Nicole Riverso Email & Phone Number

New York City Metropolitan Area

Greater New York City Area

Greater New York City Area

Greater Boston Area

Greater Boston Area

Greater Boston Area

Executed marketing initiatives for new product launches and affinity partnerships. Helped outline timing and resource allocation for the 2016 statement of work.

Greater Boston Area

Provided account management support for MassSave, a co-op of energy suppliers in MA. Managed a large volume of print point-of-purchase collateral for retail placement. Provided additional media support for new business pitches through market research and outreach.

Greater Boston Area

In this role, I executed integrated multi-touch marketing campaigns throughout North America and Western Europe. I worked on a wide range of marketing initiatives including content marketing, demand generation, and digital media.Some accomplishments in this role include:● Assisted in the development of new processes and strategic marketing project plans to shift strategy towards global campaigns and longer planning cycles● Spearheaded biweekly project management meetings implementing workflow tool advancements and ensuring marketing best practices for account management, creative, and client experience

Greater Boston Area

As a board member, I helped develop and execute the marketing plan to coordinate a large scale photo festival and establish the Photo Nights Boston (PNB) brand. Some accomplishments I am proud of in this role include:● Managed the launch of the brand's website by coordinating between board members, marketing agency, and professional photographers, as well as updating and maintaining site through CMS system● Helped define the brand's voice through creating and organizing social media posts and assisting with the blog editorial calendar and content creation

Greater Boston Area

In this role, I provided daily support to hospitality clients over three accounts: Palace Resorts, Saint Lucia Tourism Board and Four Seasons Hotels and Resorts. I served as the main point of contact between clients, creatives, and external vendors, and oversaw marketing collateral for web, print, and interactive.Some accomplishments in this role include:● Served as primary manager of all property level Four Seasons HTML email promotions to worldwide local audiences, travel agent partners and group markets, ensuring timely delivery and quality assurance● Created and maintained all digital sales tools and tactical landing pages for Four Seasons properties worldwide using WordPress and various CMS systems, providing engaging content and consistent communication to consumers

Greater Boston Area

As an intern, I supported the efforts of the New Business Development team by conducting extensive research and competitor analysis to qualify prospects and create effective pitches. I also audited competitors to determine strategy for ISM’s social media rebranding.

Greater New York City Area

As an intern, I was responsible for researching strategic partnership opportunities for clients that aligned with their brand. I also provided assistance on accounts including creating and updating media lists, editing press releases, drafting case studies, and assisting with client events.Some accomplishments in this role include:● Provided promotional outreach and event support for the Vivienne Tam yoga wear launch at NYFW● Assisted in creating buzz around the Gaiam yoga brand through promotional product mailings to targeted media contacts

Auckland, New Zealand

In this role, I facilitated experiential marketing events and customer interaction to support the Disney brand. Here, I increased membership to Disney’s Club Penguin interactive world by engaging with parents and children at experiential events to build awareness, promote benefits, and answer any site-related questions or concerns.

Otara, New Zealand

As a volunteer, I was able to generate additional funding for Habitat for Humanity's efforts by establishing their ReStore presence on an auction website, TradeMe . I researched home products to determine an appropriate base price to encourage bidding, and created, maintained, and edited content for product listings. I also handled all consumer inquiries, coordinated delivery and payment of auction items.

B.B.A., Business - Marketing

Activities and Societies: Loyola University Community Service Council, Evergreen Annual Yearbook

Education record