Leading core product marketing, including core and new products, segmentation, growth, and self-serve across consumer and B2B.

Led the Consumer Product Marketing team at Grammarly.

• First Product Marketing hire at Grammarly; built and led PMM team of 6. • Launched the first Grammarly Business product (before US-based sales team was hired). • Developed inbound and outbound PMM toolkit, including product strategy, opportunity sizing, customer development, beta testing, GTM planning, and success measurement.• Received a promotion in Sep 2020

• Hired pre-series A as the first Marketer - commonly referred to as “The Marketing Team”.• Positioned the company, relying heavily on a comprehensive and quantitative market research process. Defined the new strategy, target segments, and product roadmap, and collaborated with CEO on the Fundraising Deck. • Relaunched Netomi’s product as "AI for Brilliant Customer Service". Launched industry and channel solutions for Retail, Airlines, and Email. • Drove analyst relations and influencer program with Forrester, Gartner, G2 Crowd and others, developing a strong market presence.• Acted as interim Head of Marketing throughout my tenure. Netomi is a YC company, backed by Index Ventures.

• Built the marketing function from ground up with a focus on brand positioning, product marketing, demand generation, content marketing, sales enablement, customer marketing, and analyst relations. • Identified effective demand generation channels through a series of thoughtful experiments: events & sponsorships, webinars, referrals, email campaigns, and PR.• Partnered with BizOps to launch initial sales outbound push, and run A/B tests on various messaging and offers to optimize for quality meetings.• Promoted from Sr Manager to Director in Nov 2018.

• Launched a series of products including: Medallia Experience Cloud, Survey Builder, Report Builder, Medallia for Contact Centers, Insights Suite, Medallia Digital, Smart Sample, and Medallia's first software design refresh.• Served as the internal market expert by managing the win-loss program: understanding competitive landscape, product differentiation, and sales and marketing effectiveness. • Positioned the Medallia self-service product line from its inception to rollout, partnering with Product to drive the long-term roadmap.• Led the marketing campaign and positioning for Medallia Digital, a 2016 acquisition, generating 900+ MQLs, $450k in new pipeline opportunities, and 5 closed deals within the same quarter. • Packaged the contact center solution designed for quick-start implementations to expand further into the $407BN market.• Major responsibilities included: Product positioning, launch tactics and strategies, sales enablement, content creation, and product demos. • Company grew from 350 to 1200 employees during my time there.• Promoted from PMM to Sr PMM in Mar 2017. Medallia is backed by Sequoia.

Managed relationships, expansions, and renewal opportunities with multiple enterprise customers (portfolio of $3MM). Led technical discussions to evolve the SaaS platform for clients.

Built business cases and go-to-market strategies for a series of digital, packaging and sampling programs to generate sales for the fragrance line, improving net revenue by $6MM.

Re-positioned the DePuy Synthes brand during the acquisition by Johnson & Johnson.

Ran global corporate events, trade shows, and conferences for up to 5000+ attendees. Sold and renewed 7-figure contracts.