Digital and marketing strategy for Airline conference organiser

- "Kids and English" (founder)After school activities offering a fun and playful introduction to British culture and English language for 5 to 11 year oldsAlso providing English language classes and tutoring for older students.

Working on temporary or longer term missions in marketing and especially digital marketing throughout the travel industry or other similar sectors

(Newly created position)Managing all on-line business and actions for the group's different properties, including web sites, social media and distribution partners- Project managementManaging all optimisation and re-development of the different company web sites- Business developmentOptimisation of results via on-line activities (quality of traffic, conversion rates, sales results...)- PartnershipsEnsuring optimisation of hotel revenue via different external on-line partners- Social MediaLaunch of company's social media strategy and training of company staff from board level down.

(New position within the newly created group marketing department)- Web site creation for all propertiesProject definition and management, definition of global group objectives for on-line activities,- Management of on-line activity for hotels, casinos, restaurants...Training for marketing and sales personnel,- SEO / SEM optimisationManagement of external ressources to ensure optimisation of site traffic to ensure quality of visits and conversion rates- Management of Internet team (4 people) and also external ressources

(New position within the recently created marketing department)- Definition and launch of customer loyalty programmeCustomer base and behaviour analysis, definition of business objectives, training of hotel staff, result analysis and programme optimisation- Launch of company's first Internet siteProject definition and management, training of hotel staff, definition of business objectives and optimisation of on-line hotel sales- Development and managment of partnershipsAnalysis of existing partnerships, identification of new potential partners and prospection, result analysis

Developping partnerships with external players to increase business for all brands and businesses within the Accor portfolioMarketing department set up in 1998 to promote the different brands and sectors of the Accor portfolio

Development of loyalty programme strategy and day to day management of customer relations office and loyalty programme