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A results-driven Marketing leader with expertise in harnessing data and creativity to build future-facing strategies for growth for some of the most innovative companies in the world. Fortune 500 to start-up.Superpower: A driver of creative ideas and business outcomes. I see the big picture and make things happen. International experience living in the US and the UK working with brands such as HSBC, Sony, Jaguar Land Rover, Jim Beam, PlayStation, easyJet, Twentieth Century Fox, Disney, Diet Coke, and European Wax Center. Experience partnering with Private Equity to scale and exit with industry-leading multiples. Areas of expertise: • Business Leadership – Strategic vision, direction setting, and empowering teams to deliver• Financial Acumen – P&L ownership, strategic forecasting, efficient budget management• Scalable Growth – Increased traffic; Membership acquisition, retention, and Lifetime Value; Optimized campaigns (CAC, ROAS, ROI), Pricing strategy, New product/service innovation, Accelerated new location ramp to profitability, Playbooks and IP • Customer Insight – Customer experience mapping, social media data mining, through to persona and behavioral segmentation fueling relevancy and results• Market Intelligence – Market research, industry trends, competitive analysis, economic and purchasing patterns• Brand – Purpose, market fit, positioning, value proposition, core assets, messaging, impactful storytelling, guardianship• Marketing - Digitally-led and omnichannel campaigns: brand, product, performance, GTM; data-driven experimentation, customer experience, promotions, strategic partnerships, CRM, loyalty, customer service• Channel – Digital, Search, Social, Influencer, Content, Text, Email, PR, Events, Affiliates, Direct Mail, Podcasts, TV, Print, Radio, OOH• Product Innovation – Product and pipeline development, insight-led product EPD / NPD, R&D• Data Analytics – Strategic goal setting, benchmarking, using BI tools to derive actionable insights, A/B testing, data storytelling and reporting• Communication – Clear and consistent communicator, strong interpersonal skills and EQ, dynamic presenter• Team – Building and leading high-performing teams, collaborating with cross-functional teams, stakeholder management and board partners, culture champion, coaching, and trainingIndustry experience: • Multi-unit Retail • e-commerce / DTC• Beauty / Wellness• Franchise • Spirits / Alcohol• Telecom• Tech• Banking• Luxury• Automotive• Insurance• Fashion• Entertainment (Gaming, Music, Film, Sport)• Agency Leadership
Super Star Car Wash
View- Website:
- superstarcarwashaz.com
- Employees:
- 379
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Vp Of MarketingSuper Star Car WashScottsdale, Az, Us
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Chief Marketing OfficerAntipodean Home May 2023 - PresentAntipodean Home is a direct-to-consumer regenerative organic bedding business. Born out of New Zealand and the first regenerative bedding brand available in the US.Made for those who “dream in green,” Antipodean Home provides comfort without compromising eco-conscious living. Our aim is simple: a lifestyle where we live with nature, not against it, to create a healthier, more sustainable world.Our farmers employ low-impact, regenerative methods to restore soil vitality, ensuring exceptionally clean and pure fiber without harsh chemicals or synthetics—just pure, natural comfort.We use certified regenerative organic merino wool in our comforters and duvet inserts and regenerative organic cotton in our duvet covers and sheet sets. Antipodean Home’s products are sustainable and are certified by ZQRX, GOTS, Fernmark, and OEKO-TEX.Available online only at https://antipodeanhome.com/As the Chief Marketing Officer of an early-stage, boot-strapped business, I have been involved in all aspects of the business case and commercial model, with a deep focus on brand, customer, and marketing strategy and execution.Results: Launched in July 2023, we've successfully introduced a niche product at a premium price point to a broad market. I am delighted to share that, even at this early stage, we've pulled forward profitability ahead of expectations by 30% through increased AOV and optimized paid campaigns. -
PresidentWax Center Partners May 2022 - Apr 2023Wax Center Partners is a European Wax Center platform launched in May 2021 as a partnership between the Stieber EWC franchise and MKH Capital Partners, a family-backed, Miami-based private equity firm. WCP combines the Stieber's outstanding operating knowledge and brand culture, with MKH's expertise in scaling businesses and financial resources.Today, Wax Center Partners has 42 locations across CA, AZ, NV, and TX.Results: • Wax Center Partners consistently ranked amongst top 15 centers for sales and conversion rates (out of 900+)• Successfully opened 16 new locations (12 acquisitions, 4 de novos)• Restructured compensation plans, benefits, and center incentives for enhanced efficiency and profitability and improving team culture. -
Vice President MarketingClean Streak Ventures Oct 2020 - Apr 2022Clean Streak Ventures operates various express car wash companies across the United States. Clean Streak operates 23 + express car wash locations in Florida. The family of brands include Top Dog Express in Orlando and Clean Machine in Naples, Fort Myers, Tampa, Southeast and South Florida. Headquartered in Orlando, FL, Clean Streak Ventures has been purchased by Mister Car Wash. Previous to late December 2021, it was an operating company of MKH Capital Partners, a Miami-based private equity firm.As VP, Marketing, my role was to drive growth - growth of memberships and growth of portfolio footprint.Results:• 2x membership base in less than 1 year.• Increased contactable base by 300%• Increased NPS by 30%• Delivered a Marketing ROI of 9:1• Successfully opened and ramped new locations, growing footprint from 11 to 23 -
Chief Marketing OfficerBhakta Farms, Llc. Sep 2019 - Oct 2020Poultney, Vermont, UsA family owned start-up, launching a new portfolio of premium luxury spirits founded by the founder of WhistlePig Whiskey. Recently launched BHAKTA 50, a blend of 8 rare Armagnac vintages dated between 1868 and 1970, finished in Islay whisky casks. There’s nothing else like it on the market, a new product creating an entirely new category. As Chief Marketing Officer, core responsibilities included brand, messaging, communications and marketing (PR, CRM, web, social, influencer, content, partnerships), from concept and strategy through to market roll out. Throughout the year, I also led in operations and supply chain, product and packaging, route to market and distribution, developing a Direct-to-Consumer / e-Commerce offering for customers, a first in the spirits category. Results:• Launched first product to market from start to finish in 6 months. • Achieved increased profit potential through innovative route-to-market design.• Sold out of launch product within first weeks, outperforming sales targets. -
Managing PartnerCherry London Nov 2016 - Aug 2019London, Greater London, GbAn award-winning brand partnership marketing and loyalty agency driving commercial success for clients. The focus of the agency is to help brands build deep relationships with their customers and audiences, both B2C and B2B. As Managing Partner and board member, led ground-breaking loyalty and partnership program from insight, concept, strategy through to delivery. Ran the client portfolio, responsible for growth. UK and Global clients included Three, HSBC, N Brown (Simply Be and JD Williams DTC fashion), Jaguar Land Rover, Superdrug, SAGA Insurance, Dugout, Jim Beam, PlayStation and easyJet. There was a large tech component with the Three UK client including building a tech roadmap to establish a new responsive loyalty platform called Wuntu, based on consumer behavior and preferences. Achieved higher loyalty and large incremental revenue. Developed a global membership program for HSBC called Jade for High Net Worth Individuals (HNWI) that make up their clientele. The program delivered luxury experiences to tap into the HNW need for enrichment in their lives. Jade clients are more likely to bring more elements of their financial portfolio to HSBC as a result. Results:• N Brown: Concept, development and launch of new loyalty program for the Simply Be e-commerce fashion brand, resulting in double-digit ROI of 14:1, +25% sales impact and a DMA award for best loyalty and CRM• Three UK: Wuntu loyalty proposition delivering targeted monetized offers. Created to help Three reach their long term goal of being the most loved brand by 2021. Our team helped grow user base from 0 to 1million+ weekly actives in 16months.Through the new Wuntu brand extension, we delivered £3m+ in new client business for Three• HSBC: The Jade program achieved 93% registration. 1.6bn USD of revenue is generated by Jade clients -
ConsultantThe Future Laboratory Mar 2016 - Jun 2016London, England, GbA futures consultancy inspiring and future-proofing organizations using a blend of trend forecasting, foresight, consumer insight, brand strategy and innovation. Brought in by their CEO to run two key projects: Global “place-making” plans for a large retail developer and adapting macro-trends to realistic marketing plans for an international branded lifestyle apparel company. -
Client Services Director / InnovationMatter Innovation Jul 2013 - Jan 2016The innovation arm of award-winning The &Partnership agency network, working alongside sister agencies CHI&Partners (advertising), M/Six (media), Rapier (CRM), Halpern (PR), AllTogetherNow (digital). Matter helped key client RJ Reynolds transform from an agriculture business to a tech company by bringing to market their Vuse Digital Vapor Portfolio of products, working hand-in-hand with their innovation and R&D teams. A unique set of deliverables - product innovation (EPD and NPD), pipeline and roadmap development, brand and positioning, all comm and marketing including ATL (5x TV spots, digital, print, radio), BTL, retail, web and app Results:• Marketshare grew from 0 to 29% within the first 10 weeks • 3x times the marketshare as its next competitor as of Q1 2016• Managed product launch and campaign budgets up to $55+MM
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Board DirectorIris Worldwide May 2010 - Jul 2013London, GbAn award-winning global creative innovation agency. Now part of the Cheil Worldwide Network. Ran a portfolio of Sony clients, namely Sony Mobile and Sony Pictures. This spanned from trade and channel marketing in the UK, through to helping launch Sony Ericsson in the US and gaining distribution in AT&T and T-Mobile. Results (Sony Mobile UK):• Achieved increased marketshare by 4% in first year• Achieved increased spontaneous brand awareness by 15% in first year • Managed product launch and sponsorship campaign budgets up to $20MM• Secondered as Vodafone Account Marketing lead, securing product distribution -
Account DirectorIris Worldwide Jan 2006 - May 2010London, GbResults (Sony Ericsson US and Sony Pictures Global):• Achieved distribution with T-Mobile, the 2nd largest GSM provider, opening up 12% of the US Market• Integral part of pitch team securing an increase of 35% in marketing budget from Sony Ericsson global
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Account ManagerLime Communications Sep 2003 - Nov 2005A film-specific promotional and partnership marketing agency. Ran Twentieth Century Fox and Buena Vista Entertainment (Disney) accounts. Also represented Diet Coke in a film campaign including on pack in EMEA. Grew expertise in partnerships and negotiation, working on behalf of film companies to partner and cross-promote with some of the largest brands across all sectors both in the UK and EMEA.
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Public Relations AssociateSony Corporation Of America Nov 1999 - May 2003Tokyo, JpSony Corporate of America (SCA) is the holding company for Sony’s global operating companies including Pictures, Music, Electronics, Sony Ericsson and PlayStation. As a Public Relations Associate newly out of college, I worked in Corporate Communications acting as a liaison between all of Sony’s operating companies both in the UK and globally. Supporting executives, SVPs up to the CEO and Chairman, by sourcing and sharing important announcements and press trends.
Nicole Rodriguez Skills
Nicole Rodriguez Education Details
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The Ohio State UniversityMinor In Spanish -
Kellogg Executive EducationAi & Analytics
Frequently Asked Questions about Nicole Rodriguez
What company does Nicole Rodriguez work for?
Nicole Rodriguez works for Super Star Car Wash
What is Nicole Rodriguez's role at the current company?
Nicole Rodriguez's current role is VP of Marketing.
What is Nicole Rodriguez's email address?
Nicole Rodriguez's email address is ni****@****don.com
What is Nicole Rodriguez's direct phone number?
Nicole Rodriguez's direct phone number is +4475633*****
What schools did Nicole Rodriguez attend?
Nicole Rodriguez attended The Ohio State University, Kellogg Executive Education.
What skills is Nicole Rodriguez known for?
Nicole Rodriguez has skills like Digital Strategy, Digital Marketing, Product Management, Online Advertising, Integrated Marketing, Digital Media, Team Leadership, Product Marketing, Social Media, Channel Partners, Strategic Planning, Advertising.
Who are Nicole Rodriguez's colleagues?
Nicole Rodriguez's colleagues are Jordan Kalahui, Brice Sack, Doug Rathbun, Joe Knowles, Carleton Clarke, Kevin Clancy, Eric Corban.
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