• Assist founders by providing consultative services regarding brand imaging and initial membership offering by defining membership categories, benefits and pricing. • Respond to and manage all membership inquiries and communications in a timely, professional manner.

• Conducted sales outreach to contacts and prospects via email, written correspondence and LinkedIn; crafted and published press releases. • Prospected and established company’s CRM System to accurately track and record customer lifecycle.• Increased brand awareness by redesigning website.

• Successfully managed all Club membership sales, generating initiation and dues revenue. Drove brand awareness by spearheading end-to-end marketing campaigns. • Increased revenue 17% and membership 105% in net membership growth over previous year, achieving highest annual membership sales in 10+ years. • Cultivated strong relationships with prospective members through solicitation calls, facility tours, invitations to club-sponsored events, and ongoing correspondence. • Collaborated internally, including golf, tennis and dining, to promote club facilities to members.• Cultivated B2B partnerships to increase Club exposure while creating promotional ads and prizes for clients and prospects. • Developed and managed ongoing and prospective member events to enhance customer experience and maintain client retention. • Designed and launched welcome packet to onboard new members and increase overall membership value for existing members. Liaised inter-departmentally to acquire materials for packet, including golf guest passes and introductory emails from Club managers.• Executed Club rebranding campaign that included website redesign, member newsletter, email/printed communications and print collateral. • Increased demographic of young adult membership by 60 memberships by establishing family dining nights, social events and monthly putting events to attract younger demographic, primarily young professional men. • Built club’s first CRM database to consistently track and reach prospective members. Created monthly e-marketing campaigns and drafted print letters for ongoing sales outreach and to invite prospects to events. • Engaged current members and prospects by designing a one-year event calendar to include all golf/tennis tournaments and club-sponsored social events

Under New Ownership and Renamed BlackHawk Country Club. • Spearheaded membership sales to reach club capacity at 450 golf members; consistently exceeded sales budgets with annual initiation revenues of $1M+ by developing and executing marketing campaigns, including print advertisements, direct mail and club-sponsored special events. • Facilitated client retention by developing strong relationships with individual C-Suite and high net worth clients and 150 corporate membership accounts.• Maintained ongoing correspondence with prospective members through facility tours, client entertaining at club-sponsored events and B2B partnerships.• Led and oversaw the design and content for both private and public websites. Produced internal marketing and communications for departments, including fitness, golf, tennis, aquatics, spa and dining. • Identified and implemented methods to improve member services and increase member usage/retention.• Assisted with the LPGA Tour Championship, Nationwide Tour Championship and annual participation at the Shell Houston Open by promoting and inviting members and prospects, managing ticket sales and distribution and entertaining throughout the events.

Under New Ownership and Renamed BlackHawk Country Club. • Developed and coordinated marketing events and member programs/events to exceed team sales goal of $1.5M in annual initiation revenues.• Collaboratively created membership and marketing plan for initial private membership offering. Increased membership growth through implementation of member referral programs and events. • Created and facilitated club-sponsored events for new member recruitment, including golf tournaments, golf clinics, and an all men’s putting and social event. • Served as Sales Manager and Event Coordinator for all outside golf tournaments, corporate meetings and social events.

• Group sales manager with both corporate and national association markets for one of Austin’s largest convention hotels with 27,000 square feet of meeting space and 448 guestrooms• Entertain clients and conduct marketing presentations locally and in geographic markets including Chicago, Dallas and the West Coast • Prepare, negotiate and finalize contracts for group business

• Sales and service manager for group business of 10-65 guestrooms per night • Coordinate all booking details for multiple and continuous group business including guestroom accommodations, catering and meeting specifications• Prepare, negotiate and finalize contracts for group business

• Coordinate all aspects of meetings and conventions for 70-3,500 attendees including guestroom details, meeting room specifications, banquet event details and billing