Blend of technical expertise, project management skills, and excellent communication abilities to ensure successful project delivery.• WorkFront admin responsible for process improvement, user audit, new team implementation, user adoptions, enhancement, and ongoing training• Manage the development and execution of project plans, including timelines, milestones, resource allocation, and documentation using tools like WorkFront, Jira, and Google Drive• Monitor project progress while making necessary adjustments; follow up to ensure timely completion• Facilitate kickoff meetings, daily stand ups and the management of ad hoc requests related to large platform integrations, marketing use cases, technical solutions, and break/fixes• Ensure risk identification/assessment activities occur with visibility• Track responses for timeliness, completeness, and accuracy; ensuring appropriate ownership is identified• Strong communication with internal and external stakeholders; leading initial communication with functional managers and ensuring proper intake processes are known• Initiate the approval and planning process for new project and enhancements managed under the under the Real-time Marketing Portfolio; followed by the management of requirements gathering and grooming of stories prior to collaboration with RTM SCRUM, business sponsors and Development resources

• Exemplifies strong organizational skills within a fast-paced environment in order to manage day-to-day requests that desire high attention to detail with little to no supervision. • Managed requirement documents and stakeholder communication between Verizon business stakeholders, IT counterparts, and an external creative agency in order to write and translate business requirements into customer facing email or SMS notification; furthermore, providing clear business requirements via Jira or creative briefs to ensure the accuracy of the request• Demonstrates the ability to increase productivity and continuously seeking to improve methods, approaches, and departmental contribution• Routinely responsible for agile modifications to B2B and B2C transactional email notifications and campaigns sent 1+ billion active Verizon customers. Additionally, I applied my knowledge of the IT platforms, systems and HTML in order to make real-time updates mandated by legal, business sponsors and/or executives• Directed the implementation of CRM driven campaigns while proactively identifying and creating collaboration opportunities with key stakeholder to ensure goals to drive upgrades, accessory sales, feature downloads, data notifications and new plan offers are consistently met• Sought out improvement to digital communications sent to a customer across channels in order to modify and restructure the customer notifications based on brand, legal, and business needs

Highly visible partner supporting the Verizon Consumer Marketing team with transactional email/SMS communication and My Verizon digital cross-sell ads. • Proactively working with stakeholders in order to translate business requirements into digital products and experiences; furthermore, providing clear business requirements via Jira or creative briefs for IT partners, internal legal contact, and creative agency• Routinely responsible for agile modifications to B2B and B2C purchase path via email notifications and campaigns sent 1+ billion active Verizon customers in a time frame that aligned with monthly MRs and ERs. Furthermore; I applied my knowledge of the IT platforms, systems and HTML in order to make real-time updates to mandated by legal, business sponsors or executives• Direct the implementation of CRM driven campaigns while proactively identifying and creating collaboration opportunities with key stakeholder to ensure goals to drive upgrades, accessory sales, feature downloads, data notifications and new plan offers are consistently met• Major accomplishments achieved include but are not limited to: o Notification enhancements ($23M revenue target) o Fraud - Communication notice of intent. Decrease ~83% (60M/yr) of Net-bad Debt expense related to bankruptcy• Supply senior managers with insight and research on the delivery of campaigns, their performance, and issues around design, APIs and/or call in rate• Demonstrates the ability to increase productivity and continuously seeking to improve methods, approaches, and departmental contribution• Exemplifies strong organizational skills within a fast-paced environment in order to manage day-to-day requests that desire high attention to detail with little to no supervision

• Supervised day-to-day execution, timeliness and accurate deliveries of paid advertising in addition to managing the inventory of sold products, orders in production, and canceled orders using CRM • Created and managed the distribution of content sent to over 200k active subscribers in order to boost leads to paid agents, and content sent to 180k paid/unpaid agents to increase self-signups and present product upgrades• Worked with sales manager to make data-backed business decisions that drive performance and increase efficiencies and aligning selling resources with marketing material to better enable the sales team, while improving the sales process through measurement & feedback• Worked directly with the development team regarding any issues and improvements with internal programs, reporting, and the ongoing development of LandWatch.com; projects are managed through Redmine for constructive communication• Managed website content to insure ads are align with website standard, clicking through to working sites, and that unpaid slots are removed with the use of html/css and internal programs• Researched, planned, and implemented branding opportunities for LandWatch.com such as managing video production for branding, new products, or ‘how to’ demos to be played on site or as conference material• Conducted ongoing product training for the sales and creative team members• Optimized ads and landing pages in conjunction with new marketing campaigns to increase clicks and conversions; conduct testing of ads and landing pages to ensure data-driven decision making• Created email templates used by the sales and support in order to increase customer facing communications regarding account activity • Developed digital advertising for paid retargeting ad campaigns entered and managed through Google Ad Manager. Additional ads placements were entered through Perfect Audience

• Designed banner advertising using Photoshop to be placed on news sites across the states• Worked with small businesses to create unique advertising and brand awareness • Created logos design and online hyper-local business profiles for small local businesses• Completed daily goals in a timely manner for expected turnaround • Scheduled and monitored ad delivery for online advertising campaigns • Tested ad creative to ensure they are in compliance to individual site specifications including ad types such as gif/jpg, flash, 3rd party, and video• Training new and existing employees in company protocol and procedures• Responsible for compliance orders that require great attention to detail and thorough recording of processes• Remained flexible in an ever-changing and evolving business environment• Communicated daily with sales representatives, managers, and clients about deadlines and creative process or issues• Presented best practices to ad creative team about designing effective online banner advertising