banking Centres, and Contact Centre teams to support with the implementation and execution of our engagement and retention campaigns.

Toronto, Ontario

Marketing Support• Regional Marketing Consultant and Relationship Manager for CIBC Private Wealth Management Advisors in the Toronto, Durham, York and London RegionMarketing Strategy• Leverage internal data, resources and market insights to help Advisors narrow in to identify key profitable client segments and create a strong and unique value proposition to help position them to stand out within the competitive marketplace. • Work with Advisors to identify goals and develop strategic marketing plans to create differentiated marketing solutions and strategies to promote awareness and support client acquisition, engagement and retention.• Provide digital marketing consultations for Advisor websites and social media, including website design, SEO optimization, content strategy, and compliance support.Campaign Execution• Help develop, implement and strategically support Advisors with their marketing projects, programs and campaigns, in order to help support the overall growth of the business.• Collaborate with internal partners to build client-facing collateral, such as individual and team brochures, advertisements, seminar or event invitations, newsletters and promotional videos.• Proactively manage projects across lines of business with varied regional demographicsRisk Management• Ensure all marketing materials leverage brand standards while adhering to industry and compliance regulations and standards.

Burlington, Ontario, Canada

As part of an emerging marketing field that is becoming a strategic necessity at customer-focused companies in this role I built a community of Prodigy advocates that I worked closely with to drive user growth and activation • Lead and managed the implementation of Influitive software• Developed and lead all aspects of Prodigy’s advocacy program, including identification, onboarding, engagement and mobilization of advocates• Developed and ran campaigns to increase adoption and engagement of advocates• Developed the Growth Strategy and KPIs for the advocate program • Grew the program from 200 advocates in February 2017 to 3,200 advocates by November 2017• Lead customer engagement and communications initiatives to incentivize advocates to promote Prodigy within their schools, at district and regional events, as well as online• Assisted marketing and sales teams to meet business objectives such as referrals, cross-sell opportunities through customer advocacy initiatives • Developed analytic skills by delivering Month over Month and Week over Week reporting and analysis on advocate engagement, mobilization and overall ROI of the program

Mississauga, Ontario

• Coordinate all promotional marketing materials from creative idea conception to in-store set up (signage, print collateral) • Developed and implemented in-store POP • Updated Wine Rack website with new promotions and pricing every 4 weeks per promotions calendar • Lead in store contests and campaigns to help motivate staff and drive sales targets• Habitat for Humanity campaign raised $20,000 over goal • Holiday Sales contests achieved desired sales targets • Organized and executed grand opening events• Exceeded grand opening sales targets at all events organized • Coordinated the implementation of radio, out of home and digital communications as relates to store grand openings• Provide marketing support to strengthen and establish the new store as destinations for wine buyers in the neighbourhood • Coordinate all aspects of marketing materials and vendor support • Track and analyze marketing effectiveness of customer engagement efforts • Provide creative direction and coordinate the production of the in-store newsletter bi-monthly • Created and implemented non-wine gifting programs for key holidays to drive sales • Tracked the Wine Rack budget and process invoices

Toronto, Ontario

• Support the Social Media platform and assist sales professionals in using social media to drive business in a compliant manner. • Drove adoption of the tool within the sales professionals to 800 users in 8 months • Developed Social Media “Hearsay Social” Advocates to help promote, engage and onboard more sales professionals • Managed customer success stories • Organize and coordinate client communications on a tight timeline (direct mail, email, statement message/insert) • Prepare marketing campaign briefs that detail campaign strategy, business objectives, creative direction and measures of success• Support the rebranding project for both BMO Private Banking and BMO Nesbitt Burns with internal and external stakeholders• Prepare and coordinate development of marketing collateral and sales tools for internal partners and frontline sales team• Allocate generated leads appropriately • Source and order promotional items for sales team, manage the invoice input and tracking for these items• Assist Strategic Partnerships & Marketing Manager with coordinating invites and materials for sponsorship events

Toronto, Ontario

• Process and fulfill incoming and outgoing wire transfer requests accurately and consistently within a predetermined deadline• Assist sales teams through managing line of business expectations and client experiences • Improved time management skills further through efficient organization, multi-tasking, as well as prioritizing all tasks and special projects

• Coordinate and control the different phases of brand and promotional campaigns from beginning up to completion. • Allocated projects, resources and deadlines to departments or individuals that are required to complete the project on time, to client satisfaction and within brand guidelines• Oversaw the development of 2 large and multiple small web page design and digital marketing promotion campaigns • Lead client meetings; on boarding process, discussion of branding materials and project scope details • Identified potential risk situations/impacts and made recommendations • Enhanced project management skills through ability to prioritize and advance several projects simultaneously while maintaining accuracy and quality of work

Burlington, Ontario

-Client Records/Data Maintenance for BMO Harris U.S. Operations in Wholesale Banking• Analyzed multiple wire room systems following an acquisition of M&I Bank. Successfully integrated large amounts of data into BMO Harris wire room systems• Assisted in organizing the filing management systems by developing procedures and auditing existing entries and files• Identified potential risks and gaps in current processes and suggested new practices and escalated them to management

Toronto, Ontario

• Performed complex securities processing including: Trade Input, Securities Settlement and document imaging• Contacted external agencies including Depository Trust Company (DTC), Options Clearing Corporation (OCC), Chicago Mercantile Exchange (CME), as well as external traders• Performed time-sensitive processes daily which required attention to detail • Utilized the BONY (Bank of New York) system as well as SKOPE and Microsoft Excel on a daily basis • Responded to incoming email inquiries and phone calls in a time efficient manner