Nicole Salla, Cfe, Ms

Nicole Salla, Cfe, Ms Email and Phone Number

Chief Marketing Officer | Transformational Executive Leader | Brand Innovator | Driving Franchise Growth & Customer Experience | Stakeholder Champion | Data-Driven Strategist | Speaker & Mentor | Award-Winning Marketer @ Kiddie Academy
Nicole Salla, Cfe, Ms's Location
Washington DC-Baltimore Area, United States, United States
Nicole Salla, Cfe, Ms's Contact Details

Nicole Salla, Cfe, Ms personal email

n/a
About Nicole Salla, Cfe, Ms

⊕ Transformational Executive Leader:-Innovates as a CMO, driving national brands to consistent double-digit revenue growth.-Excels in scaling businesses and fostering franchisee success in a multi-unit, high-growth environment.-Creates high-performing, culture-centered teams focused on delivering stakeholder value.⊕ Brand Architect & Marketing Strategist:-Spearheads best-in-class brand building, aligning marketing with corporate goals and exceeding expectations.-Develops data-driven initiatives that drive key insights, enhance customer experience, and ultimately deliver results.-Drives cross-functional collaboration and stakeholder engagement for unified brand experiences.⊕ Results-Driven Change Navigator:-Leads with strategic influence, decisive action, and a strong commitment to accountability.-Proven track record in developing solutions to complex challenges and navigating organizational change.-Pushes for the continuous evolution of brand, product, and processes with unapologetic ambition.⊕ Thought Leader & Industry Influencer:-Recognized as a speaker and writer with cross-industry impact.-Featured in national publications and podcasts.-Delivers notable speaking engagements, including interviews with Robert Herjavec (Shark Tank) and Ginger Hardage (Former Southwest SVP of Culture and Communications).⊕ Award-Winning Professional:-Honored as one of the Top 50 Franchise CMO Gamechangers (Entrepreneur Franchise 500).-Recognized among the Influential Women in Franchising (Entrepreneur Franchise 500).-Recipient of multiple industry awards, including Marketer of the Year, ADDY Award, Best Marketing Campaign, and Franchise Innovation Award for Cause Marketing.⊕ Leadership Approach that Drives Collaboration & Success:-Inspires teams to push boundaries, innovate, and consistently deliver exceptional results.-Cultivates a culture of collaboration, inclusivity, and high performance.-Leads with a servant spirit, empathetic heart, and mentorship mentality.

Nicole Salla, Cfe, Ms's Current Company Details
Kiddie Academy

Kiddie Academy

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Chief Marketing Officer | Transformational Executive Leader | Brand Innovator | Driving Franchise Growth & Customer Experience | Stakeholder Champion | Data-Driven Strategist | Speaker & Mentor | Award-Winning Marketer
Nicole Salla, Cfe, Ms Work Experience Details
  • Kiddie Academy
    Chief Marketing Officer
    Kiddie Academy Jan 2020 - Present
    Abingdon, Md, Us
    Company’s first CMO. I transformed brand and structure to a scalable organization for one of the fastest growing franchise organizations nationally. I created/delivered re-envisioned company story via sophisticated marketing strategies spanning franchising, brand growth, expansion, social media, and digital landscape. As an Executive Leadership Team member, I provide strategic vision and decision insights to a national company with 300+ locations with 150+ in planning/development. I direct a confluent multi-million dollar marketing budget, as well as provide leadership to 20 strategic professionals, key marketing agencies, and vendor partners to drive national award-winning campaigns for measurable results.
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  • Kiddie Academy
    Vice President Of Marketing
    Kiddie Academy Oct 2017 - Jan 2020
    Abingdon, Md, Us
    Hired to quickly evolve marketing team, as well as develop true metrics-based approach and deliver notable ROI on marketing investment. I immediately created value by developing impactful innovations to the brand, team, and overall marketing approach. I transformed department structure and processes, as well as drove connection/alignment across all departments, to ensure unified brand story and marketing approach. This resulted in unprecedented measurable impact across consumer, franchise sales/development, and internal stakeholder initiatives.
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  • American Advertising Federation Baltimore (Aafb)
    Board Member, Nominations Chair
    American Advertising Federation Baltimore (Aafb) Sep 2024 - Present
    Baltimore, Maryland, Us
    The American Advertising Federation Baltimore (AAFB) is the Baltimore Chapter of The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry.
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  • Love & Company
    Vice President, Strategic Marketing Services
    Love & Company Dec 2014 - Oct 2017
    Frederick, Md, Us
    Recruited to be the executive partner for Strategic Marketing evolution, I drove new business and client development for a specialized marketing firm. I led the creation, implementation, and launch of unique brands via robust brand, product, and marketing assessments. Providing strategic direction and team leadership, major accomplishments included:► The launch of 30+ unique brand refinements/expansions and confluent marketing programs for clients achieving measurable marketing results and sales increases.► Immediate agency revenue increases via spearheading and developing new digital marketing component services that enhanced clients’ confluent marketing programs and client lead effectiveness.► Rapid building of new engagement/retainer model empowering clients to adopt or expand new business within the agency.► Deep relationship cultivation with clients’ executive leadership teams and boards.
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  • Erickson Living
    Strategic Marketing Director
    Erickson Living 2010 - Nov 2014
    Catonsville, Md, Us
    My career progressed to a strategic leadership role from an initial nascent marketing position. My hard work and marketing leadership ignited this company and I spearheaded critical initiatives that achieved exponential growth and return to profitability.Shaping corporate culture, I facilitated collaborations and aligned future vision across executive, sales, board, and agency stakeholders. Along with this came several departmental reorganization initiatives to elevate the brand experience and exposure for the corporate team at every touchpoint.I led, developed, and managed the regional marketing strategy for 3,700 apartment homes/units across multiple communities nationwide, generating an average of $80M in sales annually. Additionally, I had full responsibility and direct management of $500K to $2M annual tactical marketing budget per community managed.To mitigate a housing market decline, I created/launched strategic multi-channel marketing plan, supporting business operations, and data analytics that leveraged a competitive landscape.Selected highlights included:► Increased leading key performance indicators (KPI) 100%±, drove gross sales $110M FY 2014, and billed 96%+ occupancy in all communities.► Returned 18+ communities and lines of business to profitability via new branding and metrics-based strategies.► Developed/implemented innovative campaigns for non-traditional targeted segments exceeding expectations with results featured in Acxiom-published white paper.► Directed/created consumer and influencer-targeted collateral strategy and direct mail for enterprise-wide use.
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  • Erickson Living
    Senior Director Of Marketing – Production And Program Management
    Erickson Living 2009 - 2010
    Catonsville, Md, Us
    I led a newly created Marketing Production Department of 20 in operations, data management, prepress/print, and traffic.Highlights included:► Captured $1.8M+ in FY savings via refined business processes, efficiency, and decreased waste initiatives.► Co-created/launched aggressive rebranding and advertising strategies. ► Authored Best Practices Marketing Manual leveraged corporate wide.
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  • Erickson Living
    Senior Director Of Marketing - Account Services
    Erickson Living 2007 - 2009
    Catonsville, Md, Us
    Through the leadership of Advertising Directors and Marketing Directors, we delivered strategic planning, comprehensive marketing programs, budgeting, and results-analysis for corporate entities and communities.Selected Highlights:► As a Marketing Executive Leadership Team member, I consistently led industry in marketing ROI and cost per settlements.► Built Social Responsibility website securing enhanced philanthropic, lender, and community partnerships.► Key architect of the redefined Erickson Living brand.
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  • Erickson Living
    Director – Marketing And Advertising/Marketing Associate
    Erickson Living 2002 - 2007
    Catonsville, Md, Us
    Responsible for leading multiple community sales and internal advertising teams to develop, execute, and monitor unique marketing plans, resulting in an average of 150 settlements and $37.5 million annual sales per community. Directly managed and developed cross-functional advertising team of up to four project and creative professionals.
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  • Mosaic Community Services
    Board Member
    Mosaic Community Services 2007 - 2014
    Timonium, Md, Us
    Active member of a behavioral health non-profit affiliate of Sheppard Pratt serving 8,000 clients in the greater Baltimore area. My roles spanned Development Committee Head, Executive Secretary, and Strategic Planning Committee.Selected Highlights:► One of the key deliverables was focusing and leading corporate strategic planning that accurately aligned marketing to resonate with the organizational mission and the corporate voice.► In FY2014 I provided oversight to $34M in non-profit revenue.
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  • Sunny'S
    Advertising And Retail Marketing
    Sunny'S 1996 - 2002
    As the head of marketing, I collaboratively developed cross-platform marketing plans and directed execution alongside CEO and advertising agency to meet corporate and local sales goals. Pioneered customer loyalty program and CRM system resulting in a significantly increased customer return rate.

Nicole Salla, Cfe, Ms Skills

Marketing Integrated Marketing Advertising Marketing Strategy Strategic Planning Strategy Leadership Direct Mail Direct Marketing Marketing Communications Management Social Media Project Management Email Marketing Healthcare Lead Generation Sales Social Media Marketing Organizational Development Creative Direction Strategic Partnerships Media Planning Market Planning Retirement Advertising Management Brand Development Start Ups Crm Brand Management Program Management Event Planning Driving Results Production Managment Cross Functional Team Leadership Team Leadership Coaching Team Building Direct Response Social Housing Brand Developement Retirement Communities Board Of Directors Budgets Segmentation Online Marketing Public Speaking Digital Marketing Online Advertising Public Relations Board Of Director Experience

Nicole Salla, Cfe, Ms Education Details

  • University Of Maryland Global Campus
    University Of Maryland Global Campus
    Business Management/Marketing
  • University Of Maryland Baltimore County
    University Of Maryland Baltimore County
    English Literature

Frequently Asked Questions about Nicole Salla, Cfe, Ms

What company does Nicole Salla, Cfe, Ms work for?

Nicole Salla, Cfe, Ms works for Kiddie Academy

What is Nicole Salla, Cfe, Ms's role at the current company?

Nicole Salla, Cfe, Ms's current role is Chief Marketing Officer | Transformational Executive Leader | Brand Innovator | Driving Franchise Growth & Customer Experience | Stakeholder Champion | Data-Driven Strategist | Speaker & Mentor | Award-Winning Marketer.

What is Nicole Salla, Cfe, Ms's email address?

Nicole Salla, Cfe, Ms's email address is nh****@****any.com

What schools did Nicole Salla, Cfe, Ms attend?

Nicole Salla, Cfe, Ms attended University Of Maryland Global Campus, University Of Maryland Baltimore County.

What skills is Nicole Salla, Cfe, Ms known for?

Nicole Salla, Cfe, Ms has skills like Marketing, Integrated Marketing, Advertising, Marketing Strategy, Strategic Planning, Strategy, Leadership, Direct Mail, Direct Marketing, Marketing Communications, Management, Social Media.

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