Marketing Manager
Overland Park, Kansas, Us
Manager, Sprint E-Solutions Marketing Communications - Managed all marketing communications efforts for Sprint’s E-Solutions business, a division offering web hosting, managed security and ecommerce solutions. Developed and implemented a national print advertising campaign, launched and managed the E-Solutions web presence and created and maintained all sales tools and collateral. Led a team of three marketing managers as well as an extended team that included advertising and web design agencies.Senior Market Development Manager – Developed, implemented and managed targeted marketing programs that drove profitable market share growth in the web hosting market. Analyzed key market trends, identified product requirements, evaluated competitive strategies and recommended and implemented marketing programs for both customer acquisition and retention. Matrix managed 10-person interdepartmental team in the rollout of Sprint’s enhanced web hosting product. Program Manager – Provided marketing expertise and support to 60 Sprint Sales Managers and over 500 independent Partner Sales Agents across the United States. Responsible for national sales meeting, new product training meetings and quarterly advisory committee meetings. Developed and implemented sales incentive programs including the design and tracking of quarterly sales contests and the annual President’s Club program.