VEX PD+ empowers educators to transform their practice and improve student outcomes through effective professional development. I am proud of the impact we have made in the industry and look forward to continuing to innovate and drive positive change in education.

Clients buy from companies they trust. Establishing and nurturing trust is what I consider the most essential skill as it’s required every step of the way. From the first interaction to the close, creating trust from nothing requires my ability to apply the subtle art of finding a common cause to successfully convince executive-level decision-makers to consider our educational robotics platforms. Prospects in Government Departments, educational institutions and the private sector don’t want general sales pitches. They want something tailored to them. I set myself apart by becoming a subject matter expert and understanding their unique situation. Throughout the sales cycle, I have the opportunity to serve as a trusted consultant to clients as they evaluate our offerings. By asking the right questions and listening to them, I develop a sound understanding of the problems they need to solve. This helps me build a compelling, data-driven proposal that effectively aligns the product’s value propositions to their specific challenges. This way, conversations are less about price and more about value. By always seeking to understand and learn, I successfully uncover a common ground upon which to develop genuine relationships

*Business acquired by VEX/IFI in 2017*Working in a distribution environment was highly fulfilling as it provided me with the opportunity to further grow my network on an international scale by serving as an effective link between global manufacturers and Australian independent retailers and mass market stores. Applying analytical and strategic planning skills, I researched information about products, manufacturers and retailers, as well as their potential profit margins to make informed decisions. This role has built my strong awareness of core financial principles, such as P&L and cash flow, and their impacts on key commercial decisions. I have developed a sound understanding of the financial trade-offs between price and volume, cost management principles, and the margin implication of inventory turnover. Expertly leveraging my financial skills and logistical understanding, I formulated joint business plans with retail partners to surpass set targets on value, distribution and brand presence. I successfully maintained and improved intimacy with retailers through an in-depth understanding of their needs and requirements, keeping close partnerships to recommend supply agreements that achieved mutually beneficial outcomes.

Collaborating with the VP of Sales, I oversaw and motivated a geographically dispersed team of 3 Sales Representatives and 19 distributors that were instrumental in attaining a 20% sales increase within the international market in over two years. To continually expand coverage and placement, I identified and onboarded new sales agents, while also managing the performance of existing distributors, agreeing on realistic targets every quarter. I also implemented new policies, such as defining minimum order quantity, to further enhance profitability. Augmenting the company’s presence in international markets, I planned and oversaw a major toy fair held in Nuremberg in Germany, from planning through logistics and sales meetings.