Nicolette M. Harper, M.B.A. Email and Phone Number
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Customer-obsessed global marketing leader with 20+ years of experience in omni-channel, digital transformation, and CRM, driving substantial growth in DTC and tech sectors, including luxury lifestyle brands. Proven track record in scaling revenue, advancing operational efficiencies, and fostering high-impact B2B and B2C strategies. Recognized for leading data-driven digital and CRM transformations that amplify engagement, loyalty, and profitability, especially in trend-sensitive, consumer-centric industries.• Leadership in DTC and Lifestyle Marketing: Proven success in luxury lifestyle and DTC brands with a focus on brand building, consumer engagement, and market penetration, demonstrated through leadership at Marriott, Wingstop, and Verizon.• P&L Ownership and Data-Driven Strategy: Extensive experience as a P&L owner, crafting data-driven strategies and aligning marketing initiatives with ROI goals. Expertise in converting consumer insights and market trends into actionable plans that drive revenue and customer retention.• Cross-Border and Cross-Functional Leadership: Skilled in managing large, cross-border teams and fostering collaborative environments across diverse stakeholders, with successful track records at Marriott and Microsoft.• Digital Transformation and CRM Expertise: Specialization in digital transformation and CRM strategies that enhance customer experience, evidenced by frameworks and initiatives developed at Microsoft and results-driven campaigns at Wingstop and Verizon.A few of my most noted accomplishments:1. Drove billions in revenue at Marriott through global recovery and agile media strategies.2. Developed scalable, consumer-centric CRM frameworks that increased brand loyalty and reduced acquisition costs.3. Led global digital transformation, achieving a 47% increase in e-commerce share for Microsoft.2024 Top Women in Media in the Corporate Visionaries category ~ Cynopsis2024 Industry Innovation Award ~ Brand InnovatorsEducation:1. Executive MBA, Marketing, Finance & Innovation Southern Methodist University - Cox School of Business2. Certification in Modern Marketing - Customer Centricity, Corporate Strategy, Value Creation Wharton School of the University of Pennsylvania3. IDEO Design Thinking Certified_____________________________________Chief Marketing Officer | Chief Media Officer | SVP Marketing | Marketing Strategy | Media | Brand Marketing | Marketing Leadership | Digital Transformation | Digital Marketing | Brand Strategy |Brand Awareness | Lifecycle Marketing | Loyalty Marketing | Ecommerce
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Chief Marketing OfficerVirtual CmoWashington, Dc, Us
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Vice President Of Global Marketing And MediaMarriott International Nov 2019 - PresentBethesda, Md, Us- Grow awareness and consideration for Marriott’s 30+ brands, retail Boutiques and the loyalty program- Grow enrollments and deepen engagement for Marriott Bonvoy members- Lead and grow all programmatic media programs - Oversees global media relationships and ongoing operations with Direct publisher partnerships - Oversee all forms of addressable and non-addressable paid media including paid search, meta-search, digital display, digital Video, affiliates, television, connected-TV, out of home/ DOOH, in-flight entertainment, social media, audio/podcasts, music, and media sponsorships Lead 300+ Marriott associates and agency team members globally- 2024 Corporate Visionary for Top Women in Media. - 2024 Brand Innovators Industry Innovation Award. -
Board Member On Executive CouncilSnap Inc. Sep 2023 - PresentSanta Monica, California, Us -
Advisory Board MemberPinterest Feb 2022 - PresentSan Francisco, California, Us -
Advisory Board MemberYahoo Jul 2021 - PresentSunnyvale, Ca, Us -
Advisory Board MemberExpedia Group Media Solutions Jun 2021 - PresentSeattle, Wa, Us -
Twitter #Influence CouncilTwitter Aug 2021 - Aug 2023San Francisco, Ca, Us -
Global Head Of Vertical Strategy And Marketing – Travel, Technology, And TelecommunicationsPinterest May 2018 - Oct 2019San Francisco, California, Us• Increase awareness and demand for Pinterest partner solutions across the Technology, Telecommunications, and Travel verticals• Build and lead world-class marketing programs that drive adoption, scale and revenue• Develop strategic positioning for partner solutions and services based on market assessment, analysis and understanding of client and company priorities• Prioritize market opportunities for product development
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Worldwide Director Of Retail Omni Channel MarketingMicrosoft Nov 2015 - May 2018Redmond, Washington, Us• Created digital transformation framework, playbook and strategy for retail business• Developed retail ecommerce and digital marketing strategy for 400+ retailers worldwide • Increased online ecommerce sales contribution to 47% of total consumer revenue with digital strategy and tactical plan to increase purchase intent, conversion, premium mix and attach • Responsible for digital retail and commercial 3rd party revenues of $7B -
Head Of Marketing, Digital Marketing And EcommerceHoliday Inn Club Vacations Aug 2014 - Nov 2015Orlando, Florida, Us• Accelerated lead revenue by $2.5 million via launching digital business; delivering ROI of 4:1• Implemented hyper-targeted ads via buyer personas improving AOV by 44%• Increased total online lead conversions by 46% through significantly changing marketing strategy from an outward-market focus, to a consumer-centric focus Acquired Silverleaf Resorts -
Vp Of Marketing, Digital Marketing And EcommerceInnovationworx, Llc Jul 2013 - Aug 2014Consulting Position for Innovation Worx:• Increased retention by 20% via CRM strategy• Implemented content marketing strategy producing 3x more leads via email, social and blog• Doubled lead generation conversion rates, from 6% to 12%; through significantly changing marketing strategy from an outward market-focus to a consumer-centric focusConsulting Position for Flight Deck:• Implemented unique and successful consumer loyalty gift card program including personalized cards increasing security and enhancing the customer experience• Improved brand score by 49% via brand promotions awareness and engagement strategies• Increasing core product revenue by 5.3% via launch of new fitness business line
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Global Marketing Director, Omni Channel MarketingWingstop Restaurants Inc. Jul 2011 - Jul 2013Addison, Texas, Us• Marketing and technology innovation across channels including launch of web and mobile applications; increased online and mobile sales net contribution by 38% and AOV by 52%• Created industry leading loyalty CRM and retention program across all touchpoints• Headed consumer enterprise CRM technology strategy and analytics collaborating with marketing and technology, positioning the company for global expansion in EMEA and APAC -
Global Head Of Digital MarketingVerizon Jan 2008 - Mar 2010Basking Ridge, Nj, Us• Delivered $1.04B revenue annually via digital marketing efforts with budget of $72MM• Increased Direct Response productivity by 31% in two years; implemented multivariate testing, adoption of targeting solutions, and improved messaging relevancy • Increased FiOS orders to 120% over forecast, and increased High Speed Internet orders by 17%, and clicks by 10% via email, CRM, and search marketing• Increased total online orders and conversions by 12% to 21% with new global web redesign -
Vice President Of MarketingDistinct Design Mar 2000 - Dec 2007• Formed online and offline media buying plans and advertising promotions; one of the first companies to utilize paid search via Excite search engine (before Google and Yahoo existed)• Conceptualized inaugural direct mail company in untapped market – 14,000 circulation• Engineered key marketing initiatives including product launch, lead generation programs, and partner marketing programs; leading to an average increase of 15% to 30% in store traffic• Client list included: Century 21, Subway, Papa Johns, East of Chicago, Dairy Queen, and UPS
Nicolette M. Harper, M.B.A. Skills
Nicolette M. Harper, M.B.A. Education Details
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The Wharton SchoolModern Marketing -
Smu Cox School Of BusinessExecutive Mba
Frequently Asked Questions about Nicolette M. Harper, M.B.A.
What company does Nicolette M. Harper, M.B.A. work for?
Nicolette M. Harper, M.B.A. works for Virtual Cmo
What is Nicolette M. Harper, M.B.A.'s role at the current company?
Nicolette M. Harper, M.B.A.'s current role is Chief Marketing Officer.
What is Nicolette M. Harper, M.B.A.'s email address?
Nicolette M. Harper, M.B.A.'s email address is ni****@****ail.com
What is Nicolette M. Harper, M.B.A.'s direct phone number?
Nicolette M. Harper, M.B.A.'s direct phone number is +197232*****
What schools did Nicolette M. Harper, M.B.A. attend?
Nicolette M. Harper, M.B.A. attended The Wharton School, Smu Cox School Of Business.
What skills is Nicolette M. Harper, M.B.A. known for?
Nicolette M. Harper, M.B.A. has skills like Online Marketing, Digital Marketing, Marketing Strategy, Strategic Partnerships, Social Media, Mobile Marketing, Strategy, Sem, Marketing, Interactive Marketing, Online Advertising, Lead Generation.
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