Nicole Ramirez Email & Phone Number

Pittsburgh, Pa, Us

Pittsburgh, Pa, Us

Nashville, Tn, Us

I lead the development and execution of strategic growth initiatives that help healthcare organizations achieve both immediate goals and long-term success. By combining deep industry insights with data-driven strategies, I focus on creating sustainable growth and delivering measurable results. My role involves collaborating closely with clients, driving impactful conversations, and presenting innovative solutions to meet their objectives. Beyond strategy, I contribute to thought leadership by participating in panels, keynotes, and podcasts on insights and innovations in healthcare marketing.

I specialize in helping digital healthcare companies grow and scale their businesses through expert marketing leadership.Accomplishments:-Launched a successful product awareness campaign for a telehealth service, resulting in a 60% increase in brand visibility and a 25% growth in new customer sign-ups within six months.-Expanded market reach by 20% for a Femtech startup through email marketing.Specialized in: Building out Marketing Strategy, Establishing KPIs, Annual and Quarterly Planning, Goal Setting and Reporting, Budget Management, Hiring, Training Marketing Staff and Evaluating Vendors and Contractors, Omni-Channel Marketing, Marketing Technology Implementation and Adoption, and more!Types of companies I serve: Primary Care & General Health, Mental Health, Women's Health and Reproductive Health, Wellness and Preventative Health, Health Insurance and Health Sharing Ministries, Digital Marketplace and Communication Platforms, and Chronic Disease and Specialized Health

Jersey City, Nj, Us

Provided key leadership and direction to drive demand generation, effectively overseeing the execution of a full-funnel strategy for the Accolades products delivering millions in 2023 through a robust B2C and B2B marketing plan comprising content marketing, product development, and performance marketing. Spearheaded the planning and implementation of Salesforce and Monday.com, working cross-departmentally with Product and Sales to ensure connectivity with Pardot platforms to enable greater data tracking, visibility, and collaboration; additionally, wrote all process documents and training materials.

Austin, Texas, Us

Led the creation of a strategic digital marketing plan with measurable outcomes, providing a comprehensive view of the user experience to member journey.Advised on the implementation of Salesforce Marketing Cloud, Datorama, and Siteimprove for visualizing data across multiple sources, enhancing insights into ROI, strategic planning, and optimization.Managed and optimized paid search, display advertising, and social media channels, achieving an increase in both acquisition and retention metrics and boosting overall campaign performance.Collaborated closely with the brand marketing team to design and execute member retention campaigns, resulting in an increase in member engagement and loyalty through data-driven initiatives.

Austin, Texas, Us

Oversaw all digital platforms, products, and programs related to 450+ healthcare locations across the United States to develop omnichannel digital journeys that optimized user experience.Directed the evaluation and implementation of new technology solutions to increase ROI, including accessibility and SEO tools, location-management software, and marketing automation systems. Optimized web standards and brand strategy through the implementation of a more streamlined patient portal and simplified check-in processes with enhanced page-level UX, wireframes, and UX documentation.

Jersey City, Nj, Us

Authored one of the top trending articles on Forbes, “Was The Facebook ’10 Year Challenge’ A Way To Mine Data For Facial Recognition AI?”, and routinely served as a thought leader on AI and Big Data in Marketing at numerous conferences, speaking engagements, and editorials.

Pittsburgh, Pa, Us

Acted as a liaison between the digital marketing strategy and web development teams to devise and implement a personalization strategy for Sitecore websites, the Healthbeat WordPress Blog, and digital campaigns. Formulated processes for both implicit and explicit personalization to boost conversions, enhance user experience, and drive the personalization strategy.Collaborated cross-functionally with paid search, SEO, social media, content, and analytics teams to craft optimal B2C messaging for websites and campaigns.

Pittsburgh, Pa, Us

Managed and optimized all company web properties and owned the day-to-day maintenance and future enhancements for the company's customer-facing website on Sitecore. (fnb-online.com)Ensured the website was optimized for SEO, paid search campaigns and website analytics which included producing and distributing monthly, quarterly and annual reportsDeveloped and managed email marketing campaigns for consumer banking, wholesale banking, and occasional recruiting emails.Partnered with agencies in developing and executing digital marketing strategies in conjunction with product teams to optimize marketing spend and achieve tangible results across digital channels including the web, online banking, email, and search functions.Implemented and managed all digital screens across 500+ branch locations

New York, Us

Responsible for assisting in marketing efforts including involvement in the execution of marketing automation campaigns, development of marketing and lead generation collateral and proposal content, and other marketing tasksBuilt and managed lead generation and nurture email marketing automation programs utilizing Marketo and Salesforce CRM incl. content/copy development through execution, reporting, and analysisDelivered performance metrics regularly for marketing automation campaigns and worked closely with sales leaders and executives to analyze, test findings and identify trends to enhance email campaigns development, delivery and effectiveness to drive lead generation and nurturing

University Park, Pa, Us

Taught English 420: Writing for the Web

Moon Township, Pa, Us

Responsible for all online and print content and managed a team of 20 writers.

Moon Township, Pa, Us

Developed a strategy to move into a more digital-centric organization and implemented systems such as content calendars, social media tools, and WordPress widgets to assist in this transition.

Los Angeles, California, Us

Los Angeles, California, Us

San Diego, Us

Bachelor Of Arts (Ba), Communication, Print Journalism, Sociology

Master Of Arts (Ma), Journalism And Mass Communications