Nicolette S. Email & Phone Number

• Drive revenue, new users, traffic, and lead generation through online ads for DTC brands (e-commerce app, fashion, FMCG/CPG, mother & childcare, etc.)• Activated & negotiated key ad partnerships with leading DTC brands, agencies, and international marketing tech & media vendors• Lead ad campaign launches end-to-end from strategy, media buying & planning, forecasting, copywriting, ad execution, budgeting, A/B testing, optimization, and performance/post-mortem reporting• Managed A&P… Show more • Drive revenue, new users, traffic, and lead generation through online ads for DTC brands (e-commerce app, fashion, FMCG/CPG, mother & childcare, etc.)• Activated & negotiated key ad partnerships with leading DTC brands, agencies, and international marketing tech & media vendors• Lead ad campaign launches end-to-end from strategy, media buying & planning, forecasting, copywriting, ad execution, budgeting, A/B testing, optimization, and performance/post-mortem reporting• Managed A&P budget & fraud control to drive cost-efficient returns to marketing spend• Guided Product Roadmap to improve user experience & data tracking for ads, in-app, and on website through collaboration with cross-functional teams (e.g. Tech, UI, Business Intelligence, Marketing, Business Development, external teams, etc.)• Spearheaded training for new full-time employees under the Marketing team Show less

• Led digital media strategy for key FMCG/CPG, Electronics, and Retail brands' digital commerce

• Spearheaded ad campaign that led to client’s rise to Top 4 in the Electronics category in Lazada's 11.11 in less than 1 month

Ncr - National Capital Region, Philippines

• Developed a 5-year marketing plan for the company• Managed influencer marketing, promotions, and market research

Bachelor Of Science - Bs, Applied Economics, Major In Industrial Economics

Activities and Societies: Economics Organization

Bachelor Of Science - Bs, Marketing