Passionate, organized, self-starter, result-driven, collaborative and motivated professional with 10+ years of experience. My expertise is in helping to create and manage a positive reputation for brands both, online and offline. Focused on executing and developing creative and innovative strategic digital strategies and campaigns. I have proven to successfully deliver analytic results to fit client/business needs.Specialties: Facebook Ads Certified, Paid Social Advertising, Paid Social Optimization, Content Development, Social Media Marketing, Social Media Content Management, Social Media Monitoring, Social Media Engagement, Social Media Campaigns and Promotions, Analytic Insight Reporting, Blogging, SEO Strategies, Media Relations Outreach, Media Planning, Media Relations, Client Management, Public Speaking, Public Relations Campaigns, Public Relations Writing, Pitching, Relationship Management, Multicultural Marketing, AP Style Writing, Email Marketing, CopywritingPrevious Client Work: VF (Timberland), Lionsgate, Novartis, Wingstop, Altria, American Egg Board, Boeing, IBM, Experian, Wheaton Franciscan Healthcare, Liberty Mutual, Core-Mark, USAA, Kraft Heinz, Illinois Office of Tourism, Gift of Hope Organ & Tissue Donor Network, Corazon Community Services, Pizza Studio, ComForcare Senior Services, Salsarita’s Fresh Cantina, Money Mizer, CertaPro Painters, Victoria's Secret, Tundra Challenge, e.leaven, Chicago Red Dress Party, Uncle Fatty's Rum & Resort, Rehabilitation Institute of Chicago, Nissan Tools: Google Analytics, Google Adwords, Facebook Business/Ads Manager, Twitter Ads, Twitter Analytics, YouTube Analytics, Pinterest Analytics, Spredfast, Radian6, Buddy Media, Hootsuite, Tweetdeck, Cision, Meltwater Buzz, Constant Contact, Mail Chimp, Snapchat, Instagram, Facebook, Pinterest, Twitter, LinkedIn, Google+, Flickr, Reddit, Digg, Tumblr, Wordpress, ACT
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Associate Director, Digital MediaPhdChicago, Il, Us -
Associate Director (Programmatic & Social)Phd Mar 2022 - PresentBankside, London, GbCurrent Clients: Ghirardelli Chocolate Company, Lindt, Home Instead -
Digital Media SupervisorStarcom Jan 2018 - Mar 2022Chicago, Il, UsPrevious Clients: Alcon, VF (Timberland, North Face, Dickie's), Lionsgate, Novartis, Wingstop, Altria, American Egg Board • Oversee social and programmatic campaigns• Manage budgets across campaigns and review all campaign launches prior to activation• Develop strategies to enhance campaign performance• Review weekly/monthly reporting to showcase campaign results• Develop campaign plans and deliver presentations -
Digital Account ManagerTmp Worldwide Feb 2017 - Jan 2018New York, Ny, UsClient: Boeing (Boeing Defense, Space & Security, Boeing Commercial Airlines, Corporate) • Developed digital strategies and tactics for leveraging paid social for numerous social campaigns including Facebook, Instagram, Twitter and LinkedIn• Launched 10+ social ad campaigns on a daily basis for all business units across various markets• Created tactical social campaign plans, researched targeting and managed budgets• Compiled monthly reporting insights to showcase campaign success results• Managed various social ad campaigns for each Boeing business unit • Optimized paid ad campaigns to improve performance• Capable of launching 60+ campaigns in a day• Trained employees on paid social media campaign launches -
Content Marketing ManagerTmp Worldwide Feb 2016 - Mar 2017New York, Ny, UsClients: IBM, Experian, Wheaton Franciscan Healthcare, Core-Mark, USAA, Liberty Mutual• Led bi-weekly calls with clients, presented strategy campaigns/analytic reports, and served as client liaison• Created and executed social strategy campaigns for six clients• Managed team members to ensure all projects were completed and deliverables were met on time• Compiled monthly and quarterly reports to showcase social engagement results for all clients• Managed content calendars and developed copy for social platforms on behalf of clients• Monitored client social accounts and provided response engagement recommendations as needed• Published content using Sprout Social and provided recommendations to improve content/engagement • Worked with creative to ensure social copy and graphics aligned • Ensured all deliverables were met on-time -
Community AdministratorIpsos Smx Apr 2015 - Sep 2015Client: Kraft Heinz• Launched bi-weekly content for Kraft Heinz’s online social community platform • Developed and launched email marketing campaigns• Launched three-five weekly surveys and analyzed data to compile weekly/monthly client reports• Compiled monthly client reports while analyzing approximately 15 projects• Multi-tasked between three-five projects on a daily basis while being attentive to details in each
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Communications & Social Media Coordinator/Copywriter - ContractorIpsos Interactive Services Jul 2014 - Mar 2015Bucharest, Romania, Ro• Developed and executed social media strategies for Ipsos Interactive Services (IIS) online rewards community • Managed content calendars and developed copy for the brands online channels including Facebook, Twitter, blog and the monthly newsletter• Analyzed and reported monthly results for the brands Facebook and Twitter accounts using Facebook Insights, Twitter Analytics, Google Analytics, and Radian6• Developed copy for communication materials including, email invites/reminders, online ads and email marketing campaigns• Collaborated closely with other team members such as, project managers to develop custom invites for email marketing campaigns• Stayed up-to-date with Search, Social, and Mobile trends and innovations -
Public Relations Account Executive (Temporary)Sanderson & Associates Feb 2014 - Apr 2014Clients: Pizza Studio, ComForcare Senior Services, Salsarita’s Fresh Cantina, Money Mizer, CertaPro Painters• Drafted press materials including press releases, media alerts and pitches• Developed media lists using Cision to identify key media influencers including: journalists, reporters, editors, producers, program managers, bloggers, etc.• Pitched over 30 members of the media and secured 15 placements in various markets including, ABC15, Phoenix Business Journal, Arizona Republic, Dallas Business Journal, etc.• Managed a home health care Facebook page, developed 35 Facebook posts and wrote six blog posts
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Social Media Manager On The Pr TeamThe San Jose Group Mar 2012 - Oct 2013Chicago, Il, UsClients: Illinois Office of Tourism, Gift of Hope Organ & Tissue Donor Network, Gorton’s Seafood, Corazon Community Services• Managed 14 social media accounts including, Twitter, LinkedIn, Pinterest, Flickr, Facebook, Google+, YouTube on behalf of the agency and its clients• Increased engagement on social media platforms by developing and publishing content for the agency and its clients• Monitored, analyzed and reported online engagement using a variety of tracking tools, such as Google Analytics, Facebook Insights, TweetReach, Hootsuite and Pinterest Analytics to report results• Monitored social media accounts using Hootsuite and Tweetdeck and implemented SEO strategies• Lead agency thought leadership on social media channels by giving seven digital focused presentations• Monitored the latest trends in social media• Led media relations by pitching members of the media; securing 120 local/national placements for Gift of Hope Organ & Tissue Donor Network in The Chicago Sun-Times (front cover), NBC, The Chicago Tribune, WTMX-FM, ciLiving-TV, etc.• Compiled press materials such as, press releases, media alerts and pitches for agency and its clients• Arranged interviews for clients and compiled media results • Assisted in handling client relationships and attending client meetings • Experienced in utilizing effective public speaking skills for new business pitching efforts; participating in in-person pitch meetings• Contributed weekly posts to SJG's Our Space blog and served as editor • Assisted with presentation development and new business pitching efforts by researching Hispanic trends and insights to implement ideas into PR campaigns • Researched and identified key social media influencers for social media campaigns• Researched and identified social media best practices • Managed Junior Executives to ensure all projects were completed and all deadlines were met -
Social Media FreelancerDior Santos Multicultural Communications Mar 2011 - Apr 2012Client: Nissan• Developed a strategic social media plan to launch a client event Facebook campaign• Increased traffic to the client's Facebook page with 23,592 post views in five days• Created and devleoped content for the client's event blog to optimize search engine optimization efforts
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Public Relations InternGrace Public Relations Dec 2011 - Mar 2012Clients: Victoria’s Secret, Tundra Challenge, Rehabilitation Institute of Chicago, Uncle Fatty’s Rum & Resort, e.leaven, Chicago Red Dress Party• Drafted press materials such as, press releases and media alerts and pitches• Drafted new business publicity proposals and slideshow presentations for clients• Updated client books with media clippings and placements• Updated and monitored various client social media accounts
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Director Of Social MediaWomen Of The World Sep 2010 - Mar 2012• Monitored and managed the organization's social media accounts including Twitter, Linkedin, Facebook and Pinterest• Assisted in monthly event planning efforts by developing email marketing campaigns Constant Contact• Created and launched a new website for the organization using the blogging platform, Posterous • Managed the organization's blog and initiated a Blogger Engagement Program
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Marketing InternYouswoop Jan 2010 - Apr 2010Chicago, Il, Us• Promoted daily deals via the company's Twitter account • Signed over 100 new members to the company site in two days• Maintained relationships with clients on a daily basis• Conducted competitive analysis research -
Freelance CopywriterBreakingtweets.Com Sep 2009 - 2010• Published and wrote over 20 short, newsworthy articles; increasing views to site• Used Twitter to research tweets from citizen journalists to include in articles
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Junior ExecutiveThe San Jose Group Sep 2009 - Dec 2009Chicago, Il, Us• Monitored and updated the agency’s Twitter and Facebook social media accounts• Created, managed and developed Facebook content for the agency’s non-profit client (HCCA)• Assisted with pitching and preparing media reports for clients
Nikki Wall Education Details
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Depaul UniversityPublic Relations & Advertising
Frequently Asked Questions about Nikki Wall
What company does Nikki Wall work for?
Nikki Wall works for Phd
What is Nikki Wall's role at the current company?
Nikki Wall's current role is Associate Director, Digital Media.
What schools did Nikki Wall attend?
Nikki Wall attended Depaul University.
Who are Nikki Wall's colleagues?
Nikki Wall's colleagues are Xin Zhao, Walaa Farhat, Catherine Sullivan, Rui Xu, Rohit Rohit, Salma Maxinez Sanchez, Emerita Enriquez Martinez.
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