MEDICAL EDUCATION | KOL ENGAGEMENT | THERAPY AWARENESS | SALES TRAINING• Lead team responsible for execution of all P2P medical education, advisory boards, VIP visits• Trained all new Sales personnel on medical education implementation for HCPs• Developed novel, nationwide education events to teach clinical, operational, and financial best practices to new UAS healthcare ecosystems• Maintained and grew network of 40 expert HCP faculty across multiple medical specialties and provide speaker training for all events• Created advisory boards across multiple medical specialties to provide strategic input and “Voice of Customer” to company• Launched Sleep Fellows and Otolaryngology Residents programs to provide training on UAS therapy prior to entering clinical practice• Developed grant/sponsorship program and process to support regional conferences, underserved diversity initiatives and cadaver learning labs; advise senior leadership on targets and strategy for future investments• Partnered with professional societies to advance diversity and research collaborations in key areas of sleep surgery• Assessed need and fair market value for preceptorship and teaching center locations for internal and HCP trainees

KOL RELATIONSHIP MANAGEMENT | MEDICAL EDUCATION | CUSTOMER ENGAGEMENT• Maintain network of ~15 Global Study Investigator Key Opinion Leader (KOL) relationships• Trained 2,000+ global sales force on WATCHMAN Clinical data and messaging• Designed, led, and executed >10 scientific symposia at major medical conferences (ACC, TCT, HRS, etc.), including content development, speaker selection, speaker preparation on clinical data. • Performed investigational protocol training for 20 physician investigators participating in the WATCHMAN approval trial in JapanCLINICAL TRIAL MARKETING | DATA MARKETING • Develop, disseminate and amplify scientific clinical content ensuring consistent messaging aligned with business objectives• Collaborate with marketing colleagues to create clinical evidence proof points to support device product messaging for multiple business units• Led clinical competitive marketing initiatives • Responsible for all clinical accuracy review of sales and marketing promotional materials • Spearheaded Clinical Affairs branding effort resulting in best-in-industry study materials STRATEGY | EVIDENCE PLANNING | GLOBAL NEW PRODUCT APPROVAL• Develop robust evidence plans and publication strategies, with input from global business partners (marketing, R&D, clinical, medical education, etc.), aligned with clinical trial timing, industry data landscape, customer needs, and internal business objectives• Partner with KOLs, to advise on investigator-sponsored research studies. • Led two FDA Panel teams and prepared 8 KOL scripts for opening and closing remarks• Authored clinical portions of CMS National Coverage Determination application and multiple U.S. Private Payer dossiers, New Technology Add-on Payment (NTAP) applications, and multiple global reimbursement applications all resulting in positive coverage decisions