Client Work: Lifecykel; OM Movement; Nectafy; Livity Yoga; Export Compliance Solutions; LC Real Estate; Beautologie; Marriage Mojo; De La Heart; MOYA CBD; Reservations.com; Tuchéir; NanoCraft CBD; Unreal; Martenero; Mind Wander; University of Dayton- Digital Marketing Strategy: Developed quarterly strategic, multi-platform marketing plans leveraging social media, email sequences and landing pages- Social Media: Complete management of FB & IG accounts, including original content creation, organic engagement & follower growth strategies, community management and overall branding development- Copywriting: Wrote email sequences, social media content, blog posts, short & long format articles, website content, marketing materials and more- Public Relations: Built targeted contact lists, pitches, press releases and media kits to secure media placements and backlinks- Graphic Design: Branded print and digital design for social media, email content, flyers & brochures, logos, websites & landing pages, advertising assets and more

Brands: Monaco Cocktails, Kentucky Coffee, KILLR Vodka

Accounts: Monaco Cocktails; Kentucky Coffee

Primary Client Accounts: McDonald's of the Greater Philadelphia RegionChoice Hotels: Cambria hotels & suitesChoice Hotels: Ascend CollectionGirl Scouts of the Eastern Pennsylvania- Supervised client accounts, ensuring quarterly goals were met across social media campaigns, grassroots marketing events, weekly media monitoring reports as well as quarterly KPI reports - Planned, staffed and managed large scale events, such as the annual Ronald McDonald Charity House Telethon Bank sponsored by CBS3, to guerilla marking events, such as hosting "Surprise & Delight" initiatives in Downtown Philly- Built strategic bi-monthly social media calendars and managed online community- Oversaw master media grids, packaged highlight placements and summarized analysis of client progress for comprehensive monthly/ quarterly reports

Primary Client Accounts:McDonald's of the Greater Philadelphia RegionChoice Hotels: Cambria hotels & suitesChoice Hotels: Ascend CollectionGirl Scouts of the Eastern PennsylvaniaKings Food MarketsBalducci’s Food Lover’s Market- Wrote press releases, drafted unique pitches, built targeted media lists and secured local media placements- Managed social media channels, created original content and nurtured digital community- Delivered daily media monitoring reports, maintained master media grids and clipped media placements - Evaluated competitors & industry/consumer trends for audits, reports and pitch decks- Supported teams with special events, including conception, logistics, execution and assessment- Led a six-member intern team to develop & pitch a winning integrated advertisement campaign to client, Auntie Anne’s

- Supported a six-member team, contributing equal footing in weekly meetings and collaborating with members to carry out internal and external projects - Drafted press releases, built media lists and designed marketing materials for local institutions- Worked closely with Editor-in-Chief to provide copy material for executives and to produce two original news articles for company’s magazine with a global reach of over 30,000+- Served as a Community Relations representative by overseeing local charity initiatives, interacting with West Conshohocken press and public to generate media placements

- Developed over 25 criteria for assessing selected news media samples from 2014- Independently studied and analyzed 700 news articles, in addition to their pertaining user comments and/or discussion boards- Meticulously evaluated and coded each news article in accordance to devised criteria- Contributed relevant commentary and analysis on articles outside of the standardized criteria

- Recruited and managed volunteers for local large-scale events - Conducted in-depth market analysis to expand clientele base- Collaborated with team to create media kits, brochures, event invitations and other graphic designs- Created monthly newsletters, covering local events, membership info, blog posts and current news- Managed social media accounts for South Florida and Broward Chapters