Nicole Reddick Email & Phone Number

Remote

Austin, Texas, US

• Lead the social media and content strategy across 3 consumer brands, Green Dot, GO2bank and Walmart MoneyCard
• Oversee, lead and implement crisis and incident communications across all marketing channels
• Manage strategy as well as creative and copy development for multiple blogs in partnership with SEO team
• Partner with Business, PR and Brand teams to ensure content is aligned with overall goals, campaigns and priorities
• Ensure all social media content follows brand, legal, and compliance guidelines as well as aligns with target audiences
• Provide thought leadership on emerging social platforms and track competitor trends in the financial services industry

Austin, Texas, US

New York, NY, US

(Formerly Mirum Agency)

New York, NY, US

• Lead a team of Managers and Associates by managing, mentoring and providing guidance and oversight of day-to-day strategy and execution
• Drive digital and influencer strategy and execution for retailers such as Walmart, Club, Walgreens, CVS, Kroger, Albertsons, and Ulta on CPG shopper marketing programs
• Identify target audiences, channel strategy, and key messaging for influencer marketing campaigns
• Day-to-day client lead for all social and digital programs
• Execute 20-30 simultaneous influencer marketing activations across various clients
• Manage campaign budgets, promotions, paid social planning and reporting

Indianapolis, Indiana, US

• Managed social media strategy, blog, and social content for Anthem's telehealth product LiveHealth Online
• Communicated regular updates on content performance, customer service and competitor insights to business partners
• Managed creative and paid agencies and vendors by briefing for monthly content campaigns for social, blog, display and search
• Managed paid media budget, strategy and targeting plans
• Partnered with doctors to write and edit relevant blog content for consumer targets and input it into a CMS for the website
• Provided and led social media support across the company by providing employee training, best practices and content for clients

Chicago, Illinois, US

• Developed cadence and content strategy for monthly content calendars
• Managed brand asset development, brand voice, content calendar and revisions across internal teams
• Provided insight to the client on community sentiment and content performance
• Clients: Miller Lite, Leinenkugel’s

• Managed a team of 3 associates across Pepsi, Jameson, Glenlivet and Frito-Lay brands
• Created and implemented social content strategy that supports brand goals for multiple accounts
• Managed brand content calendars, project deliverables and monthly reports
• Led daily client contact and maintain relationships with strategic partners both in the US and globally
• Provided thought leadership and POVs on emerging platforms and digital trends
• Clients: Pepsi-Co, Frito-Lay, Pernod Ricard (Jameson and The Glenlivet)

• Managed social channels for the Pepsi portfolio, including Facebook, Twitter, Pinterest, YouTube and Instagram
• Created weekly social calendars with relevant on-brand content; revise copy based on client feedback
• Participated in weekly brainstorms for micro-content for the Pepsi portfolio brand’s social channels
• Created a social strategy for the launch of Pepsi’s “Live For Now” global campaign on social platforms
• Clients: Pepsi, Pepsi Max and Diet Pepsi

(Acquired by Publicis) Was responsible for managing and writing the content for Client's brand channels including Twitter, Facebook, YouTube, and Foursquare as well as developing the online voice of the Brands. Clients: Chevrolet, Samsung North America, Starwood and Sheraton Hotels & Resorts.In addition to daily community management, also contributed to.

Des Moines, IA, US

Worked closely with the editorial assistants and associate editor, while researching statistics, photos, and background information for each issue via internet, databases, and phone. Also wrote stories and blog posts. Attended PR events for the magazine.

New York, NY, US

Filming local Forums, using AVID software to edit footage for websiteand writing for the website using WordPress.