Nicolette Vanco Email & Phone Number

Social media manager and consultant for a variety of brands.

- Created, managed, and scheduled entire social media content strategy, primarily focused on Instagram and TikTok.- Increased Instagram reach by 170% YoY.- Produced viral social media posts, including a video reaching over 1.5m+ views and 600k+ shares and static post receiving 10k+ likes and 8k+ shares.- Partnered with leading brands on social media strategy, such as Chili’s, Jetblue, Live Nation & more.- Created informational and aesthetically pleasing cocktail and mocktail videos, showcasing the product for brand awareness.- Engaged audience through comments, responses, and messages in our brand voice, increasing engagement rates.

New York City Metropolitan Area

• Executes and develops marketing strategy in liaison with the Vice President of Marketing of Ian Schrager Company• Manages marketing programs from conception to execution to support the growth and elevation of the PUBLIC brand• Oversees project management of creative initiatives including the communication of requirements, timelines, expectations anddeliverables as needed across all departments• Executes marketing e-blasts on a weekly basis• Collaborates with the Design Department in the production of e-marketing templates, collateral, promotional materials, in-room pieces, point of sale materials, menus, website direction and branding• Executes annual marketing plan and budget• Produces monthly and weekly marketing reports• Develops and reviews web and social media analytics• Maintains marketing database and library of photography, fonts, logos and ensure compliance in use• Assists in the production of photography, collateral and sales and marketing materials• Assists in the implementation of marketing/promotional events and partnerships, including barter, collaborations and special events

New York, New York

Greater New York City Area

• Manages all Arlo Hotels social media profiles (Instagram, Facebook, Twitter) and replies to messages and comments daily• Actively engages with the social community of over 37k+ followers daily on all social media channels• Creates original content for Facebook, Twitter, Instagram, and website through social media content calendars• Monitors the latest media, social trends and tools and comes up with ways to incorporate these into social strategy• Writes on-brand, platform-specific copy to drive engagement from audience• Provides on-site social coverage at events and activations• Identifies, vets, and managed relationships with third party agencies and influencer partnerships in order to build relationships between the influencers and the hotel• Builds targeted paid social campaigns for branded content to distribute across Facebook, Instagram, and other distribution social advertising platforms• Shoots all photography for social content, press, website, and e-blasts• Designs collateral for the Sales & Marketing team and select partners to use for press, e-blasts, website, and internal use in Photoshop and Adobe Illustrator• Maintains brand guidelines while executing design• Analyzes social channel performance weekly to enhance social and content strategy, in order to drive engagements and increase followers• Collaborates with Marketing, Public Relations, and E-Commerce team to analyze ideas for website, room packages, and graphic design needs and executes in a timely manner• Produces and edits all content for the Arlo Hotels Blog

New York, New York

• Primarily assists Director of Sales and Marketing and the Director of Group Sales in quoting rates, amending reservations, and assisting with any additional help as needed• Manages all social media channels for the Loews Regency hotel and creates content for Instagram, Facebook, Twitter, Linked In, and Google Plus. Creates monthly content calendars and takes photos for social media channels.• Answers all phone calls for the general sales line• Prepares VIP cards and amenities• Performs site tours for clients when necessary• Amends reservations and assists with setting up billing• Assists with payments for agencies, such as creating check and wire requests, and researching previous commission payments• Inputs leads into Delphi, creates contracts, and turns contracts definite• Performs a daily check of multiple RFP inboxes, such as as Cvent, Meetingbroker, Starcite, Lanyon, ProLodgic, and Sabre

New York, New York, United States

• Perform check-in and check-out procedures while providing the highest standards of service• Respond to telephone and in-person inquiries regarding reservations, hotel information and guest concerns• Coordinate room moves and stay over requests for guests as needed to ensure guest satisfaction• Block rooms, handle special requests and coordinate with other departments to ensure a smooth response to guest’s requests• Possess a thorough knowledge of hotel staff, room locations, room rates, amenities and selling strategies• Build connections to increase hotel reviews• In August 2013 came in the top three in revenue booked of all agents and managers• Substituted for a personal assistant in the Sales Department, handled group bookings, organized appointments and communicated with companies