Nicole Vaden Email & Phone Number

Las Vegas, Nv, Us

Las Vegas, Nevada, United States

- Develop project and workflow management systems for entire company, which increased efficiency and effectiveness of time management, task management/completion, and internal and external communications- Create and implement 6-month communications and marketing plans mapping back to business goals- Create external and internal communications templates to resolve more than 1,500 customer issues/needs- Plan and manage all business units in preparation for mega-event Olympia Weekend Exhibition

Henderson, Nevada, United States

- PR secured 5x more positive than negative earned media coverage YOY (year-over-year)- Achieved a 4% reduction in negative earned media coverage YOY- Secured 75% key message pull-through in earned media coverage during multiple crises - Secured 10 top-tier analyst award wins from Everest and Frost & Sullivan through briefings and RFIs- Secured participation of senior leadership (CEO and CHRO) on WSJ CEO Council and CNBC Workforce Council- Advised and directed senior leadership on internal and external communications throughout multiple crises

Los Angeles, California, United States

- Achieved an 85% key message pull-through rate of earned media coverage YTD (year-to-date)- Increased earned media coverage volume by 10% stories YOY - Secured earned media coverage in top-tier national and business publications including Forbes, Medium.com, Thrive Global and Authority Magazine- Won additional 5 top-tier analyst awards YOY- Highlighted subject matter experts and solution areas by developing corporate brand narrative and story arcs Elevated visibility of senior leadership including CEO, CHRO, and CMO through thought leadership platforms

Los Angeles

- Spearheaded and grew the US Tech Practice for Hill+Knowlton - Developed and oversaw fully integrated communications programs exceeding $1 million for global brands including Spotify, Ford, Kohler, Ring Central, San Manuel Casino, and Cal Water - Sourced and won new business opportunities with budgets upward of $1 million- Increased Spotify’s spend by 75% in 3 months, and grew existing account workstreams- Planned and staffed major activations, launches, and top tradeshows including CES (Consumer Electronics Show) - Coached and mentored junior and mid-level staff

Los Angeles, California

- 2018 SABRE Awards North America Winner - Telecommunications : Disrupting the Duopoly: Launching the ZTE Axon M- Increased Grayling US’ revenue by $260K by securing additional projects for clients ZTE and Makeblock - Aided in Grayling US' new business development by creating and presenting 3 RFP responses - Led Grayling US’ largest account, ZTE, in tandem with Makeblock, while supervising 3 direct reports- Spearheaded, planned and executed ZTE’s first global product launch with its Axon M smartphone- Secured 403 unique articles reaching 1.43B impressions within the first 10 days of Axon M’s launch- Launched influencer and sponsored content programs resulting in over 250K clicks to Axon M product page- Created and managed data-driven half-yearly integrated marketing programs within budgets of $240K - Developed and managed over 10 product launch marketing plans ranging in budget- Planned and staffed over 8 major activations, launches and tradeshows for ZTE including MWC and CES- Secured top-tier coverage in Huffington Post, Parade Magazine, USAToday, Forbes, Inc., Bloomberg and more by growing existing and forming new relationships with lifestyle, consumer, tech, and business media- Media trained executives ahead of press conferences, interviews and on-background briefings- Reported monthly marketing results and analysis to clients with data-driven recommendations

Los Angeles, California

- Grew ZTE’s US marketshare by 3.1 percent from Q1 to Q2 2016 through integrated marketing programs- Coordinated and executed cross-continental flagship launch event for ZTE with the Axon 7 smartphone- Achieved 49 percent of revenue on zteusa.com from Axon 7 with a months-long device sell-out - Generated 182 articles resulting in 606MM impressions within first 6 days of Axon 7’s launch- Contributed to 1 junior staff promotion through consistent mentorship- Reduced ZTE account over-servicing by 30 percent through consistent account monitoring - Secured and maintained top-tier media relationships at Forbes, Inc., NPR, Huffington Post, CNET and more- Coached ZTE through crises by developing holding statements, internal communication materials and more- Drafted and finalized all materials including briefing documents, speeches, press releases and more

Los Angeles, California

- Created and executed integrated programs within budgets of $75K for NRG, Slice, MindBody, VAIO and ZTE - Minimized negative news coverage, helping zteusa.com’s revenue spike within 1 week after major crisis - Secured top-tier media coverage and interviews in Good Morning America, Wall Street Journal, Huffington Post and more by drafting compelling pitches, press releases, and articles- Launched ZTE’s online fan forum, Z-Community, and planned and managed Z-Community’s first Fan Event - Secured 250 media attendees at ZTE’s press conference at major industry tradeshow CES- Supervised 2 junior staff by delegating and reviewing tasks

San Clemente, Ca

- Created 6-month PR plans for B. toffee, Shine by S.H.O, Gamechangers and Belo Blow Dry Bar- Secured top-tier lifestyle media placements in Elle Décor, Upscale Living, NJ Design and more

Irvine, Ca

- Secured top-tier media coverage in Yahoo Shine, InStyle, Traditional Home, Outside Magazine, CBS San Francisco, Lonny, and Modern Salon for Shine by S.H.O, CEP Compression, AirFit, GovX.com, Renaissance ClubSport, and Rockview Farms - Secured over 700 attendees and celebrity talent Jeremy Jackson as emcee for major hair/fashion show Making the Cut- Managed 6 accounts concurrently, employing 6-month PR programs and social media management

Temecula, Ca

- Managed high-impact creative PR programs for Bel Vino Winery, El Morocco Inn and Spa, Habitat for Humanity Inland Valley, Rancho Damacitas Children’s Homes and Western Eagle Foundation- Earned media coverage through proactive pitching, resulting in increased brand awareness for clients- Drafted press releases, pitches, articles and blog posts

San Luis Obispo, California Area

- Improved workflow for copy team through bi-monthly meetings with marketing manager- Converted web leads to in-person consultations by creating a clear call-to-action on client sites- Employed SEO best practices, resulting in increased volume of site visits for clients

San Luis Obispo, California Area

- Created unique, original content and edited existing web content for over 20 client websites and blogs- Managed 8 client website copy projects concurrently while writing blogs, articles and press releases

Education record

Bachelor Of Arts - Ba, English

Activities and Societies: Cal Poly Cheerleading

Ba, English

Activities and Societies: Cal Poly Stunt Team, Internship with Cal Poly Athletic Department

Education record

Activities and Societies: Chaparral High School Cheer

Bachelor Of Arts - Ba, English Language And Literature, General

Activities and Societies: Cheerleading